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Cash & hygiene © TNS
In all countries, cash is by far perceived as the least hygienic among several daily-used items. Buttons on a card terminal & handles of escalators are perceived as much more hygienic than cash. Average Europe
LEAST HYGIENIC ITEM
57%
24% Not hygienic
14%
Hygienic
5% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL (n=15585) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Great Britain
LEAST HYGIENIC ITEM
54%
17% Hygienic
21% Not hygienic
8% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL - Great Britain (n=1,016) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Norway
LEAST HYGIENIC ITEM
54%
Hygienic
20%
21%
The buttons on a payment/card terminal
The handle on an escalator
Not hygienic
5% Books in a library
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Norway (n=1,025) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene © TNS
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Sweden
LEAST HYGIENIC ITEM
55%
18% Hygienic
22% Not hygienic
5% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Sweden (n=1,026) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item In Finland, this perception is however not as strong Finland
LEAST HYGIENIC ITEM
48% 30% 18%
Not hygienic
Hygienic
4% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Finland (n=1,053) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Denmark is one of the countries where this perception is the strongest Denmark
LEAST HYGIENIC ITEM
62%
16%
18%
Not hygienic
Hygienic
4% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Denmark (n=1,041) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item In Germany, this perception is however not as strong Germany
LEAST HYGIENIC ITEM
51%
31% Not hygienic
13%
Hygienic
6% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Germany (n=1,048) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Netherlands is the only country where card terminal is perceived as less hygienic than escalator LEAST HYGIENIC ITEM
Netherlands
56%
16% Hygienic
21% Not hygienic
6% Books in a library
The handle on an escalator
The buttons on a payment/card terminal
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Netherlands (n=1,050) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Belgium
LEAST HYGIENIC ITEM
55%
22% 16% Hygienic
Not hygienic
7% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Belgium (n=1,054) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene © TNS
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item In France, this perception is however not as strong France
LEAST HYGIENIC ITEM
50%
29% 16% Hygienic
Not hygienic
6% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – France (n=1,050) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Switzerland is one of the countries where this perception is the strongest Switzerland
LEAST HYGIENIC ITEM
64%
23% Hygienic
Not hygienic
9% 3% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Switzerland (n=1,023) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Austria
LEAST HYGIENIC ITEM
54%
32% Not hygienic
11%
Hygienic
4% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Austria (n=1,007) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Spain is one of the countries where this perception is the strongest Spain
LEAST HYGIENIC ITEM
63%
21% Not hygienic
11%
Hygienic
4% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Spain (n=1,053) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Italy is one of the countries where this perception is the strongest Italy
LEAST HYGIENIC ITEM
66%
21% Hygienic
4% Books in a library
Not hygienic
9% The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Italy (n=1,045) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Poland is one of the countries where this perception is the strongest Poland
LEAST HYGIENIC ITEM
63%
24% Hygienic
5% Books in a library
Not hygienic
9% The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Poland (n=1,058) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash, whether notes or coins, is clearly perceived as least hygienic everyday item Russia
LEAST HYGIENIC ITEM
60%
29% Hygienic
Not hygienic
8% 2% Books in a library
The buttons on a payment/card terminal
The handle on an escalator
Notes & coins that you get as change
Q: Could you please rank the items below in terms of hygiene, where 1 is the highest in terms of hygiene and 4 is the lowest? % LEAST HYGIENIC | BASE: ALL – Russia (n=1,036) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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Cash is always perceived as the least hygienic of everyday items, but perception varies from country to country
SWEDEN
55% % “least hygienic item”: NORWAY
Notes & coins that you get as change.
FINLAND
RUSSIA
48%
60%
54% DENMARK
Global average = 57%
62%
In red: countries below average In green: countries above average
GB
NETHERLANDS
54%
56% BELGIUM
POLAND
63%
GERMANY
51%
55% AUSTRIA FRANCE
Everyday items considered
50%
54%
SWITZERLAND
64%
SPAIN
Books in a library
The buttons on a payment/ card terminal
The handle on an escalator
Notes & coins that you get as change
63%
ITALY
66%
% LEAST HYGIENIC | BASE: ALL
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Paying cash is simple, but comes with bacteria.
Total “agree” Paying with cards is an easy way to pay
5
7
Cash money contains a lot of bacteria
4
12
Paying cash is simple and straightforward
7
Cash money is often worn out and dirty
6
35
46
19
37
45
25
Disagree strongly
88%
53
29
46
Disagree
83%
23
Agree
74%
69%
Agree strongly
Q: Could you tell me how strongly you disagree or agree with each of the following statements? BASE: ALL (n=15,585) TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene © TNS
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A vast majority of European, especially women, believe cash money contains a lot of bacteria
29
25
33
51
47
49
45
49
49
46
46
48
47
Finland (n=1053)
% AGREE
42
51
53
40
45
40
40
France (n=1050)
23
93
Russia (n=1036)
38
92
Belgium (n=1054)
36
87
88
48
31 46
55 39
Netherlands (n=1050)
37
86
Poland (n=1058)
37
Denmark (n=1041)
33
Spain (n=1053)
32
Switzerland (n=1023)
85
Average Europe (n=15585)
84
Sweden (n=1026)
83
Norway (n=1025)
75
83
GB (n=1016)
75
82
Austria (n=1007)
% AGREE STRONGLY
74
81
Germany (n=1048)
% TOP 2
78
87
Italy (n=1045)
“Cash money contains a lot of bacteria”
Q: Could you tell me how strongly you disagree or agree with each of the following statements? % TOP 2 “CASH MONEY CONTAINS A LOT OF BACTERIA” | BASE: ALL TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
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In all European markets, apart from Finland, the majority perceives cash as often worn out and dirty “Cash money is often worn out and dirty”
34
36
24
23
22
25
43
46
48
47
47
48
47
47
46
Poland (n=1058)
34
72
Italy (n=1045)
32
71
France (n=1050)
31
69
Russia (n=1036)
17
68
Spain (n=1053)
19
82
GB (n=1016)
19
81
Belgium (n=1054)
17
81
Average Europe (n=15585)
17
66
42
44
48
48
47
49
Sweden (n=1026)
Germany (n=1048)
Austria (n=1007)
35
Norway (n=1025)
8
Denmark (n=1041)
% AGREE STRONGLY
12
66
Netherlands (n=1050)
% TOP 2
43
66
80
Switzerland (n=1023)
61 54
65
78
Finland (n=1053)
% AGREE
Q: Could you tell me how strongly you disagree or agree with each of the following statements? % TOP 2 “CASH MONEY IS OFTEN WORN OUT AND DIRTY” | BASE: ALL TNS online omnibus survey between Dec. 14-20, 2012 – approx. 1,000 respondents in each of 15 European countries
Cash & hygiene © TNS
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