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Philadelphia & The Countryside 2011 Visitor Report Final Report May 2012
State Origin Of Trip
Base: Overnight Person-Trips to Philadelphia & The Countryside
Pennsylvania
29
New Jersey
11
New York
11
Maryland
6
Florida
5
Virginia
4
California
3
Delaware
3
Ohio
3
Georgia
3
0
10
20
30
40
Percent 2
DMA Origin Of Trip
Base: Overnight Person-Trips to Philadelphia & The Countryside
Philadelphia, PA
20
New York, NY
17
Washington, DC
6
Harrisburg-Lncstr-Leb-York, PA
4
Pittsburgh, PA
4
Wilkes Barre-Scranton, PA
4
Baltimore, MD
3
Boston, MA
3
Atlanta, GA
2
0
5
10
15
20
Percent 3
Region of Residence Base: Total Person-Trips to Philadelphia & The Countryside
Middle Atlantic
79
51
South Atlantic
17
26
New England
2
East North Central
<1
Pacific
<1
Mountain
<1
West South Central
<1
East South Central
<1
West North Central
<1
5 6 4
4 2 1 1
0
20
40
60
80
100
Percent
Day
Overnight
4
Gender Base: Total Person-Trips to Philadelphia & The Countryside
49
Male 49
51
Female 51
0
20
40
60
80
Percent
Day
Overnight 5
Age Base: Total Person-Trips to Philadelphia & The Countryside
Average Day = 44.5
Average ON = 44.4
13
18-24 years
13 40
25-44 years
40 35
45-64 years
32 13
65+ years
14
0
10
20
30
40
50
Percent
Day
Overnight 6
Household Size Base: Total Person-Trips to Philadelphia & The Countryside
Average Day = 2.9 members
Average ON = 2.9 members
11
1 member
15 37
2 members
37 22
3 members
15 20
4 members
21 10
5+ members
12
0
10
20
30
40
Percent
Day
Overnight 7
Household Income Base: Total Person-Trips to Philadelphia & The Countryside
11
$150K+
14 22
$100K-$149.9K
24 18
$75K-99.9k
14 17
$50K-$74.9K
19 24
$25K-$49.9K
17 8
Less than $25K
11
0
10
20
30
40
Percent
Day
Overnight 8
Marital Status Base: Total Person-Trips to Philadelphia & The Countryside
66
Married/With partner 59
26
Never married 30
8
Divorced/Widowed/ Separated
11
0
20
40
60
80
Percent
Day
Overnight 9
Children in Household Base: Total Person-Trips to Philadelphia & The Countryside
65
No Children Under 18
65
16
Any child between 13-17 12
15
Any child between 6-12
15
17
Any child under 6
19
0
20
40
60
80
Percent
Day
Overnight
10
Education Base: Total Person-Trips to Philadelphia & The Countryside
23
Post-graduate
26 42
College graduate
41 20
Some college
20 14
High school or less
12
0
20
40
60
Percent
Day
Overnight 11
Employment Base: Total Person-Trips to Philadelphia & The Countryside
55
Full-time/Self-employed
55
7
Part-time
11
38
Not employed/Retired/ Other
34
0
20
40
60
Percent
Day
Overnight 12
Race Base: Total Person-Trips to Philadelphia & The Countryside
87
White 82
7
African-American 9
6
Other 9
0
20
40
60
80
100
Percent
Day
Overnight 13
Hispanic Background Base: Total Person-Trips to Philadelphia & The Countryside
98
No 96
2
Yes 4
0
20
40
60
80
100
Percent
Day
Overnight 14
Overnight Visitors to Philadelphia & Countryside by Region Mountain 3.6%
West North Central 0.9%
East North Central 5.6%
Middle Atlantic 51.3%
New England 5.3%
Pacific/West Coast 3.7% South Atlantic 26.5% West South Central 1.6%
East South Central 1.5%
15
Total Nights Away on Trip Base: Overnight Person-Trips
Average Philadelphia & The Countryside = 3.3 Nights
Average US Norm = 3.6 Nights
32
1 night
26 28 27
2 nights 22
3-4 nights
24
5-6 nights
7
7-13 nights
7
10
10 3 3
14+ nights 0
10
20
30
40
Percent
Philadelphia & The Countryside
US Norm
16
Number of Nights Spent in Philadelphia & The Countryside Base: Overnight Person-Trips with 1+ Nights Spent In Philadelphia & The Countryside
Average Nights Spent in Philadelphia & The Countryside = 2.6
1 night
41
2 nights
28
3-4 nights
20
5-6 nights
6
7 + nights
5
0
10
20
30
40
50
Percent 17
Size of Travel Party – Overnight Trips Base: Overnight Person-Trips
Philadelphia & The Countryside
2.1
US Norm
0.4
2.3
0
Total = 2.5
0.6
1
2
19% of overnight trips to Philadelphia & The Countryside included at least 1 child
Total = 2.9
3
4
Average No. of People
Adults
Children 18
Size of Travel Party – Day Trips Base: Day Person-Trips
Philadelphia & The Countryside
2.3
US Norm
2.2
0
0.6
Total = 2.9
Total = 2.8
0.6
1
2
26% of day trips to Philadelphia & The Countryside included at least 1 child
3
4
Average No. of People
Adults
Children 19
Transportation Used
Base: Overnight Person-Trips to Philadelphia & The Countryside
Own car/truck
68
Plane
17
Rental car
13
Train
8
Taxi Cab
6
Bus
5
Other
2
0
10
20
30
40
50
60
70
Percent
20
