Marketing Coordinator, International College of Manitoba, Winnipeg, Manitoba Full time, ongoing Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. ICM, in partnership with University of Manitoba, offers university pathway programs to international students and is based on the University of Manitoba Campus in Winnipeg. ICM was established in 2008 and offers international students the opportunity to gain a globally recognised qualification. ICM is managed by Navitas Limited with colleges in Canada, The USA, Australia, Singapore, New Zealand, and the United Kingdom.
Position Purpose: As a Marketing Coordinator, you will be responsible for new student recruitment and the implementation of the marketing and recruitment plans for specific markets. You will have background in sales/marketing/customer service, strong multi-tasking abilities, good time management and excellent communication skills. You will be reporting to the Marketing Director at the International College of Manitoba (ICM) and working closely with the College Director / Principal, Marketing Team, and Admissions Team.
Key Responsibilities •
Carry out student recruitment activities in specific markets
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Develop and maintain good relationships with the ICM agent network
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Recommend the appointment of appropriate agents for ICM
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Coordinate with in country staff where appropriate
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Liaise with people in numerous international time zones
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Provide feedback and reports to the Marketing Director regarding market conditions, competition and other factors which may be relevant to the development of the ICM marketing strategy.
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Liaise with the Admissions team, particularly on student conversion, and assist Admissions when required
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Prepare statistical reports as required
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Implement strategies for conversion and retention of students from identified markets
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Support the e-Marketing, Customer Relationship Management and Communications strategy
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Implement advertising, social media, and promotions strategies
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Travel to markets identified as target countries
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Essential Skills, Knowledge and Experience •
Undergraduate degree and/or suitable sales/marketing/customer service experience
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Ability to work independently and meet deadlines
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Highly developed interpersonal, communication, presentation and negotiation skills
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Demonstrated experience in the use of technology to underpin marketing strategies and increase student numbers
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Demonstrated ability to work as part of a team to ensure that ICM targets are met
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Valid passport and ability to travel internationally for up to 16 weeks per year
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Legal right to work in Canada
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At least three years’ experience in a sales/marketing/customer service capacity
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Proficiency with MS Office products (Word, Excel, Outlook, and Powerpoint).
Desirable Skills •
Second Language
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Experience in post-secondary education marketing
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Experience using Salesforce.com
What We Offer Navitas is an Equal Opportunity Employer. We offer a competitive compensation and benefits package, and are a values-driven employer. Please send your cover letter, resume, and 3 references as one file to
[email protected]. Please ensure that this document is saved using the naming convention of your last name, then first name (Smith, Joe_Resume). Applications will be accepted until July 29, 2016. Successful applicants will be subject to relevant pre-employment checks, and a Criminal Background Check.
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