Powering the World’s Opinions NewMR Virtual Festival December 8, 2010
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Harvard poli+cal scien+st Stephen Ansolabehere envisions a +me when so much data will be available on individuals that a pollster could forgo lengthy interviews and simply contact people to ask, on a given subject: “What are you thinking right now?”
Harvard Business Review, September 2010
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
24/7 Media and Social Networks Are Changing People’s Attitudes Almost Daily
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
But how do we engage today’s bandwidth-strapped consumer?
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
#1. Go to them. Don’t make them come to you.
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
#2. Keep it brief. Like under 30 seconds. ü No more than 3 questions per engagement ü < 200 characters per question ü No more than 8 answer options
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
#3. Always make it relevant. And valuable. ü Know your respondent’s interests ü Produce new ques3ons every visit ü No redundant or unnecessary ques3ons
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
#4. Use technology to connect and organize answers across engagements
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
And what will it all mean for researchers?
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Build extensive, longitudinal respondent data over time
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Deliver automated, highly-targeted, and even personalized questions
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Produce MILLIONS of responses on a weekly or even daily basis
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Generate real-time insights about even the hardest-to-reach consumers
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Track hundreds of brands, products, issues, and lifestyle trends. Every single day.
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
And provide immediate feedback to brand managers, marketers, and advertisers
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Q&A John Dick and Annie Pettit
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
Who is CiViCSCIENCE? We are a marketing research utility. We gather and organize opinion data from third-party websites, social networks, and mobile apps. Flagship data stream commercialized in June 2010: The Millennial Index We sell syndicated data and custom questions; Revenue shared with third-party platforms. Tracking toward 400 Million responses over next 12 months
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
We would love to meet you. Check out our website: Email Us: Follow Us on Twi@er: Read Our Blog: Join Us On LinkedIn: Or Just Call Us:
h@p://civicscience.com
[email protected] @civicscience AND @millennialindex
h@p://millennialindex.com CivicScience and Millennial Index 412-‐281-‐2954
Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
