17485 Monterey Road, Suite 105 Morgan Hill, CA 95037Phone (408) 779-9444, Morganhill.org /
[email protected]
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“The Death of Mid-Market Retail” by Brittney Sherman,
Member and Community Relations Director
November
2017 Chamber Calendar 1st Thursday Good Morning Morgan Hill Breakfast 3rd Thursday After Hours Networking Mixer Every Monday Let’s Do Lunch @ Various Member Restaurants
Committee Meetings 1st Friday Education 8am Union Bank Tennant Station 2nd Thursday Ambassadors Noon at the Chamber office 2nd Thursday Economic Development 8am Union Bank Tennant Station
Last week I was invited to attend a 2-day Seminar organized by the Silicon Valley Economic Development Alliance (SVEDA). Many of the panel discussions were centered on retail trends, multi-use buildings and “what works where.” A breakout session led by Jonathan LaChance from JLL covered the topic of online based retailers moving into brick and mortar spaces. He has witnessed and assisted a myriad of Online Unique Boutiques to arise as occupants for retail spaces. Don’t just limit yourself to thinking clothing stores but expand these boutiques to include Virtual Gaming Centers, Furniture Show Rooms, and even Rotating Co-Business Spaces highlighting a different business each month. Multi-Use Buildings will become the saviors of the future ghost town shopping malls. The previous formula for retail mall success was a strong Anchor Tenant (Macy’s, Nordstrom, JC Penny, etc), and high density. With the rapid closure of large chain stores the anchor tenants in the previous equation will now be replaced by a mixture of housing, entertainment, grocery, restaurant, hotel and a little retail sprinkled on top. More generally speaking, the United States has been “over-retailed” and we are just now shedding light on the issue. Many of you have heard the whisper that retail is beginning to collapse. That information is both accurate and inaccurate. Retail is still vibrant in many communities, however the dynamic of retail has changed. No longer are we seeing the construction of the Westfield Oakridge and Valley Faire large scale malls. Last year 4,000 major chain stores were closed; this year 9,000 stores have closed their doors; next year the number of closures is expected to peak at 13,000 stores. According to Retail Professional Garrick Brown, the last stores standing will be the High End Brands and the Low-End Discounters. Further, Unique Boutiques and Show Rooms will be the way of the future. Take it from Nordstrom’s which is already ahead of the game with their first new retail concept “Nordstrom Local” open for business in West Hollywood. The store is the very essence of client customization with amenities that include a personal shopper, on-site alterations, nail salon, beverage bar and same-day delivery. Don’t mistake this for your average retail store, instead think on a smaller scale (3,000 square feet) more along the lines of a Trunk Show and inventory-free shopping model. Which customer base is helping to cause the shift in this retail trend? Yep you guessed it, the Millennials. This group is generally more interested with having experiences rather than acquiring stuff. When they (and other age groups) do acquire goods, these goods are much more likely to be unique in some way rather than being mass market. With the changes in the definition of successful retail and the shipping/shopping convenience bar being raised ever higher by online based monster companies, ahem Amazon, the future of retail looks uncertain to say the least. Garrick Brown phrased the future of retail like this, “There’s no room for mediocrity. Period.”
Chamber of Commerce November - January Events After Hours Networking Mixer Sponsored by:
Commonwealth Central Credit Union 1041 Cochrane Rd. Ste.180. Morgan Hill
“Good Morning Morgan Hill” December 7th Breakfast
Thursday, November 16h from 5:30 - 7:00pm Free for Chamber Members!
Sponsored by: Edward Boss Prado Speaking: Toys for Our Own -Toy Drive
Please bring a new unwrapped toy for a local child in need Hosted at: Mama
Mia’s Restaurant
1st Thursday 7:30-9:00am $10 in advance or $20 at the door *Notice: Price Change
“Good Morning Morgan Hill” January 4th Breakfast
After Hours Networking Mixer Sponsored by:
Courtyard by Marriott 18610 Madrone Pkway. Morgan Hill Thursday, December 21st from 5:30 - 7:00pm Free for Chamber Members!
Sponsored by: Wood Motivation Speaking: Fitness, Financial and Self Help Presentations
After Hours Networking Mixer Sponsored by: Hosted at: Mama
Mia’s Restaurant
1st Thursday 7:30-9:00am $10 in advance or $20 at the door
Blush Boutique 233 W. Main St. Suite B Morgan Hill Thursday, January 18th from 5:30 - 7:00PM Free for Chamber Members!
Promote yourself and/or your Company - Consider bringing a raffle prize to the Good Morning Breakfast or the After Hours mixers.
Chamber Events
2017 -18 Board of Directors Robert Airoldi
Let’s Do Lunch - every Monday @ Noon A casual lunch where you have the opportunity to network with fellow chamber members. Everyone orders as they arrive and pays for their own meals. No RSVP, just show up!
Nov. 13th Nov. 20th Nov. 27th Dec. 4th Dec. 11th Dec. 18th Dec. 25th Jan..1st Jan. 8th
GVA Mama Mia’s Hanami Sushi Maurizio’s Taco Bell :^) The City Fish
17400 Monterey Rd. 275 E. Dunne Ave. 1295 E. Dunne Ave. 25 E. 1st St. 17000 Condit Rd. 16125 Monterey Rd.
Christmas Day New Years Day Jesus Mexican
Morgan Hill Life Chairperson
Sunday Minnich
Mushroom Mardi Gras Vice Chair
Phil Couchee
Recology South Valley Treasurer
Fawn Myers
MHUSD Board Secretary
Charlene Lai
Sun Plaza San Jose
Matthew Bowen
Real Estate Solutions
Rich Firato
Firato Janitorial
Rachel Hill
Bank of the West
16715 Monterey Rd.
John Varela
Asset Conversion Corp.
Ken Murray Ken Murray
See you there!
Dusty Perryman Dusty Perryman
William Gardner SV Relo Serv., LLC
Thank You to our recent Raffle Donors!
Diana Wood
Wood Motivation
Ashis Roy
Kiwanis Club
Booksmart
Patti’s Perfect Pantry
Morgan Hill Grange
Guglielmo Winery
Abacus / PatCat
Rebecca's Children's Home
Anaerobe Systems, M. Cox
Shaklee - Suzanne Barret
Commonwealth Credit Union
MH Grange
South Valley Civic Theater
Chamber of Commerce
Cherisse’s Hair Salon
Heritage Bank of Commerce
Realty World People to People
Rocca’s Market
- L & T Stafford
Morgan Hill Life
Mama Mia’s Restaurant
Laura Perry, Gavilan Trustee
Air for Paws/T Moriyama
Thinker Toys
Edward Boss Prado FNDN Guild Mortgage/L Rothenburg On the Road Again - B. Hiland
We appreciate all who donated to the Breakfast & Mixer Raffles
El Toro Group
Diane Mahmoudi MH Transit
Marilyn Librers Marilyn Librers
Chamber Staff John Horner
President & CEO
Brittney Sherman
Member and Community Relations Director
Mellea McLaughlin Publications Director
Pat Catanzaro Finance Director
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Thank You October Renewals! California Salvage & Auto Parts Member 52 Years
Windmill Mini Storage Member 19 Years
New Directions Sign Service Member 28 Years
Clos LaChance Wines Member 18 Years
Morgan Hill Interiors Member 28 Years
ChaseVP Printing - DESIGN . PRINT . MAIL Member 18 Years
Peninsula Building Materials Co Member 27 Years
Houle L/M, Inc. Member 18 Years
Round Table Pizza of Morgan Hill Member 27 Years
Ledwith Financial Wealth Management Member 18 Years
Recology South Valley Member 27 Years
Hampton Inn Morgan Hill Member 17 Years
Gilroy Premium Outlets Member 27 Years
Morgan Hill Library of Santa Clara County Member 14 Years
Wildlife Education & Rehabilitation Center Member 27 Years
Leadership Morgan Hill Member 13 Years
Morgan Hill Kiwanis Member 26 Years
A Tool Shed Inc Member 13 Years
Law Offices of Laura A. Perry Member 25 Years
Coldwell Banker Member 12 Years
Mission Linen Supply Member 25 Years
Dr. Erika Gabor Dentistry Member 11 Years
Advanced Auto Body Member 25 Years
Express Employment Professionals Member 11 Years
Pacific Hills Manor Member 24 Years
South Valley Symphony Member 10 Years
Cal Color Growers, LLC. Member 20 Years
Amir Saffarian, M.D. Inc. Member 8 Years
Greenstreak Landscaping Member 20 Years
ServPro Member 6 Years
City of Morgan Hill Member 19 Years
Golden Eagle Mortgage Group Member 4 Years
Mayor Steve Tate Member 19 Years
Princeton Capital - Tiffany Doyle Member 4 Years
Thank You October Renewals! Vacuum Cleaner Market Inc. Member 3 Years
Morgan Hill Grange Member 2 Years
Apollo Seeds USA, Inc. Member 3 Years
Accurate Printing & Promotions, Inc. Member 2 Years
West Hills Community Church Member 3 Years
Patti's Perfect Pantry Member 2 Years
Pump It Up of Morgan Hill Member 3 Years
Frutas Tropicales Member 1 Years
Mission Bell Member 2 Years
California Vein and Vascular Center Member 1 Years
Dippin Dots Member 2 Years
Coldwell Banker - Maria Hodges, Realtor ® Member 1 Years
Silicon Valley Relo Services, LLC Member 2 Years
Gil Montarbo GBC, Inc. Member 1 Years
Voices Academy Ribbon Cutting
Check the calendar at MorganHill.org for up-to-date information on upcoming ribbon cuttings!
The Huntington Apt’s Ribbon Cutting
Ribbon Cuttings
Welcome New Members! New Members and Chamber Ambassadors at the November 2nd “Good Morning Morgan Hill” Breakfast
Mobile Notary- Michele Ahern
Bullet Wireless Inc
Art of Yoga
LWG Construction
408-313-9618
408-782-4109
855-462-8553
(408) 463-6676
Please support your new fellow Chamber members Page 6
New Chamber Members! Mobile Notary - Michele Ahern "Mobile Notary Public and Certified Loan Signing Agent servicing Santa Clara County, San Benito County and Santa Cruz County since 2008. Available 24/7 for businesses, title companies, law firms, CPA firms, jails, retirement homes, hospitals, school districts, and the general public at any given time. Services provided with an emphasis on professionalism, confidentiality, customer service and integrity."
Art of Yoga Art of Yoga provides a safe and welcoming space where students can explore and develop their yoga practice and creativity in body, mind and spirit. Art of Yoga provides students with the tools to pursue movement and breath and find talents on and off the mat. Yoga, Pilates, Core Strength, Art and Skilled Crafts Theresa McLaren and Cerise Burns look forward to seeing you on the mat or in the studio.
Bullet Wireless Inc. Slow internet. No internet. What internet? Your connectivity is now limitless. . . Bullet Wireless has one mission and that is to get you connected with speed you can count on. Our philosophy is simple. The customer comes first. We are committed to not over subscribe our service. We stand behind the guarantee to bring you synchronous connectivity. We are just like you. Our business, family and community today is all interconnected and those connections often depend upon internet and WiFi connectivity. There is nothing worse than slow or no connectivity when we need it. We looked for a better way and what we found is that the provider options currently available often over promise and under deliverWe know how important it is stay connected. We are excited to bring that change to you. Connect with us today and it will be our pleasure to tell you how.
LWG Construction We’re a high-power commercial builder of high-quality professional spaces; offices, retail, labs, or any other professional space. We work with speed, efficiency, and an owner’s attention to detail. Clients stay with us for years because we do so much more than just plan and build your space; we ensure that you’re always proud of it, that it’s always a place where your customers or clients are happy to come, and where you and your employees are healthy and productive.
Click to go to the signup genius.
Volunteer - you will be glad you did!
Page 7
The Chamber is now accepting nominations for the Annual “Celebrate Morgan Hill” Awards! Each fall since 1957 the Morgan Hill Chamber of Commerce has accepted confidential nominations for the Celebrate Morgan Hill event. The Recipients which are selected by a committee of prior award winners are celebrated in Mach at a formal themed dinner. The Celebrate awards are in recognition of the nominee’s history of outstanding service, civic involvement and leadership in the community of Morgan Hill.
Sign up for your County Supervisor - Mike Wasserman’s very interesting and informative Newsletter!
Effective November 1, 2017, watering is restricted to one day a week. Wednesdays only, before 9 AM or after 7 PM.
For More Info on the City of Morgan Hill watering restrictions: http://www.morganhill.ca.gov/834/Water-Use-Rules-and-Regulations
Join us to discuss the important, and sometimes unexpected, implications of recent employment trends. Wednesday, December 6, 2017 7:30-10:00 AM Hilton Garden Inn 6070 Monterey Rd. Gilroy
Avoid Potential Penalties and Employer Liability. Contact: David Sambrano 408.216.6145
[email protected] $55.00 Non-members $40.00 Members Breakfast is Included.
Brought to you by our sponsors:
GEAC in partnership with CA Employment Development Department.
There are many fun, educational and exciting things happening around our beautiful town! Check out the Morgan Hill Chamber of Commerce Calendar
www.morganhill.org
Morgan Hill’s New Club for Prime Lifers (the new term for Active +50 Adults).
This club is just getting started, and we are interested in brainstorming our ideas and getting your ideas too. Watch for our column in the Morgan Hill Life!
Morgan Hill City Council unanimously approved a Magical Bridge Playground in Community Park, committing to obtain $2 million in funding for the playground. The City of Morgan Hill will partner with Magical Bridge Foundation this fall to apply for a Santa Clara County Matching Grant for an additional $2 million. It will be the first inclusive playground in the stretch between San Jose and Salinas. The road to Magical Bridge Playground in Morgan Hill will be paved by many over the next year. But the first trail was blazed by Shirlee and Ron Locicero's lifelong commitment to all children as teachers and volunteers. Visit Magical Bridge Playground in Morgan Hill for information about the playground and ways to support the project. If your company, foundation or community group would like to partner with Magical Bridge Foundation, kindly contact Jill Asher at
[email protected].
Kevin P. Courtney Attorney At Law Licensed before the U.S. Tax Court Providing business, litigation, estate planning and tax-related legal services since 1977. 17415 Monterey Road, #204 Morgan Hill, CA 95037
(408) 779-5101
www.KPCLaw.com