By Amelia Fleetwood, photographs by Nancy Neil

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By Amelia Fleetwood, photographs by Nancy Neil.

“Build it and they will come,” Bianca Roe says with her fine Aussie twang and a twinkle in her eye. She speaks of her and husband Channon’s latest endeavor— In the Field, a lifestyle store in Ojai. Three years ago, the Roes came to raise their family far from the hub of Los Angeles. They were attracted by the natural beauty, convinced it acts as an incubator for creativity to the cross pollination of people that make up their beloved town. “Ojai is full of brilliant, progressive locals with innovative ideas,” says Bianca. “Opening this store is a way to share all that inspires us” in a community that is going through an undeniable renaissance.

Drawing on the visuals from a road trip to the Southwest this summer, Channon wanted the interior—with its stark, paired-down, monastic sparseness—to embody the raw beauty of that region. The Roes opted for a gallery feel, keeping it simple so the white walls could act as perfect hosts to showcase their eclectic inventory.

Embodying the couple’s passion for travel, art, and design, the store (also a base camp for Channon’s interior design company, Channon Roe Maison + Design, inthefieldinteriors.com) mixes clothing for men, women, and children by labels such as Mr. Freedom, Imogen + Willie, and Foyer; an apothecary; surf ware; fine art; carefully curated selections of vintage clothing and furniture; as well as a selection of utilitarian tools. Many of the brands they carry are tried and tested. “If I can build our entire house and go through construction with my Mr. Freedom jeans and have them look even better than when I started, we’re on to something,” says Channon. “Our goal is to create a space that will continue to evolve, grow, and give back to the community we love.”