Facebook Ads Find your customers before they search.
Introduction to Facebook
What is Facebook? Facebook provides a safe forum to be expressive and share information. Through profiles, people share details about interests, activities and even contact information. Tools on the site allow users to display photos and videos, create events, form common interest groups, and much more. Facebook is a dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even your products.
Audience Growth (Millions)
Audience Composition
150.0
25-34
18-24
112.5
35%
31%
75.0
200 M
37.5
0 Sep 06 Dec
Sources: Internal Data, April 2009 Comscore, November 2008
Mar
Jun
Sep
Dec
Mar
Jun
Sep
Dec
12% Jan 09
<18
21% 35+
Introduction to Facebook
Facebook Ads Available on pages across Facebook except the home page. Facebook Ads are beneficial for campaigns with a direct response goal. Reach your exact audience and connect real customers to your business.
Facebook Ads
Introduction to Facebook
Start advertising in 3 easy steps. A Facebook ad is the single best way to start a conversation between you and your ideal customers. You start with over 200 million active users, then refine by demographics, interests and more to find the exact customers you want to reach.
Step 1 - Create your ad Creating an ad only takes a few minutes. Go to http://www.facebook.com/ads/create. All you need is a title or headline, description of what you’re selling, the link to your web site and a photo if you have one.
Step 2 - Target your ad Connect with real people by precisely or broadly targeting age, gender, location, interests, dynamic content and more. The targeting tool will give you an estimated number of unique users based on the filters you’ve chosen.
Step 3 - Set your budget Flexible pricing allows you to set your budget - as little as $1 a day - then decide what you want to pay for the number of people who see your ad or the number of people who click on your ad. The tool provides a suggested bid range so that you can see what other advertisers are currently bidding to reach people in your target Still have questions? Contact a representative at
[email protected]
