The Visual Guide to
IN-STORE BEACONS and a MALL COMMON AREA BEACON NETWORK How
IN-STORE BEACONS WORK A shopper enters a specific store, and as long as they have a compatible app, they can receive a targeted campaign, with a welcome message and a special offer.
The in-store beacon network collects data whenever the shopper’s compatible smart device is contacted by a beacon.
The shopper finds an item, purchases it and leaves.
How a
MALL COMMON AREA BEACON NETWORK WORKS Shopper is near a specific retailer – an opportunity to continue campaign – for example, sending a special offer. Great opportunity to reach a shopper before they decide where to shop and what to buy, which cannot be done with in-store beacon networks.
A shopper enters the mall, and if they have a specific retailer app or a 3rd party app that is on the mall beacon network, they can receive a targeted campaign with a welcome message.
Shopper enters store, finds an item, purchases it and leaves. This provides clients with another opportunity to collect data and even retarget this shopper (or send a thank you message). *Warning! It is important to not overwhelm shoppers with too many messages - always choose quality over quantity.
The best way to reach people today is not with a store network of beacons, but one that covers an entire mall(1). - Ken Hicks, Chairman and CEO, Foot Locker
Coordinating
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What Shoppers
WANT
When consumers were asked to rank which shopping features they want to see, the most requested features were(2):
Push notifications to their mobile phone with store-specific offers when near or entering a store
1 Receiving personalized discounts, product recommendations and rewards on their phones based on location in a store
2
Ability to locate items and check product availability in-store via their mobile device
3
Retailers who ran beacon marketing campaigns saw 16x more engagement with their mobile apps, and users receiving a beacon notification are 6.4x more likely to keep an app on their phone(3)
What Retailers & Brands
LEARN
1
How many consumers are in the mall or your store
4 What path they take
2 How frequently they visit
5 What stores they visit
3 How long they stay
Retailer & Brand
BENEFITS
Provide real time, LOCATION BASED in-app engagements
Enhance INTERACTION by providing localized, relevant content
Increase REVENUE potential by driving in-store traffic
Increase APP USE and DRIVE LOYALTY
Access real-time, DETAILED CONSUMER location data
Retailers who ran beacon marketing campaigns saw 16x more engagement with their mobile apps(4). - BI Intelligence
References: 1) http://www.fierceretail.com/mobileretail/story/simon-add-beacons-200-malls/2014-08-05 2) http://info.mozu.com/content-omni-channel-strategy-future-retailing.html 3) http://9to5mac.com/2014/06/16/ibeacons-in-retail-stores-blowing-up-app-usage-ad-engagement 4) https://intelligence.businessinsider.com/the-beacons-report-exclusive-market-forecast-and-topstrategies-as-retailers-race-to-adopt-them-2014-7
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