*Topics and coverage subject to change
Editorial Calendar
For more information or to suggest story ideas or contributing articles, please contact Managing Editor Amanda F. Batista at
[email protected] DemandGen Report taps into the pulse of the BtoB marketing industry, delivering in-depth reports on the latest product innovations, insights from leading industry executives and coverage of specific demand generation concepts, including:
Revenue Performance Management (RPM)
Mobile, Social & Apps
Marketing Metrics
Automation Optimization
Benchmark Research
DGR also offers special features that appear in select issues of the newsletter:
OnDemand Views Podcasts — Recorded conversations with industry thoughts leaders, these 5-10 minute chats hit on hot topics and are promoted via social media. Contact us if you have something new and interesting you’d like to chat about. Listen to a sample podcast here. Watch an executive interview video podcast here.
Executive Insider Q&A — Offering a firsthand perspective on turnkey trends and tools, DemandGen Report conducts Q&As with leading industry executives for an in-depth account of the marketing automation arena. View a sample Q&A here.
Demanding Views — A 600- to 800-word bylined article, taking a prescriptive approach, offering key strategies, recommendations and takeaways to help marketers optimize demand generation efforts, as well as the selling and buying processes.
Additionally, DGR provides topical trend pieces, exclusive research, best practices guides and special reports throughout the year. Planned for 2012:
January
April
Featured Topic: The Mobile Salesforce
Featured Topic: Generating Demand Via Content
DemandGen Special Report: The BtoB Email Guide Best Practices Guide: Strategies For Building Buyer Personas Benchmark Research: DemandGen 2012 Forecast (key challenges; initiatives; budget outlook)
DemandGen Awards Report: 1st Annual Killer Content Awards Best Practices Guide: Strategies For Creating Killer Content Event Coverage: Forrester’s Marketing Forum; Guide To Marketing Automation Technologies Update
February Featured Topic: Integrating Apps For Enhanced Marketing/Sales Efficiency DemandGen Special Report: The Future Of BtoB Mobile Marketing Best Practices Guide: Maximizing The Impact Of Event Marketing
March Featured Topic: Revenue Performance Management Best Practices Guide: Winning Strategies For Webinars & Online Events Benchmark Research: Content Consumption Survey
May Featured Topic: Database Management Best Practices Guide: Optimizing Customer Intelligence Event Coverage: SiriusDecisions Summit; MarketingProfs BtoB Forum Benchmark Research: Calculating The Impact of Database Accuracy On Campaign Performance & Sales
June Featured Topic: Sales & Marketing Alignment DemandGen Awards Report: 4th Annual Sales & Marketing Alignment Awards Best Practices Guide: Optimizing Processes For DemandGen Success Guide To Demand Generation Consultants Update
July
October
Featured Topic: Sales & Marketing Intelligence DemandGen Special Report: Integrated Marketing Best Practices 2012 Best Practices Guide: Key Components Of Effective Sales Enablement Benchmark Research: The 3rd Annual BtoB Buyer Transformation Study
aUGUST Featured Topic: Rules Of Online Engagement
Featured Topic: Video For Engagement Best Practices Guide: E-Commerce Strategies For BtoB Event Coverage: MarketingSherpa B2B Summit
November Featured Topic: Prospect & Customer Engagement DemandGen Awards Report: The DemandGen 10 Best Practices Guide: Selling Success Kit
All-Star Apps Report: Top Solutions at Dreamforce 2012
Benchmark Research: Revenue Performance Analytics Survey
Best Practices Guide: Dos & Donts Of Demand Generation
December
september Featured Topic: The Social Enterprise DemandGen Special Report: Social Media Strategy Guide Best Practices Guide: Connecting Community To Demand Event Coverage: Dreamforce 2012 Benchmark Research: Social Media Survey
DemandGen Special Report: The State of Marketing Automation 2013- This report will showcase automation technology adoption rates during 2012, projections for 2013 adoption and turnkey trends impacting BtoB marketing, selling and buying. To submit your company for the “Vendor Profile” section and/or contribute original thought leadership content to the report, please contact the Managing Editor. View The State of Marketing Automation 2011 Report here. Guide To Demand Generation Consultants Update
*This calendar has been created as a guide for solution providers, sponsors and advertisers to capitalize on special sections and sponsorship opportunities. Specific dates and topics are subject to change based on market trends and industry events. Solution providers with specific product introductions, innovations or advancements are invited to submit information for the DemandGen Report Solution Spotlight, a paid advertorial opportunity. Contact: Sal LoSauro
[email protected]