Digital Marketing Manager – Direct Channel
Grow your career with an organization that celebrates and values their employees and communities Work for an Australian ASX 200 listed organisation
Position Details Digital Marketing Manager coordinates and executes the global Navitas e-marketing activities. He or she is key in managing the creation of best in class digital campaigns. The goal is to attract potential students from all over the world who would like to enrol at one of our 38 colleges. Based in Singapore, the Digital Marketing Manager, supported by the e-marketing team in India, manages the execution of marketing activities, testing route maps which result in increasing conversion rates to meet and exceed student enrolment targets. Marketing activities will focus predominantly on global lead generation (performance marketing, social media advertising, inbound/content marketing) and customer journey mapping (nurturing, marketing automation, webinars, etc.).
The candidate we seek will ideally have the following:
Minimum 5 years of Digital Marketing experience. Bachelor's Degree in Marketing/Engineering or any relevant field Experience in the tertiary education industry or experience studying abroad is a plus but not mandatory Analytical savviness. You are comfortable working with a wide spectrum of analytical tools (Eg. Google Analytics, Adwords, Facebook, Google Optimizer, Hotjar, Marketo) Knowledge of Salesforce is a plus Understanding of customer journeys Upbeat attitude, self-driven focus and motivation, and desire to work in a results-oriented, matrixed environment. Strong ability to interpret data and transform information into meaningful conclusions and recommendations Solid time management skills demonstrated by the ability to execute on multiple projects while working on a tight deadline Excellent communication, presentation, collaboration, facilitation, people and project management skills Good people skills to connect and relate with peers
Working at Navitas At Navitas we recognise that our success is driven by our people. Your professional development, health and wellbeing is very important to us, and we take pride in offering a range of programs to celebrate our talent, develop capabilities and support our staff. We offer competitive remuneration packages, a generous incentive payment plan that rewards an individual’s high performance, flexible working arrangements and outstanding long-term career opportunities, both within Australia and abroad.
NaviGROW, is an extensive range of professional development programs for employees
RESPECT.
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ADVENTUROUS.
GENUINE.
RIGOUR.
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NaviLEAD, is a leadership development program that encourages succession planning; Virgin Pulse Global Challenge, is a wellness initiative that aims to improve the health, performance and engagement of our employees Employee Assistance Program (EAP) is a voluntary and confidential counselling service Corporate Social Responsibility (CSR) is a vehicle for Navitas to partner with charitable and notfor-profit organisations by providing annual funds
About Navitas Welcome to Navitas, an organisation with a proud history and an exciting future. Navitas is a leading global education provider that delivers an extensive range of educational services to over 80,000 students annually through more than 120 institutions in 31 countries. We are proud to be an ASX 200 listed organisation and strive for continuous growth and excellence with students at our forefront. Navitas creates life changing opportunities for learners around the world to realise their education and career ambitions; and we’ve been doing that since we began nearly three decades ago. Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and clients. As such, we encourage applications from women, sexually and gender diverse people, culturally and linguistically diverse people, people of various faiths and beliefs and people with disabilities.
To apply, please email resume and cover letter to
[email protected] with reference number SRC414 and include the position title “Digital Marketing Manager” Or for further information, please contact Talent Acquisition by phone at +61 2 8236 8080
RESPECT.
DRIVE.
ADVENTUROUS.
GENUINE.
RIGOUR.
CONVICTION.
Position Description
Title:
Digital Marketing Manager – Direct Channel
Reports to: Title: Functional Area: Full time or part time: Location: Scope:
Marketing Director – Direct Channel Digital Marketing Manager Navitas Limited Full Time Singapore Global
Overview and Objectives of the Position:
i.
Digital Marketing Manager coordinates and executes the global Navitas e-marketing activities. He or she is key in managing the creation of best in class digital campaigns. The goal is to attract potential students from all over the world who would like to enrol at one of our 38 colleges. Based in Singapore, the Digital Marketing Manager, supported by the e-marketing team in India, manages the execution of marketing activities, testing route maps which result in increasing conversion rates to meet and exceed student enrolment targets. Marketing activities will focus predominantly on global lead generation (performance marketing, social media advertising, inbound/content marketing) and customer journey mapping (nurturing, marketing automation, webinars, etc.). 2.
Key Relationships: i. ii. iii. iv. v. vi. vii. viii.
Director – Direct Sales & Marketing Marketing Director – Direct Channel Marketing Directors – Destinations Director of Marketing & Admissions of BUs Performance Marketing Specialist – Direct Channel, India Digital Nurturing Specialist – Direct Channel, India Other Marketing professionals within Navitas Business Analyst – Direct Channel, India
ii.
Principal Accountabilities: i. ii. iii. iv. v. vi. vii. viii. ix.
RESPECT.
Manage digital campaign planning and execution to meet global lead generation targets. Create and maintain strong relationships with key (marketing) stakeholders at the universities and regional sales teams Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of a/b testing, web analytics, and UX enhancements Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests Responsible for campaign monitoring, deep dive analysis and trend reporting with an integrated view of all metrics for online Identify, summarize, and present findings and recommendations to stakeholders across the organization regarding Conversion Rate Optimization and Web Analytics subjects Lead regular post campaign analysis to measure marketing effectiveness through customer activity trends and deliver an actionable insights-driven customer segmentation plan with tactics for regional marketing and BU specific marketing. Bring insights from conversion tests working with stakeholders into campaign planning; work with the e-marketing team to ensure incorporation into digital assets at a future release Establish and maintain benchmark reports on platform and/or campaign performance DRIVE.
ADVENTUROUS.
GENUINE.
RIGOUR.
CONVICTION.
x. xi.
4.
Prepare and maintain weekly monthly and quarterly program hindsight reports, as well as, adhoc deep dive analysis Optimize customer’s journey across all digital channels
Knowledge, Skills and Experience
Minimum 5 years of Digital Marketing experience.
Analytical savviness. You are comfortable working with a wide spectrum of analytical tools (Eg. Google Analytics, Adwords, Facebook, Google Optimizer, Hotjar, Marketo)
Knowledge of Salesforce is a plus
Solid time management skills demonstrated by the ability to execute on multiple projects while working on a tight deadline
Excellent communication, presentation, collaboration, facilitation, people and project management skills
Bachelor's Degree in Marketing/Engineering or any relevant field Experience in the tertiary education industry or experience studying abroad is a plus but not mandatory
Understanding of customer journeys Upbeat attitude, self-driven focus and motivation, and desire to work in a results-oriented, matrixed environment. Strong ability to interpret data and transform information into meaningful conclusions and recommendations
RESPECT.
Good people skills to connect and relate with peers
DRIVE.
ADVENTUROUS.
GENUINE.
RIGOUR.
CONVICTION.
