business plan

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BUSINESS PLAN EVERY BUSINESS PLAYS THE NUMBERS GAME AND REAL ESTATE IS NO EXCEPTION.  

AGENT BUSINESS PLAN PERSONAL BUDGET ITEM Auto Gas Auto Insurance Auto Maintenance Auto Payments (Lease/loan) Auto Purchase Auto Registration CATV/Satellite TV Cell Phone Charitable Contribution Childcare Clothing Club Membership Entertainment Food & Groceries Garbage/Water/Utilities/ Phone Home & Yard Maintenance General Household Items Gym, Health & Beauty Homeowners Insurance Household Utilities Life Insurance Medical/Dental Expense Mortgages/Rent Personal Savings Property Taxes School Tuition K-12 Vacation Retirement Savings College Funds Charitable Contribution (Intero Foundation, etc. ) Other Other Other Other Other Total Net Annual Personal Expense & New Budget

EXPENSE LAST YEAR

BUDGET THIS YEAR

NOTES

AGENT BUSINESS PLAN BUSINESS OPERATING BUDGET ITEM Dues (RE Board Dues/MLS Dues) Business Entertainment (Meals, Coffee, Cocktails, Events) Coaching Communication (Mobile Phone, Home Bus. Line, Internet) Education (Seminars, Classes, Books, CD's, etc.) Equipment & Supplies (Computers, Ink, Office Supplies, etc.) Accounting/CPA Marketing - Print Advertising - Online Advertising/Website - Direct Mail - Signs, Flyers, Brochures, Presentation Materials - Promotional (Gifts, Event Tickets, Sponsorships, Etc.) - Marketing Consulting - Other Marketing - Other Marketing Misc. Sales Cost (Agent paid inspections, repairs, goodwill, staging, etc.) Outside Services (Consulting, Book keeping, etc.) Transaction Coordination Travel Expense (Airfare, Lodging ,Ground Transportation, Incidentals) SEP IRA Contribution Wages (Assistant, Employees) Other Other Other Total Net Annual Business Expense & New Budget

LAST YEAR’S EXPENSE

THIS YEAR’S BUDGET

NOTES

AGENT BUSINESS PLAN COMPLETE FINANCIAL BUDGET SUMMARY BUDGET ITEM 1 Personal Budget

AMOUNT 1

2 Business Operating Budget

2a

3 Budget Subtotal (Add lines 1 & 2a) :

3

4 PROFIT GOAL

4

5 Required After Tax Household Income (Add lines 3 & 4):

5

6 Income Tax (Divide line 5 by 4.4)

% OF EG

6a

7 Required Gross Household Revenue (Add lines 5 & 6a):

7

8 Other Gross Income (From sources outside of your Real Estate Business)

8

9 Required Gross Household Revenue (Amount from line 7)

9

10 Business Plan Earnings Goal (EG): (Line 9 minus line 8)

10

2b

6b

WHAT DO YOU WANT TO MAKE THIS YEAR? A. This Year Income Goal is: $ _____________ Your Earnings Goal, line 10 from above financial summary. B. What was your average commission check last year? Divide your # of transactions by the amount you have been paid.

Prior year income $ ____________ / Total # of closed transactions ______ = $ _____________

C. What is this year’s transaction goal? Take your income goal from above and divide it by your average commission check.

Income goal (Line A ) $ ____________ / Avg. commission check ( Line B ) $____________



= This Year’s Transaction Goal __________.

Transaction goal for THIS year is _________.

AGENT BUSINESS PLAN WHERE DID MY BUSINESS COME FROM LAST YEAR? Now, review where your previous year’s business came from. HOW it was generated. SOURCE

Listings Sold

Buyers Sale

SOURCE

Social Media (FB, Twitter, Blogs etc.)

Social Media (FB, Twitter, Blogs etc.)

C.O.I.

C.O.I.

Past Clients

Past Clients

Referrals

Referrals

Open house

Open house

Geographical Marketing

Geographical Marketing

Internet & Print ads/promotion

Internet & Print ads/promotion

Sign calls

Sign calls

Seminars

Seminars

Relocation

Relocation

Website

Website

Non-Owner Occupied

Non-Owner Occupied

Expireds

Expireds

FSBO’s

FSBO’s

Cold calls or Doors

Cold calls or Doors

Short Sales

Short Sales

REOs

REOs

NODs

NODs

Other___________________

Other______________________

Other___________________

Other______________________

Other___________________

Other______________________

Other___________________

Other______________________

(Write the number of transactions by each source) A. Total Number Of Closed Transactions B. Total Number Of Closed Listings C. Total Number of Closed Buyers Sides

A.__________ B.__________ % of Total, Listing Sides ( B divided by A )__________ C.__________ % of Total Buyer Sides ( C divided by A )__________

AGENT BUSINESS PLAN WHERE WILL MY BUSINESS COME FROM THIS YEAR? BUYERS

Social Media (FB, Twitter, Blogs etc.) C.O.I. Past Clients Referrals Open house Geographical Marketing Internet & Print ads/promotion Relocation Website Non-Owner Occupied Expireds Cold calls or Doors Short Sales REOs NODs Other___________________ Other___________________ Other___________________ Other___________________

SELLERS

WHAT SYSTEMS, PROCESSES & COMMITMENTS MUST I PUT IN PLACE THIS YEAR?

AGENT BUSINESS PLAN NOTES:

AGENT BUSINESS PLAN NOTES: