Growing 'social wealth'


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By Mikkel Pates

Agweek Staff Writer

A journalism instructor at South Dakota State University said it flatly: “Just remember, you’re not the ones who make the money.” As a college sophomore, I wondered if he was just joking or feeling glum about leading some unsuspecting students into a low-pay career. I wondered whether he wanted to make a point about seeking and writing the truth as a kind of calling — something that had value beyond money. Maybe he was a martyr — an academic “Eeyore.” In any case, I ignored the professor. I was inspired by the Watergate journalists. I also had the advantage of being the son of a journalist. My dad, John L. Pates, led the agricultural information work for South Dakota State University in Brookings, both for the Cooperative Extension Service and the SDSU Agricultural Experiment Station. Yes, I knew Dad wasn’t rich, or even in the highest income ranks of the university hierarchy. But he had the joy of working in what he called “service journalism.” He delighted in highly-skilled, talented coworkers — printers, photographers, videographers, writers. I heard him talk to SDSU specialists like Entomologist Ben Kantack, about how they worked together to get out stories about armyworms and rust, helping farmers. Dad had what the New York Times recently described as “social wealth” — a satisfaction in helping others in a bigger pursuit of raising food and fiber to feed and clothe people. And Dad had the pride in supporting 4-H youth programs and making homes safer and happier with what they called “home economics” information. 001706446r1

AG-AT-LARGE

Growing ‘social wealth’

Social wealth Mikkel Pates welcomes comments about his column. Email him at mpates@ agweek.com or call him at 701-9360686. Pates is a staff writer for Agweek.

I thought about that recently, as an North Dakota State University Extension Service specialist contacted me about a very time-sensitive concern about pre-emergence herbicide applications. Tom Peters, who is a North Dakota State University/University of Minnesota specialist in sugar beet weed control, emailed me to a say that the cold, wet spring will create pitfalls for the spread of waterhemp weeds. Farmers, eager to get the planting done, should be aware of the opportunity and the costs of delay. Peters and I don’t sit around drinkings cups of tea together. But I have strong regard for him (and many of his colleagues) because I can see how diligently he works to promote the greater good of the community — farmers, companies, towns and trade centers — that depend on sugar beets. Our Agweek team pushed other priorities aside to get Peters’s concerns into print and on our media. The magazine and TV show won’t win any awards over this kind of story, but it is at the center of what I (and other ag journalist colleagues) do.

Calls everyday I get other calls from farmers — readers who want to comment on something I’ve written. Most are calling to point out a new perspective on something I’ve already written. Some want me to consider a topic that is important to them. Often this will lead to a farm visit. When it does, I get to learn about a new individual, a new family and a perspective that I didn’t have about a community. I am a journalist because I am endlessly fascinated with people and why they do what they do. I like to work in person. They say introverts come in various nuanced subtypes; they may have to function among extroverts but they recharge their psyche by being alone. An extrovert gets their energy from being with people. I’m probably an extrovert and doubt I will ever be depressed as long as there are people in the world. As you head into the 2018 farming season, here’s a request of my introvert and extrovert farmer friends — watch out for family and friends. Lean on each other — even for something small — so people can talk to you about bigger things. Remember with me that time is money, yes, but it’s only worth something if we take care of our family and community.

6 Monday, April 23, 2018 / AGWEEK

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