DIGITAL MARKETING SPECIALIST


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DIGITAL MARKETING SPECIALIST (PT) JOB SUMMARY: Reporting to the Marketing & Communications Manager, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) is seeking a dynamic and mission-driven Digital Marketing Specialist to join the department at its headquarters located in Atlanta, Georgia. Work schedule: 25 hours per week, flexible schedule. The Digital Marketing Specialist will work to increase online visibility for the agency, promoting our mission by helping us to raise funds and recruit volunteers. An ideal candidate will have: • • • • • • • • •

Passion for the mission of BBBSMA Demonstrated ability to work in a fast-paced environment, meet concurrent deadlines, show strong attention to detail and organize time and priorities. The ability to think strategically and create compelling digital marketing campaigns. Outstanding writing skills, including the ability to write varied content, from press releases to special event scripts. Visual intelligence, including knowledge of graphic design, video and photography. A spirit of collaboration that fosters positive relationships with internal and external stakeholders. Proficiency in SEO, ability to optimize content for various platforms, and Google Analytics/Google Ad Words experience. Detail oriented and highly organized with excellent analytical and project management skills. Experience working in a nonprofit setting, as a staff member or volunteer is preferred. ESSENTIAL RESPONSIBILITIES:

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Work with Marketing Manager to implement annual marketing plan for the agency. Write and post website content, ensuring that content meets agency standards. Optimize Google Ad Words grant and improve SEO for website. Manage the agency’s social media channels, including creating and scheduling content, supervising pages on a daily basis, and creating reports at the end of each month. Manage multiple projects and complete them with minimal supervision. Other duties and responsibilities may be assigned as necessary

QUALIFICATIONS: Bachelor’s Degree required. Degree in Marketing, Digital Media, or a related field preferred. Minimum one year of experience in digital marketing/social media, with a strong track record of success in creating and implementing projects. New grads with specific expertise in Google analytics, SEO optimization and Digital Marketing in their portfolio can be considered. Proficiency with Microsoft Office applications, especially Word, Excel, Outlook and PowerPoint. Proficiency with social media platforms, especially Facebook, Instagram, Twitter, and LinkedIn. Proven metrics with Google analytics, and SEO optimization. OTHER INFORMATION: • •

May be required to occasionally work nights and weekends as needed Local and overnight travel may be required

ABOUT BBBSMA: As the largest one-to-one mentoring organization in the Southeast, Big Brothers Big Sisters of Metro Atlanta (BBBSMA) currently serves over 2,100 youth in one-to-one relationships. Our service to our community extends beyond the city of Atlanta to the 12-county metropolitan area surrounding the city: Butts, Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry, Paulding and Rockdale. Our staff of approximately 45 employees supports our city’s children and their families through friendships that are formed with caring adult volunteers. Location: BBBSMA HQ 1382 Peachtree Street, NE, Atlanta, Georgia 30309 For more information about BBBSMA please visit http://bbbsatl.org Nondiscrimination and Equal Employment Opportunity: BBBSMA is highly committed to the principal of equal opportunity