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BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JANUARY 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Slack Incorporated 6900 Grove Rd Thorofare, NJ 08086 Tel. No.: (856) 848-1000 Fax No.: (856) 853-5991 www.healio.com/orthopedics
Since January 1980, ORTHOPEDICS TODAY has served orthopedic surgeons with news, information, and education – helping them stay on the forefront of their practice. With a dedicated staff focused solely on orthopedics, Orthopedics Today strives to bring our readers a deeper understanding of the news and events that affect their profession. Healio.com/Orthopedics is the online destination for orthopedic surgeons seeking daily news updates from Orthopedics Today, in addition to peer-reviewed research, continuing medical education and exclusive web-only content. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. FIELD SERVED ORTHOPEDICS TODAY serves the field of hand surgery, spine surgery, adult reconstructive surgery, oncology surgery, pediatric orthopedic surgery, sports medicine surgery, orthopedic surgery, trauma surgery, rheumatology and physician assistants in orthopedic surgery. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are orthopedic surgeons, hand surgeons, adult reconstructive surgeons, orthopedic musculoskeletal oncology surgeons, pediatric orthopedic surgeons, orthopedic spine surgeons, traumatic surgeons, rheumatologists, osteopathic physicians who are office based, hospital based full time staff, residents and interns, including medical teachers, researchers and physician assistants in orthopedic surgery.
CHANNELS ORTHOPEDICS TODAY
6 Issues in the period 29,792 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
ORTHOPEDICS TODAY (6 issues in the period)
www.bpaww.com
Non-Paid
Paid
Average
29,792
-
29,792
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 Qualified Within QUALIFICATION SOURCE
1 Year
I. Direct Request: II. Request from recipient’s company: III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories Business directories Manufacturer’s, distributor’s, and wholesaler’s lists *Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT
Total Qualified
2 Years
3 Years
-
-
-
Percent
-
-
-
-
-
30,206 28,619 1,587 30,206 100.0
-
-
30,206 28,619 1,587 30,206 100.0
100.0 94.7 5.3 100.0
-
-
*See Additional Data
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 MAILING ADDRESS
Total Qualified
Percent
Individuals by name and title and/or function
30,206
100.0
Individuals by name only
-
-
Titles or functions only
-
-
Company names only
-
-
Multi-Copy Same Addressee copies
-
-
Single Copy Sales
-
-
30,206
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
February -July 2011
August 2011 January 2012
February -July 2012
August 2012 January 2013
February -July 2013
August 2013 January 2014*
Total Audit Average Qualified:
27,874
28,051
28,406
28,809
29,116
29,792
Qualified Non-Paid:
27,874
28,051
28,406
28,809
29,116
29,792
-
-
-
-
-
-
6-Month Period Ended:
Qualified Paid: Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: August 2013 – January 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
ORTHOPEDICS TODAY / January 2014
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC
Total Qualified 148 188 87 837 146 407 1,813 2,075 876 1,437 4,388 1,228 571 1,187 995 568 4,549 665 252 615 74 96 194 302 2,198 79 703 85 759 160 939 432 800 1,770 5,727
State
Percent Kentucky Tennessee Alabama Mississippi
EAST SO. CENTRAL 6.0
Arkansas Louisiana Oklahoma Texas WEST SO. CENTRAL
14.5
15.1
Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES
7.3 U.S. Territories Canada Mexico Other International APO/FPO
TOTAL QUALIFIED CIRCULATION
Total Qualified 408 692 435 213 1,748 220 456 301 2,020 2,997 122 158 74 575 186 524 267 187 2,093 94 655 408 3,280 126 4,563 30,076 130 -
Percent
30,206
100.0
5.8
9.9
6.9
15.1 99.6
19.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
1,813
Middle Atlantic
4,388
East No. Central
4,549
West No. Central
2,198
South Atlantic
5,727
East So. Central
1,748
West So. Central
2,997
Mountain
2,093
Pac ific MEDIA CHANNEL SOCIAL 130
US Territories 0
www.bpaww.com
4,563
2000
4000
6000
8000
ORTHOPEDICS TODAY / January 2014
5
ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Association rosters and directories include 2 sources of circulation for quantities of 1,650 copies or 5.5% to 26,969 copies or 89.3%, including the American Osteopathic Association and the American Medical Association. Other Sources include 2 sources of circulation for quantities of 408 copies or 1.4% to 1,179 copies or 3.9%, including Physicians Assistants in Orthopedic Surgery and the American Society of Orthopedic Physician's Assistants.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Allison Altobelli, Director of Circulation and Audience Development Lee Gaymon, Senior Director, Audience Development and Marketing (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State City Received by BPA Worldwide Type ID Number
January 14, 2014 New Jersey Thorofare January 14, 2014 BJ O036B0D3
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2013 BPA Worldwide. All rights reserved.
ORTHOPEDICS TODAY / January 2014
MAGAZINE CHANNEL
Official Publication of: None/Established: 1981/Issues Per Year: 12
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION
Total Qualified
NON-QUALIFIED Not Included Elsewhere
QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
Copies
Other Paid Circulation
-
Advertiser and Agency
327
Allocated for Trade Shows and Conventions
-
All Other
600 TOTAL
927
Copies 29,792
Qualified Non-Paid
Percent 100.0
-
-
Copies 29,792 -
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
Qualified Paid
Percent 100.0
Copies -
-
-
Total Qualified
2013/2014 Issue
Percent -
August
29,342
September
29,328
October
29,952
November
29,951
-
-
-
-
-
-
December
29,971
29,792
100.0
29,792
100.0
-
-
January
30,206
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 This issue is 1.7% or 497 copies above the average of the other 5 issues reported in Paragraph 2. MAJOR PROFESSIONAL ACTIVITY FOR UNITED STATES & PROFESSIONALS INCLUDING APO & FPO PATIENT CARE
OTHER PROFESSIONAL ACTIVITY
OSTHEOPATHS
HOSPITAL BASED PRACTICE
Numeric Code
Alpha Code
TOTAL QUALIFIED
PROFESSIONAL CLASSIFICATION (See Note 2)
104
HSO
Hand Surgery/Orthopedic Surgery
50
OM0
Orthopedic Surgery, Musculoskeletal Oncology
PERCENT OF TOTAL
Office Based Practice (A)
Residents (C)
Full-Time Hospital Staff (D)
Total (Patient Care) (F)
Medical Teaching (G)
Research (I)
Other
Other Professional Activity (L)
Unknown
AOA Total
622
2.0
488
121
13
622
-
-
-
-
-
-
86
0.3
63
11
11
85
1
-
-
1
-
10
51
OP
Orthopedic Surgery, Pediatric Orthopedics
438
1.5
299
33
92
424
4
-
-
4
-
48
OAR
Orthopedic Surgery, Adult Reconstructive Orthopedics
359
1.2
303
26
23
352
2
-
-
2
-
5
OSS
Orthopedic Surgery, Spine
802
2.6
669
26
49
744
6
4
-
10
-
48
52
OSM
Orthopedic Surgery, Sports Medicine
97
ORS
Surgery, Orthopedic
1,868
6.2
1,598
164
95
1,857
3
1
-
4
-
7
21,734
71.9
15,584
3,082
1,387
20,053
95
55
-
150
-
1,531 24
53
OTR
Orthopedic Surgery, Trauma
197
0.7
128
10
28
166
6
1
-
7
-
89
RHU
Rheumatology
1,103
3.6
1,042
-
48
1,090
10
2
-
12
1
-
49
HS
Hand Surgery
1,410
4.7
1,282
-
83
1,365
16
4
-
20
-
25
28,619
94.7
21,456
3,473
1,829
26,758
143
67
-
210
1
1,650
1,179
3.9
Subtotal PAOS Physician’s Assistants in Orthopedic Surgery ASOPA American Society of Orthopedic Physician’s Assistants TOTAL QUALIFIED CIRCULATION
www.bpaww.com
408
1.4
30,206
100.0
ORTHOPEDICS TODAY / January 2014
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www.bpaww.com
ORTHOPEDICS TODAY / January 2014
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