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Cloud Platform for IoT iotfy.co
Problem The problem
Hardware developers/Enterprises face challenges in setting up reliable cloud platform and a secure channel for communications between cloud platform and IoT devices. Also, current IoT platforms don’t support Federation and are closed systems.
Alternatives
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Why really needed
IoTfy has been developed keeping in mind requirements of the entire IoT ecosystem. All existing IoT platforms don’t consider the requirements of the end-user. IoT platforms need to more open so that IoT devices working on different platforms can talk to each other.
Proof
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Temboo Xively ThingWorkx Everthng
XMPP-IoT Community Backing Positive feedback from over 50+ hardware devs at Hack4India Hackathon
Solution Snapshot ➔ ➔
Our solution
How we are unique
Cloud Platform (PaaS) for IoT IoTfy’s SDKs and libraries for various hardware platforms, Secure Two way messaging channel, REST APIs Framework, IFTTT like recipes, and Recipe store enables device manufacturers, and consumers quickly join the IoT bandwagon by using IoTfy’s reliable and secure cloud platform
➔ Quick setup of cloud backend for IoT products (with no coding) ➔ Non-programmers and End User Friendly
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Team suitability ➔
Arpit, being a serial entrepreneur, would be instrumental in building and scaling the organisation Sushant comes with exhaustive architecture experience, having worked with e-commerce giants, understands how things work at scale Shivam & Shashank have been involved in developing custom IoT solutions for enterprises for the last four years and their knowledge about the space gives us an edge
What is IoTfy? • A cloud platform (PaaS) for IoT • We enable product developers & enterprises with: – Quick setup of cloud backend for their IoT products (with no coding) – Easy integration with 3rd Party Web APIs – App/Recipe stores for app distribution
Features
SDKs & Libraries
Secure Two-way Messaging Channel
REST APIs Framework
IFTTT like Recipes & Recipe Store
Market Opportunity
We are looking at a market size of 25+ billion devices that will require an internet cloud backend by 2020
IoTfy Ecosystem
Team CEO Arpit
Marketing Shivam
Tech (Embedded) Shashank
Tech Architect Sushant
Tech (OS) Saurabh
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Role: Manage product, team and timelines. History: Serial entrepreneur, 2 Exits, built and sold Ad-box & Sagacious Research Experience: 10 years Education: B.E (DCE), SLP Fellow
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Role: User Acquisition, Community Building History: Director (BD & Ops) of ATRIM Electronics, Founded Technotism Experience: 6 years (5 years enterprise sales, 1 year direct selling) Education: B.Tech (UPTU), Business Bridge, SLP Fellow
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Role: Tech architecture, manage tech team History: Director (Tech) of ATRIM Electronics Experience: 6 years (Embedded Systems Design & Development) Education: B.Tech (UPTU), Business Bridge
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Role: Technology Architecture, Design History: Employed with Ecommerce major, tech dev in startups Experience: 6 years (python, Java, architecture) Education: B.E. (Rajasthan University), SLP Fellow
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Role: Development over OS and python History: Employed with ATRIM Electronics Experience: 3 years (Linux, Embedded, Python) Education: B. Tech (DCE)
Competition ➔ ➔ ➔ ➔
Temboo Xivily ThingWorkx Everthng
Business Model ➔ Subscription Pay As You Go Model
Current Status ➔ Alpha shipped ➔ Demoed PoC at Hack4India Hackathon in Feb, 2015 ➔ Launched Alpha in April, 2015 - 120 user signups ➔ Backed by XMPP-IoT Global Community
Appendix 1. Product Snapshots 2. Technical Architecture Snapshot 3. Short Term GTM Strategy
Dashboard
Devices
Recipes
Create New Recipe
Add New Device
Logs
Technical Architecture
Go to Market Focus on Early Adopters • • • •
Channels: Developer Meetups, Hackathons, Content Marketing, Personal Contacts Geographies: India, USA Time frame: Apr - Aug, 2015 Target: Onboard 200 users
Focus on Arduino, Raspberry Pi & Beagle Bone Communities • • •
Channels: Developer Meetups, Hackathons, Content Marketing Geographies: India, USA Time frame: Apr - Aug, 2015
Focus on Enterprises • • • •
Channels: Direct Sale Geographies: India, USA Time frame: Sep, 2015 onwards Target: Close 5 enterprise customers by March, 2016