117 Cabot Street
Beverly, MA 01915
P 978-922-1186
join us
April 9, 2018
Mr. and Mrs. Gerald Smith 1234 Washington Street Beverly Farms, MA 02020
Mr. and Mrs. Gerald Smith 1234 Washington Street Beverly Farms, MA 02020
FROM
farms to gold Mr. and Mrs. Gerald Smith, Every neighborhood has a story to tell. Historic Beverly is your gateway to those stories and the information about the area you call home! There has never been a better time to join Historic Beverly. As a Farms resident, we want you to join us to celebrate the opening of “From Farms to Gold: The History of Beverly Farms” on May 1st from 6 to 8pm at the Cabot House right in downtown Beverly. This exhibit will transport you back through the history of the Farms from the early days when farmers worked the fertile fields to the Gold Coast soirées of the 20th century. I hope you will enjoy what you see and that you’ll consider becoming a member. Historic Beverly members enjoy a full year of…
HISTORIC BEVERLY Direct Mail Campaign After designing a new brandmark for Historic Beverly in 2017, we were hired to create, design and fulfill an original membership piece.The membership campaign leveraged an upcoming exhibit— From Farms to Gold: The History of Beverly Farms” to invite a segmented population of their target audience for an invitation-only party.
• The mailing included: >a n off-the-shelf gold envelope with a custom teaser and personalization > personalized letter with perforated “ticket” >m embership brochure > free exhibit pass >b usiness card for the Executive Director. • New/Renewed Membership incentive gifts included customized postcard tins with postcard reproductions of pieces in the exhibit along with a canvas tote. • The mailing had a 22% response rate.
TITLE OF ENTRY: HISTORIC BEVERLY MEMBERSHIP DRIVE ENTRY CATEGORY: PRINT MEDIA | ADVERTISING | 1. DIRECT MAIL PIECE CLIENT: HISTORIC BEVERLY TEAM: CARA HUTCHINS, STRATEGY/BRANDING/COPY ANNE LAMBERT, ART DIRECTION/DESIGN
. Unlimited free admission . Advance access to exhibits . Gift shop discounts . Tours, talks and walks . Reciprocal admission to more than
ST
900 North American museums (Patron Level)
Most importantly, your membership helps maintain our three houses, preserve our collection of artifacts, and deliver interesting exhibits like “From Farms to Gold.” I have included a membership brochure that provides you with more information about each level of membership. Many thanks and I hope to see you on May 1st! Sue Goganian Director P.S. A s an added incentive, all new and upgrading members will receive a limited-edition tote bag.
MAY 1 PREVIEW PARTY
| HistoricBeverly.net |
admit TWO
PREVIEW PARTY PASS MAY 1ST 2018 6-8pm
CABOT HOUSE 117 Cabot Street, Beverly
C OM M U N I C AT I O N S , I N K M AMARKETING R K E T I N G IINSIGHT N S I G H T,• P R OV E NEXPERIENCE E XPERIENCE PROVEN
MEMBERSHIP BENEFITS
admit TWO
PREVIEW PARTY PASS
Cabot House
Individual Since 1891, $40 Beverly .Historic F ree access to research library has collected, preserved and . D iscountshistory. on program and events interpreted Beverly We . Th e Chronicle, twice yearly print magazine accomplish those goals our through:
MAY 1ST 2018 6-8pm
$50 Dual
CABOT HOUSE 117 Cabot Street, Beverly
. Preservation .and of our A ll interpretation the above benefits three historic .sites: Balch House, Hale F ree access for two members of a household Farm and the Cabot House $65 Family
HB_3Businesscards_CMYK_3.5x2_REV.pdf
1
6/1/17
. Acquisition and . A llconservation of objects the above benefits and documents related to Beverly history . F ree access to children’s programming . Research services $120forPatron students, teachers, . A llpublic scholars and the the above benefits nvitations to special events . Lectures, tours.. Iand community-wide
11:16 AM
C
M embership in North American Reciprocal events, including Beverly Homecoming and Trails and Sails Museums, with admission privileges at more than 400 art and history institutions
M
Y
CM
MY
CY
CMY
K
. Collaborative$250 Sponsor activities with local and regional institutions Beverly Main . A ll thelike above benefits Streets and the Essex National Heritage . T wo hours of professional research Area
3 Houses, 5 Centuries, 1000s of Stories
SUSAN GOGANIAN Director
[email protected] 117 Cabot Street Beverly, MA 01915 P 978-922-1186 x204
Name:
117 Cabot Street Beverly, MA 01915
Address: City, State, Zip: Email:
3 Houses, 5 Centuries, 1000s of Stories
Phone Number: This is a gift membership for: $30 Electronic
$40 Individual
$50 Dual
$120 Patron
$250 Sponsor
$500 Benefactor
In addition to my membership: I am interested in volunteer opportunities
Please send information about including Historic Beverly in my estate planning I would like to contribute $ Payment Method:
to the Fund for Historic Beverly
Check enclosed to Historic Beverly
Billing address (if different from above):
$500 Benefactor
. .
time ll theand above benefits History grows with A preservation needs increase as well. Please helpframed us continue P rofessionally reproduction these important programs becoming a from thebycollection member. Your support will make a significant difference. For more information about regular or corporate memberships, sponsorships or to contribute to the collection, please contact us at
[email protected] or 978-922-1186.
$65 Family
become a member today
. O ur monthly enewsletter . 2 0% discount on shop merchandise . T ours at Balch House, Hale Farm and the
join us
Support Historic Beverly, starting at just $30, and we’ll give you:
MEMBERSHIP APPLICATION
Mastercard
Exp. Date:
Card #: Authorized Signature:
Visa
117 Cabot St. Beverly, MA 01915 P 978-922-1186
[email protected]
HISTORIC BEVERLY Direct Mail Campaign (continued) > membership brochure > business card for the organization’s Executive Director > free exhibit pass • The mailing had a 22% response rate.
HistoricBeverly.net
Painting by Avis Thomas
MembershipBrochure_FTP_REV_5_30_2017.indd 1
TITLE OF ENTRY: HISTORIC BEVERLY MEMBERSHIP DRIVE ENTRY CATEGORY: PRINT MEDIA | ADVERTISING | 1. DIRECT MAIL PIECE CLIENT: HISTORIC BEVERLY TEAM: CARA HUTCHINS, STRATEGY/BRANDING/COPY ANNE LAMBERT, ART DIRECTION/DESIGN
5/30/17 6:11 PM
fold
fold
C OM M U N I C AT I O N S , I N K M AMARKETING R K E T I N G IINSIGHT N S I G H T,• P R OV E NEXPERIENCE E XPERIENCE PROVEN
Dear I just visited “From Farms to Gold : The History of Beverly Farms,” an exhibit at Historic Beverly’s Cabot House. From the farmers who worked the fields to the socialites who danced in the Gold Coast mansions, the exhibit is fun and interesting. You should check it out! Historic Beverly has been preserving and caring for Beverly’s past since 1891. We maintain 3 houses and 1000s of artifacts that represent more than 5 centuries of American history. www.HistoricBeverly.net
H
CBEV ISTORI
FROM
ERLY.N
ET
farms to gold
Corda Medium
Corda Regular & Corda Italic
HISTORIC BEVERLY Direct Mail Campaign (continued) • New/Renewed Membership incentive gifts included: > Customized postcard tins with exhibit postcards > Custom canvas tote • The mailing had a 22% response rate. TITLE OF ENTRY: HISTORIC BEVERLY MEMBERSHIP DRIVE ENTRY CATEGORY: PRINT MEDIA | ADVERTISING | 1. DIRECT MAIL PIECE CLIENT: HISTORIC BEVERLY TEAM: CARA HUTCHINS, STRATEGY/BRANDING/COPY ANNE LAMBERT, ART DIRECTION/DESIGN
outlined font
C OM M U N I C AT I O N S , I N K M AMARKETING R K E T I N G IINSIGHT N S I G H T,• P R OV E NEXPERIENCE E XPERIENCE PROVEN
