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Make More Money Selling Life Insurance, Beat Your Compe;;on, and Work Less (A Lot Less) Using LinkedIn Within Your Prac;ce Ted Jenkin, CFP®, CRPC®, CRPS®, AWMA®, CMFC®, AAMS® www.ditchthenametag.com
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Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn How Important is LinkedIn for Your Business? Ø
Approximately 300,000 million users.
Ø Most approved way of social media prospec;ng by Broker Dealers. Ø The hub of the social media business community. Ø Need I say MORE??
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn What Does Your Profile Picture Say About You?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Why Is Your Title Making You Less Noticeable? Ø My Profile Pictures Ø It will benefit you immensely to have more than just “insurance agent” or “financial advisor” Ø Your contact informa;on must link to important areas such as TwiOer and your website. Ø How do you think people will look for us in the future? What role does Google play? Ø Make sure your experiences listed are the ones you want to show the public.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn This is an opportunity for you to SELL!
Ø Authen;city is your number one most important item. Ø This is NOT a resume!! Ø Use buzz words and have a call to ac;on! Ø Get a professional copywriter if you need one.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Why aren t you getting easy leads?
If you aren’t using links and videos, you are missing the boat! Ø What ac;ons do you want someone to take when they check out your profile. Ø
Ø Move people from LinkedIn to your own content (blog, website, etc.) Ø By strategically placing these, you can begin the selling process.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Why aren t you getting easy leads?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Connect The Dots: Pictures Can Help You Sell More Life Insurance Policies
Ø “Social Proofing” the new norm? Will your LinkedIn profile make someone take ac;on? Ø You must install the LinkedIn mobile app. Who rises to the top of the leaderboard? Ø Sign in at least once a day – pay aOen;on to so\ware changes. Ø Add new connec;ons every single day. Connect The Dots.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn What Is The Sweetest Music To Your Ears?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining Software To Make Money Ø Most people leave their no;fica;ons buOon on in LinkedIn and more than 90% of profiles are public. Ø Saleslo\ is one of several api scraping systems that can be used to extract data out of LinkedIn. Easy prospects!! Ø Pull out your specified target market and then think about what happens when people change jobs? Insurance and money in mo;on opportuni;es. Ø Next steps is to build a campaign to get introduc;ons and then begin to work on the prospects as well as join their groups.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining SoNware To Make Money
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining SoNware To Make Money
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining SoNware To Make Money
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining SoNware To Make Money
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining Software To Make Money Ø Now is your opportunity with your targeted list to begin ge`ng prospects to meet with YOU!! Ø Next step is to determine whether you will outsource your campaign or create your own InMail campaign. Ø You must give your prospects a good reason and easy entry point to have a first mee;ng for you. What will be your differen;ator? Ø We have been successful building out niche markets and then wri;ng killer copy to get LinkedIn connec;ons to take ac;on! See an example!
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
Use Data Mining Software To Make Money
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Why Should You Use LinkedIn Anyway? Ø What is your ul;mate goal as a prac;;oner? Ø More Easy Residual Income? Wouldn’t it be nice to be in front of tons of opportuni;es? Ø More insurance opportuni;es? When does this usually happen? Ø More speaking engagements? Ø What is the growth goal in your prac;ce?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn LinkedIn Engineering: Lead Source
Ø Keep track of who has changed posi;ons. Ø LinkedInlabs (www.linkedinlabs.com) has some really cool FREE programs. Ø The Year In Review. Ø See every single person in your network who change posi;ons or jobs over the past several years. Ø Rollover Opportunity?? Insurance Opportunity??
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn CONNECTIONS: Does 500+ Really Matter? Ø The internet has now made the world into two degrees of separa;on. Ø The more people you know, the beOer chance you have to gain more prospects and COI’s. Ø It’s s;ll about who you know, not what you know. It’s always been that way. Ø Your contacts can exponen;ally grow quickly if you are ac;ve on LinkedIn. It’s s;ll work!
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
How Can You Get To 1,000 Or More Connections?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn It s Easy Work To Build Lots Of Leads
Ø Once you establish yourself on LinkedIn, the simplest way to increase your connec;ons is in the Network sec;on. Ø Click on Network: Add Connec;ons Ø You can use your Gmail, Hotmail, Yahoo, AOL, Microso\ Outlook, Yahoo!, or just about any e-‐mail to scrape in new names to see if they are on LinkedIn. Ø LinkedIn will automa;cally scrape your e-‐mail addresses and then suggest who you should invite to connect with on LinkedIn.. Ø This should be the easy way to get you started.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn
I Can t Believe You Don t Know Your Alumni Ø Lis;ng all of your college experiences and dates aOended is very important in your profile. Ø Click on Network: Find Alumni Ø You can find connec;ons in ci;es all across American or geotarget the city that you live in or do business in the most. Ø You can also sort connec;ons by a par;cular company or industry as well. Ø Your contacts will show up at the boOom of the screen if you want to quickly send a direct in-‐mail to those contacts. Easy way to get warmed up to people whom you have a comment interest..
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Participate In Relevant Groups
Ø By finding groups that are relevant to making insurance sales-‐-‐-‐-‐your specialty, alma mater, or interests, you can meet good new contacts that have a connec;on. Ø Establish yourself as a thought leader and authority amongst your group. You need to stand out. Ø Put links within your posts to drive traffic to your blog or your website to generate leads. Ø Make sure to closely check your se`ngs or your e-‐mail will blow up with lots of junk in it every single day.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Use The Social Connector In Outlook
Ø If you use Outlook 2003, Outlook 2007, Outlook 2010, or Outlook 2013, you need to use the Outlook Social Connector to connect to Facebook, LinkedIn, and other social networks from those email programs Ø Every individual e-‐mail that is sent to you will show the LinkedIn connec;on at the boOom of your e-‐mail. Ø You can also see the informa;on scraped in within your Outlook contacts sec;on as well. Ø You can even see updated contacts within e-‐mails as well
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn How Do You Become The Life Insurance Expert On LinkedIn?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn You must catch prospects ATTENTION!
Ø What are your eyes focused on RIGHT NOW? Ø TITLE: First important rule is that Enquiring minds want to know. Did she walk in Brad & Jen? Ø BODY: Have a quality lead in statement or ques;on-‐ ques;ons capture aOen;on. Ø LINK: Have an external link-‐ use bitly or owly to shrink it. Ø CALL TO ACTION: Whether it is a ques;on or a comment, make the call to ac;on to move them to your website.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn TIME is your most precious commodity
Ø Time is the #1 reason more financial advisors don’t get too involved in social media. Ø Personally, I manage all of my weekly posts on Sunday by laying out all of my content. Ø You can use Hootsuite, Buffer, or another social media aggregator to manage all of your weekly posts. Ø All of these programs will automa;cally shrink your links. Ø Ask yourself, “What is the goal of my post?” AND “How will this poten;ally generate me a lead?
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn Is Your Company Invisible?
Ø LinkedIn allows your company to create a page within the LinkedIn subculture. Ø This is a tremendous way through pictures, words, and use of videos to demonstrate the products and services you offer. Ø You can also build a separate following on the company page where all of your employees can stay involved in influencing your company followers. Ø Another great way to promote your brand for both prospects and future employees.
Sell More Life Insurance And Beat Your Compe;;on Using LinkedIn It s Fun Selling Millions In Life Insurance Ø Establish SCARCITY
Ø Establish AUTHORITY Ø Establish CONTACTS Ø Establish CONSISTENCY Ø Best Investment You Can Make Ø DITCHTHENAMETAG.COM
