Preparing Your Entries

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D&AD Awards 2015 Preparing Your Entries Juries pages 1-27 Art Direction

Magazine & Newspaper Design

18

Branded Film Content & Entertainment 2

Mobile Marketing

19

Book Design

3

Music Videos

20

Branding

4

Outdoor Advertising

21

Crafts for Advertising 4

Packaging Design

21

Crafts for Design 6

Product Design

22

Digital Design

8

Press Advertising

22

Digital Marketing

9

Radio Advertising

22

Direct

11

Spatial Design

23

Film Advertising

14

White Pencil - Creativity for Good 24

1

Film Advertising Crafts 15

Writing for Advertising

24

Graphic Design

16

Writing for Design

26

Integrated & Innovative Media

18

File specs, formats & examples pages 28 - 33 Use this section to get more information on file specifications, submission formats advice, and examples of digital and physical winning work.

Supporting information page 31 Cover image In addition to the material requested in this guide, upload a single JPEG image for each entry submitted. As long as you can see a green dot after uploading - your image has been received ok! The image itself might sometimes only appear after a day or two due to the high amount of uploads.

Deadline to get a 10% discount Friday 29 October 2014 Entry deadline Wednesday 18 February 2015 Deadline to deliver entry packages Wednesday 25 February 2015

Art Direction Category

Type of Work

1001 Art Direction for Poster Advertising

Poster Advertising

Enhanced Posters

1002 Art Direction for Press Advertising

Single Post work mounted on 1 A2 Board

Campaign

Supporting Information

Post work mounted on 1 A2 Board per execution

Provide the judges with information about:

(2-10 parts)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

or

or

Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

Press Advertising

– Brief (400*) – Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable) – Brief (400*)

Post work mounted on 1 A2 Board

Post work mounted on 1 A2 Board per execution (2-10 parts)

– Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Inserts & Wraps

– Brief (400*) Post original work

Post original work (2-10 parts)

– Location & Distribution (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

1003 Art Direction for Digital Marketing

Digital Adverts

Input a URL linking to the original execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

1004 Art Direction for Mobile Marketing

Websites

Input a URL linking to the original execution

Digital Tools & Utilities

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Input a URL of a holding page. The holding page should include links to the original executions or If the work is no longer live, upload step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV – Brief (400*) – Navigational Instructions (400*) N/A

– Navigation Translation (if applicable)

Games

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Social Media

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input URL links to the digital executions

N/A

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution

Upload a Walkthrough Film (max. 2 mins) as MPEG or MOV and input a URL linking to the mobile executions

Mobile Adverts

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Page 1

– Solution & Cultural Context (400*)

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Navigational Instructions (400*) – Navigation Translation (if applicable)

* character limit

Art Direction (continued) Category

Type of Work

Single

Campaign

1004 Art Direction for Mobile Marketing

Mobile Apps

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app

– Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*)

or

– Voucher Code (40*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Mobile Web

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution

Supporting Information

– Navigation Translation (if applicable) N/A – Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*)

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Navigation Translation (if applicable)

Branded Film Content & Entertainment Category 1101 Branded Film Content & Entertainment Online

Type of Work

1103 Branded Film Content & Entertainment - Film

Series/Campaign (2-10 parts)

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution

or

Short Form

Long Form

1102 Branded Film Content & Entertainment Documentary

Single

N/A

Input a URL linking to the original execution

or For each part of the campaign, input a URL linking to the original execution

For long form content (over 4 mins): Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

For work over 4 minutes upload a 3-minute edit of each part of the campaign and post the original execution(s) on a Data Disk, both as an MPEG or MOV

Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Upload a 3-minute edit of the work and post the original executions on a Data Disk, both as an MPEGs or MOVs

Short Form Upload 1 MPEG or MOV of the original execution or Input a URL linking to the original execution

Page 2

Supporting Information

Provide the judges with information about: – Brief (400*) – Site/Station(40*) – Solution & Cultural Context (400*) – Translation (if applicable)

For each campaign part, upload 1 MPEG or MOV of the original execution or For each part of the campaign, input a URL linking to the original execution

* character limit

Branded Film Content & Entertainment (continued) Category

Type of Work

1103 Branded Film Content & Entertainment - Film

Long Form

1104 Tactical Branded Film Content & Entertainment

Online - Short Form

Single

Series/Campaign (2-10 parts)

For long form content (over 4 mins): Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Supporting Information

For work over 4 minutes upload a 3-minute edit of each part of the campaign and post the original execution(s) on a Data Disk, both as an MPEG or MOV

Upload 1 MPEG or MOV of the original execution or Input a URL linking to the original execution

Online - Long Form

Documentary

Film - Short Form

For long form content (over 4 mins): Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Provide the judges with information about: – Brief (400*) – Site/Station(40*) – Solution & Cultural Context (400*) N/A

– Translation (if applicable)

Series (2-30 parts)

Supporting Information

Upload 1 MPEG or MOV of the original execution or Input a URL linking to the original execution

Film - Long Form

For long form content (over 4 mins): Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Type of Work

Single

Book Design Category 1201 Entire Books

1202 Book Front Covers

Provide the judges with information about: – Brief (400*)

N/A

Post 1 copy of the printed publication

Post 1 copy of each printed publication in the series

– Availability (100*) – Print run (40*) – Solution & Cultural Context (400*) – Book Translation (if applicable)

1203 E-books

Entire Book

Book Front Covers

– Brief (400*)

Input a URL link to download or view the digital publication

For each part in the series, input a URL link to download or view the digital publication

– Solution & Cultural Context (400*) – Availability (100*) – Platform (40*) – Voucher Code (40*) – Navigation Translation (if applicable)

Page 3

* character limit

Branding Category

Type of Work

Single

1301 Branding Schemes/ Small Organisation 1302 Branding Schemes/ Medium Organisation

N/A

1303 Branding Schemes/ Large Organisation 1304 Brand Expression in Print

Post 1-6 A2 Presentation Boards

Provide the judges with information about:

or

– Brand History (400*)

Post 1-6 A2 Presentation Boards with additional physical and/or digital executions

– Brief (400*)

– Translation (if applicable)

– Brand History (400*)

N/A

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Solution & Cultural Context (400*)

or

– Translation (if applicable)

Post 1-4 A2 Presentation Boards Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution

– Brand History (400*) – Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

(2-10 parts)

Idents

Upload 1 MPEG or MOV of the original execution(s)

Moving Image

Upload 1 MPEG or MOV of the original execution(s)

– Brief (400*)

or

– Solution & Cultural Context (400*)

– Brand History (400*)

For work over 4 minutes upload a 3-minute edit of the work and post the original execution(s) on a Data Disk, both as an MPEG or MOV

1309 Digital Brand Expression

– Solution & Cultural Context (400*)

– Brief (400*)

1307 Channel Branding & Identity 1308 Brand Expression in Moving Image

Supporting Information

Post original work

1305 Brand Experience & Environments 1306 Multi Platform TV & Programme Branding

Campaign

– Translation (if applicable)

– Brand History (400*)

N/A

Input a URL linking to the original execution

– Brief (400*)

or

– Solution & Cultural Context (400*)

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

– Navigation Translation (if applicable)

Crafts for Advertising Category

Type of Work

Single

Campaign

Supporting Information

1401 Illustration for Advertising

Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Provide the judges with information about:

or

or

Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

Poster Advertising Press Advertising

Post work mounted on 1 A2 board

Page 4

Post work mounted on 1 A2 board per execution (2-10 parts)

– Brief (400*) – Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

* character limit

Crafts for Advertising (continued) Category

Type of Work

1401 Illustration for Advertising

Inserts & Wraps

Single

Campaign

Supporting Information – Brief (400*)

Post original work

Post original work (2-10 parts)

– Location & Distribution (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

1402 Photography for Advertising 1403 Typography for Advertising

Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

or

or

Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

Poster Advertising Press Advertising

– Brief (400*) – Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable) – Brief (400*)

Post work mounted on 1 A2 board

Post work mounted on 1 A2 board per execution (2-10 parts)

– Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Inserts & Wraps

– Brief (400*) Post original work

Post original work (2-10 parts)

– Location & Distribution (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

On Screen

Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

1404 Animation & Illustration for Digital Marketing

Digital Adverts

Input a URL linking to the original execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

1405 Sound Design & Use of Music for Digital Marketing Digital Tools & Utilities Games

Input a URL of a holding page. The holding page should include the original executions

– Solution & Cultural Context (400*)

or

– Platform (400*)

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

– Viewing Instructions (400*)

Input a URL of a holding page. The holding page should include the original executions or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Navigation Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) – Navigational Instructions (400*) – Navigation Translation (if applicable)

N/A Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Social Media Websites

– Brief (400*)

Input a URL linking to the original execution

Page 5

N/A

– Brief (400*) – Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

* character limit

Crafts for Advertising (continued) Category

Type of Work

Single

Campaign

1406 Animation & Illustration for Mobile Marketing

Mobile Adverts

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution

Upload a Walkthrough Film (max. 2 mins) as MPEG or MOV and input a URL linking to the mobile executions

1407 Sound Design & Use of Music for Mobile Marketing

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Mobile Apps

Mobile Web

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Supporting Information – Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Navigational Instructions (400*) – Navigation Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) N/A

– Mobile Operating System (40*) – Voucher Code (40*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Navigation Translation (if applicable)

Crafts for Design Category

Type of Work

1501 Illustration for Design

Entire Books

Single

Campaign

Provide the judges with information about:

Book Front Covers

– Brief (400*) Post 1 copy of each printed publication in the series

1502 Photography for Design 1503 Typography for Design

(2-30 parts)

Entire Magazines

Supporting Information

– Availability (100*) – Print Run (40*) – Solution & Cultural Context (400*) – Book Translation (if applicable)

Post 1 copy of the printed publication

Entire Newspapers Magazine & Newspaper Front Covers

Post 1 copy of each printed publication in the series (2-12 parts)

Magazine & Newspaper Supplements Magazine & Newspaper Sections

– Brief (400*) – Audience & Distribution (250*) – Solution & Cultural Context (400*)

Post 1 copy of the printed publication clearly marking which pages judges should view

Post 1 copy of each printed publication, clearly marking which pages judges should view

– Translation (if applicable)

(2-12 parts)

E-books

– Brief (400*)

Input a URL link to download or view the digital publication

For each part in the series, input a URL link to download or view the digital publication

– Solution & Cultural Context (400*) – Availability (100*) – Platform (40*) – Voucher Code (40*) – Navigation Translation (if applicable)

Page 6

* character limit

Crafts for Design (continued) Category

Type of Work

1501 Illustration for Design

Digital Magazines & Newspapers

Campaign

Supporting Information – Brief (400*)

Input a URL link to download or view the digital publication

1502 Photography for Design 1503 Typography for Design

Single

For each part in the series, input a URL link to download or view the digital publication

– Audience & Distribution (250*) – Solution & Cultural Context (400*) – Voucher Code (40*) – Navigation Translation (if applicable)

Integrated Graphics

Post original work unmounted or

N/A

Post original work unmounted and upload digital supporting material

Print with Digital

– Brief (400*) – Solution & Cultural Context (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable) – Brief (400*)

Post the original work and input a URL linking to the digital execution

Post the original work and input URL links to the digital executions

– Audience & Distribution (250*) – Solution & Cultural Context (400*) – Voucher Code (40*) – Navigation Translation (if applicable)

Packaging Design

– Brief (400*) Post original packaging

Post original packaging (2-20 parts)

– Production Run (40*) – Solution & Cultural Context (400*) – Translation (if applicable)

Printed Materials & Graphic Communications

Post original work

Poster Design Post work mounted on 1 Board (any size)

Post original work (2-10 Parts) Post work mounted on 1 Board (any size) per execution

– Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

(2-10 parts)

Point of Sale

– Brief (400*) – Solution & Cultural Context (400*) – Point of Sale Location (400*)

Post 1-4 A2 Presentation Boards

– Translation (if applicable)

Wayfinding & Environmental Graphics

– Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

On Screen (only 1502 & 1503)

Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

1504 Typefaces

N/A

– Brief (400*) – Solution & Cultural Context (400*) – Platform (40*) – Viewing Instructions (400*) – Navigation Translation (if applicable) – Brief (400*)

N/A

Post 1-4 A2 Presentation Boards

– Solution & Cultural Context (400*) – Translation (if applicable)

Page 7

* character limit

Crafts for Design (continued) Category

Type of Work

Single

1505 Animation & Illustration for Websites & Digital Design

Apps

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app

1506 Sound Design & Use of Music for Websites & Digital Design

Campaign

– Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*)

or

– Voucher Code (40*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Digital Design

Input a URL linking to the original execution

– Navigation Translation (if applicable) N/A

or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Websites

Input a URL linking to the original execution

Type of Work

Single

Supporting Information

– Brief (400*) – Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

Digital Design Category

Supporting Information

1601 Websites

Provide the judges with information about: – Brief (400*) Input a URL linking to the original execution

– Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

1602 Apps

– Brief (400*) Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or

N/A 1603 Digital Design

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Solution & Cultural Context (400*) – Mobile Operating System (40*) – Voucher Code (40*) – Navigation Translation (if applicable) – Brief (400*)

Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

1604 Digital Installations

– Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable) – Brief (400*) – Location & Scale (400*)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Solution & Unique Features (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

Page 8

* character limit

Digital Design (continued) Category

Type of Work

1605 Connected Products

Single

Supporting Information – Brief (400*)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

N/A

– Product Description (100*)

or

– Solution & Unique Features (400*)

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

– Navigational Instructions (400*) – Campaign Translation (if applicable)

1606 UX, Interface & Navigation for Websites & Digital Design

Apps

– Brief (400*) Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or

Digital Design

– Voucher Code (40*)

Input a URL linking to the original execution

– Brief (400*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Websites

N/A

– Mobile Operating System (40*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

or

1607 Technological Innovation

– Solution & Cultural Context (400*)

– Navigation Translation (if applicable)

– Solution & Cultural Context (400*) – Viewing Instructions (400*)

Input a URL linking to the original execution

– Navigation Translation (if applicable)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution & Unique Features (400*)

or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

N/A

Single

Campaign

– Viewing Instructions (400*) – Campaign Translation (if applicable)

Digital Marketing Category

Type of Work

1701 Integrated Digital Campaigns

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or

N/A

Upload a Presentation Film (max. 2 mins) as an MPEG or MOV and input a URL linking to the digital executions

1702 Websites

Supporting Information Provide the judges with information about: – Brief (400*) – Solution & Cultural Context (400*) – Platform (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable) – Brief (400*)

N/A

Input a URL linking to the original execution

– Solution & Cultural Context (400*) N/A

– Viewing Instructions (400*) – Navigation Translation (if applicable)

Page 9

* character limit

Digital Marketing (continued) Category

Type of Work

1703 Digital Adverts

Single

Campaign

Supporting Information

Input a URL linking to the original execution

Input a URL of a holding page. The holding page should include the original executions

– Brief (400*)

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

1704 Digital Tools & Utilities 1705 Games

If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

N/A

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

1707 Innovative Use of Technology

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

or

or

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Digital Adverts

Input a URL linking to the original execution

– Brief (400*)

– Viewing Instructions (400*) – Navigation Translation (if applicable)

– Brief (400*) – Solution & Unique Features (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable)

– Solution & Cultural Context (400*)

If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Navigational Instructions (400*) – Navigation Translation (if applicable)

Upload 1 MPEG or MOV of the original execution or

– Brief (400*)

Input a URL linking to the original execution N/A

or For long form content (over 4 mins): Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Games Social Media

– Navigation Translation (if applicable)

– Brief (400*)

or

Short Form Branded Film Content & Entertainment

– Navigational Instructions (400*)

– Solution & Cultural Context (400*)

N/A

1706 Use of Social Media

1708 Tactical Digital Marketing

or

– Solution & Cultural Context (400*)

– Solution & Cultural Context (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable)

– Brief (400*) Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Page 10

– Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

* character limit

Direct Category

Type of Work

Single

Campaign

1801 Direct Integrated Campaigns

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

N/A

1802 Direct Response/ Digital Digital Adverts

Games

Digital Tools & Utilities

or N/A

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Input a URL linking to the original execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Social Media Websites 1803 Direct Response/ Radio Advertising

1804 Direct Response/ Film Advertising

Input a URL of a holding page. The holding page should include the original executions or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Supporting Information Provide the judges with information about: – Brief (400*) – Solution & Cultural Context (400*) – Results (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) – Navigational Instructions (400*)

– Brief (400*) – Solution & Cultural Context (400*)

N/A

– Viewing Instructions (400*)

Input a URL linking to the original execution – Brief (400*) Upload 1 MP3 or WAV of the original execution

N/A

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MP3 or WAV of the original execution

– Solution & Cultural Context (400*)

(2-10 parts)

– Script Translation (if applicable)

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

1805 Direct Response/ Ambient

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Results (400*)

– Brief (400*) – Solution & Cultural Context (400*) – Results (400*)

N/A

– Translation (if applicable)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*)

or

or

Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

or Post 1-2 A2 Presentation Boards

1806 Direct Response/ Press & Poster

Direct Enhanced Posters

Page 11

– Solution & Cultural Context (400*) – Results (400*) – Translation (if applicable)

* character limit

Direct (continued) Category

Type of Work

1806 Direct Response/ Press & Poster

Direct Poster Advertising Direct Press Advertising Direct Inserts & Wraps

1807 Direct Mail

Single Post work mounted on 1 A2 board

Campaign

Supporting Information

Post work mounted on 1 A2 board per execution

– Brief (400*)

(2-10 parts)

– Solution & Cultural Context (400*) – Results (400*)

Post original work

Post original work

– Translation (if applicable)

(2-10 parts)

Very Low Volume (1-500 pieces) Low Volume (50110,000 pieces) Medium Volume (10,001-100,000 pieces)

– Brief (400*) Post original work

Post original work (2-10 parts)

– Solution & Cultural Context (400*) – Results (400*) – Translation (if applicable)

High Volume (over 100,000 pieces) 1808 Art Direction for Direct

Direct Digital

Input a URL linking to the original execution or

Direct Enhanced Posters

Direct Poster Advertising Direct Press Advertising Direct Inserts & Wraps

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

or

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

or

or

Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

Post work mounted on 1 A2 board

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input URL links to the digital executions

Post work mounted on 1 A2 board per execution (2-10 parts)

– Brief (400*) – Solution & Cultural Context (400*) – Results (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) – Results (400*)

Post original work

Direct Mail Direct Film Advertising

Input a URL of a holding page. The holding page should include the original executions

Upload 1 MPEG or MOV of the original execution

Post original work

– Translation (if applicable)

(2-10 parts) For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

1809 Writing for Direct

Direct Digital

Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Page 12

Input a URL of a holding page. The holding page should include the original executions

– Brief (400*) – Solution & Cultural Context (400*)

or

– Results (400*)

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

– Viewing Instructions (400*) – Navigation Translation (if applicable)

* character limit

Direct (continued) Category

Type of Work

Single

Campaign

1809 Writing for Direct

Direct Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

or Post 1-2 A2 Presentation Boards

Post 1-6 A2 Presentation Boards

Direct Poster Advertising Direct Press Advertising Direct Insert & Wraps

Post work mounted on 1 A2 board

Post original work

Direct Mail

or

Post work mounted on 1 A2 board per execution (2-10 parts)

– Brief (400*) – Solution & Cultural Context (400*) – Results (400*) – Translation (if applicable)

Post original work (2-10 parts)

Direct Radio

– Brief (400*) Upload 1 MP3 or WAV of the original execution

Direct Film Advetising

Supporting Information

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MP3 or WAV of the original execution

– Solution & Cultural Context (400*)

(2-10 parts)

– Script Translation (if applicable)

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

Page 13

– Results (400*)

– Brief (400*) – Solution & Cultural Context (400*) – Results (400*) – Translation (if applicable)

* character limit

Film Advertising Category

Type of work

1901 TV Commercials

TV Commercials 1-20 seconds

Single

Campaign (2-10 parts)

Upload 1 MPEG or MOV of the original execution

N/A

Supporting Information

TV Commercials 21-40 seconds TV Commercials 41-60 seconds TV Commercials 61-120 seconds TV Commercials 121-240 seconds 1902 Cinema Commercials

Cinema Commercials 1-20 seconds Cinema Commercials 21-40 seconds Cinema Commercials 41-60 seconds Cinema Commercials 61-120 seconds

Provide the judges with information about:

Cinema Commercials 121-240 seconds

– Audience (100*) – Solution & Cultural Context (400*) – Translation (if applicable)

1903 TV Commercial Campaigns N/A

1904 Cinema Commercial Campaigns 1905 TV Programme Promotions

N/A

1906 Film Sponsorship Credits 1907 Tactical Film Advertising

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

TV & Cinema Commercials

Upload 1 MPEG or MOV of the original execution

Film Sponsorship Credits

N/A

TV Programme Promotions Other Screens

Page 14

* character limit

Film Advertising (continued) Category

Type of work

1908 Other Screens

Single

Campaign (2-10 parts)

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution

or

N/A

For work over 4 minutes upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

or For work over 4 minutes upload a 3-minute edit of each part of the campaign and post the original execution(s) on a Data Disk, both as an MPEG or MOV

Supporting Information

Provide the judges with information about: – Audience (100*) – Solution & Cultural Context (400*) – Translation (if applicable)

Film Advertising Crafts Category

Type of Work

2001 Animation for Film Advertising

TV & Cinema Commercials

2002 Cinematography for Film Advertising 2003 Direction for Film Advertising 2004 Editing for Film Advertising 2005 Production Design for Film Advertising 2006 Sound Design for Film Advertising 2007 Special Effects for Film Advertising 2008 Use of Music for Film Advertising

TV Programme Promotions

Campaign

Supporting Information

Provide the judges with information about:

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

Film Sponsorship Credits

– Solution & Cultural Context (400*) – Audience (100*) – Translation (if applicable)

– Solution & Cultural Context (400*) – Translation (if applicable)

Short Form Branded Film Content & Entertainment

Upload 1 MPEG or MOV of the original execution or Input a URL linking to the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution

– Solution & Cultural Context (400*)

or

– Site (40*)

For each part of the campaign, input a URL linking to the original execution

– Navigational Instructions (400*) – Campaign Translation (if applicable)

(2-10 parts)

Long Form Branded Film Content & Entertainment

Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Other Screens Upload 1 MPEG or MOV of the original execution or For work over 4 minutes upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

2010 Casting for Film Advertising

2009 TV & Cinema Title Sequences

Single

Cinema Title Sequences TV Title Sequences

Upload a 3-minute edit of the work and post the original executions on a Data Disk, both as an MPEGs or MOVs

– Solution & Cultural Context (400*) – Translation (if applicable)

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts) or For work over 4 minutes upload a 3-minute edit of each part of the campaign and post the original execution(s) on a Data Disk, both as an MPEG or MOV

– Audience (100*) – Solution & Cultural Context (400*)

– Brief (400*) Upload 1 MPEG or MOV of the original execution

N/A

– Solution & Cultural Context (400*) – Translation (if applicable)

Page 15

* character limit

Graphic Design Category

Type of Work

Single

Campaign

2101 Integrated Graphics

Post original work unmounted or

N/A

Post original work unmounted and upload digital supporting material

N/A 2102 Moving Image (Graphic Design)

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

2103 Digital & Mobile

Websites

Supporting Information Provide the judges with information about: – Brief (400*) – Solution & Cultural Context (400*) – Navigational Instructions (400*) – Campaign Translation (if applicable) – Brief (400*) – Solution & Cultural Context (400*) – Platform (40*) – Translation (if applicable) – Brief (400*) – Solution & Cultural Context (400*)

Input a URL linking to the original execution

– Viewing Instructions (400*) – Navigation Translation (if applicable)

Mobile Websites

Apps

Digital Design

2104 Catalogues & Brochures

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution & Cultural Context (400*) – Operating System (40*) – Navigation Translation (if applicable) N/A

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution & Cultural Context (400*) – Viewing Instructions (400*) – Voucher Code (40*) – Navigation Translation (if applicable)

Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

– Brief (400*) – Solution & Cultural Context (400*) – Viewing Instructions (400*) – Navigation Translation (if applicable) – Brief (400*)

N/A

Post original work

Post original work (2-10 parts)

– Solution & Cultural Context (400*) – Translation (if applicable)

Page 16

* character limit

Graphic Design (continued) Category

Type of Work

2105 Annual Reports

Printed

2106 Calendars

Single

Campaign

Supporting Information – Brief (400*) – Solution & Cultural Context (400*)

Post original work

– Translation (if applicable)

Digital Print with Digital

Input a URL linking to the original execution

N/A

– Brief (400*) – Solution & Cultural Context (400*) – Viewing Instructions (400*)

Post the original work and input a URL linking to the digital execution

– Navigation Translation (if applicable)

2107 Leaflets 2108 Direct Mail (Graphic Design)

2110 CD, DVD & Record Sleeves

N/A

2111 Stamps

Post original work

2112 Stationery

– Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

2113 Applied Print Graphics

Post original work

2114 Posters (Graphic Design) 2115 Logos

Post original work (2-10 parts)

Post original work

2109 Greeting Cards & Invitations

Post work mounted on 1 Board (any size)

Post original work (2-10 parts) Post work mounted on 1 Board (any size) per execution (2-10 parts)

In-motion Logo

Upload 1 MPEG or MOV of the original execution

Static Logo

Post 1-2 A2 Presentation Boards

Static and In-motion Logo

Post 1-2 Presentation Boards and upload an MPEG or MOV of the original execution

2116 Point of Sale (Graphic Design)

N/A

N/A

Post 1-4 A2 Presentation Boards

2117 Wayfinding & Environmental Graphics

– Brief (400*) – Solution & Cultural Context (400*) – Point of Sale Location (400*) – Translation (if applicable) – Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Page 17

* character limit

Integrated & Innovative Media Category

Campaign

Supporting Information

2201 Integrated 2202 Earned Media Campaigns

Provide the judges with information about: – Brief (400*) Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

– Solution & Cultural Context (400*) – Results (400*)

2203 Innovative Media

– Translation (if applicable)

Magazine & Newspaper Design Category

Type of Work

2301 Entire Magazines

Consumer Magazine

Single

Campaign (2-12 parts)

Post 1 copy of the printed publication

Post 1 copy of each printed publication in the series

Supporting Information

Independent Magazine 2302 Entire Newspapers 2303 Magazine & Newspaper Front Covers

Consumer Magazine Front Covers Independent Magazine Front Covers

Provide the judges with information about:

Newspaper Front Covers 2304 Magazine & Newspaper Sections

Consumer Magazine Sections Independent Magazine Sections

– Brief (400*) – Audience & Distribution (250*) Post 1 copy of the printed publication clearly marking which pages judges should view

Post 1 copy of each printed publication, clearly marking which pages judges should view

Post 1 copy of the printed publication

Post 1 copy of each printed publication in the series

Input a URL link to download or view the digital publication

For each part in the series, input a URL link to download or view the digital publication

– Solution & Cultural Context (400*) – Translation (if applicable)

Newspaper Sections 2305 Magazine & Newspaper Supplements

Consumer Magazine Supplements Independent Magazine Supplements Newspaper Supplements

2306 Digital Magazines & Newspapers

Digital Magazines

2307 Print with Digital

Magazines with Digital

Digital Newspapers

Newspapers with Digital

– Brief (400*) – Audience & Distribution (250*) – Solution & Cultural Context (400*)

Post the original work and input a URL linking to the digital execution

Page 18

Post the original work and input URL links to the digital executions

– Voucher Code (40*) – Navigation Translation (if applicable)

* character limit

Mobile Marketing Category

Type of Work

Single

Campaign

2401 Integrated Mobile Campaigns

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or N/A

2402 Mobile Adverts

2403 Mobile Apps

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

N/A

2404 Mobile Responsive Design

2405 Mobile Interaction & Experience

Supporting Information

2406 UX, Interface & Navigation for Mobile Marketing

Mobile Websites

or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Mobile Adverts

Upload a Walkthrough Film (max. 2 mins) as MPEG or MOV and input a URL linking to the mobile executions

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Page 19

Provide the judges with information about: – Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Navigational Instructions (400*) – Campaign Translation (if applicable for 2401) – Navigation Translation (if applicable for 2402)

– Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Voucher Code (40*) – Navigation Translation (if applicable) N/A – Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Navigation Translation (if applicable)

Upload a Walkthrough Film (max. 2 mins) as MPEG or MOV and input a URL linking to the mobile executions or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution & Cultural Context (400*) – Mobile Operating System (40*) – Navigational Instructions (400*) – Navigation Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) N/A

– Mobile Operating System (40*) – Navigation Translation (if applicable)

* character limit

Mobile Marketing (continued) Category

Type of Work

Single

2405 Mobile Interaction & Experience

Mobile Apps

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or If the work is no longer live upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

2406 UX, Interface & Navigation for Mobile Marketing 2407 Innovative Use of Mobile Technology

Augmented Mobile Experience Location Technology Networked Mobile Technology

Campaign

Supporting Information – Brief (400*) – Solution & Cultural Context (400*)

N/A

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Mobile Operating System (40*) – Voucher Code (40*) – Navigation Translation (if applicable)

– Brief (400*) – Solution & Unique Features (400*) – Mobile Operating System (40*) – Campaign Translation (if applicable)

Other

Music Videos Category

Type of Work

2501 Music Videos

Interactive

Single

Supporting Information

Provide the judges with information about:

2502 Animation for Music Videos

Upload 1 MPEG or MOV of the original execution or Input a URL linking to the original execution

2503 Cinematography for Music Videos 2504 Editing for Music Videos

– Solution & Cultural Context (400*) – Navigational Instructions (400*) – Translation (if applicable)

Non-Interactive

2505 Special Effects for Music Videos 2506 Direction for Music Videos

– Brief (400*)

– Brief (400*) Upload 1 MPEG or MOV of the original execution

– Solution & Cultural Context (400*) – Translation (if applicable)

2507 Production Design for Music Videos

Page 20

* character limit

Outdoor Advertising Category

Type of Work

2601 Ambient

2602 Poster Advertising/ Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-2 A2 Presentation Boards

Supporting Information

– Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

N/A – Brief (400*) – Scale & Location (400*) Post work mounted on 1 A2 board

2604 Poster Advertising/ Free Format

2606 Poster Advertising Campaigns

Campaign

Provide the judges with information about:

2603 Poster Advertising/ Existing Sites

2605 Tactical Outdoor Advertising

Single

Ambient

Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-2 A2 Presentation Boards

Free Format/ Existing Sites

Post work mounted on 1 A2 board

Enhanced Posters

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-2 A2 Presentation Boards

Free Format/ Existing Sites

N/A

– Solution & Cultural Context (400*) – Translation (if applicable)

– Brief (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-6 A2 Presentation Boards (2-10 parts)

N/A

Post work mounted on 1 A2 board per execution (2-10 parts)

Single

Range (2-20 parts)

– Brief (400*) – Scale & Location (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Packaging Design Category

Type of Work

Supporting Information

2701 Packaging Design Provide the judges with information about:

2702 Structural Design

– Brief (400*)

2703 Innovative Packaging Design

N/A

Post original packaging

– Production run (40*) – Solution & Cultural Context (400*) – Translation (if applicable)

2704 Sustainable Packaging Design

Page 21

* character limit

Product Design Category

Single

Supporting Information

2801 Consumer Product Design 2802 Furniture Design

Provide the judges with information about:

2803 Industrial Product Design 2804 Interactive Design for Products

– Product Description (400*) Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Upload 1-5 images as JPEGs

– Product Interaction (400*) (for 2804) – Unique Features (400*) – Benefits (400*) – Cost per Unit to Produce (40*)

2805 Innovative Product Design

– Retail Price (40*) – Translation (if applicable)

2806 Sustainable Product Design

Press Advertising Category

Type of Work

2901 Press Advertising

N/A

2902 Tactical Press Advertising

Press Advertising Inserts & Wraps

2903 Press Advertising Campaigns 2904 Inserts & Wraps for Press Advertising

Single

Campaign (2-10 parts)

Post work mounted on 1 A2 board

N/A

Supporting Information Provide the judges with information about: – Brief (400*) – Location & Scale (400*)

Post original work Post work mounted on 1 A2 board per execution

N/A

– Solution & Cultural Context (400*) – Translation (if applicable) – Brief (400*)

N/A Post original work

– Location & Distribution (400*) – Solution & Cultural Context (400*) – Translation (if applicable)

Radio Advertising Category

Type of Work

Single

Campaign

3001 Radio Advertising 0-30 seconds 3002 Radio Advertising over 30 seconds

Supporting Information Provide the judges with information about: – Brief (400*)

N/A

Upload 1 MP3 or WAV of the original execution

N/A

– Audience (100*) – Solution & Cultural Context (400*) – Script Translation (if applicable)

Page 22

* character limit

Radio Advertising Category

Type of Work

3003 Tactical Radio Advertising

Radio Advertising 0-30 seconds Radio Advertising over 30 seconds

3004 Radio Advertising Campaigns 3005 Sound Design & Use of Music for Radio Advertising

Single

Campaign

Upload 1 MP3 or WAV of the original execution

N/A

N/A

For each campaign part, upload 1 MP3 or WAV of the original execution (2-10 parts)

Provide the judges with information about: – Brief (400*) – Audience (100*) – Solution & Cultural Context (400*)

N/A Upload 1 MP3 or WAV of the original execution

3006 Innovative Use of Radio

Supporting Information

For each campaign part, upload 1 MP3 or WAV of the original execution (2-10 parts)

– Script Translation (if applicable)

Spatial Design Category

Type of Work

Single

Supporting Information

3101 Exhibition Design

Provide the judges with information about:

N/A

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Upload 1-10 images as JPEGs

– Brief (400*) – Exhibition Type & Location (400*) – Solution & Unique Features (400*) – Translation (if applicable)

3102 Installations

Temporary Installations Permanent Installations

3103 Interior Design 3104 Public Communual Spaces

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Upload 1-10 images as JPEGs

N/A

Page 23

– Brief (400*) – Location & Scale (400*) – Solution & Unique Features (400*) – Translation (if applicable)

* character limit

White Pencil – Creativity for Good Category

Single/Campaign

Supporting Information

3201 Advertising & Marketing Communications Brands 3202 Advertising & Marketing Communications Not for Profit 3203 Design - Brands

Provide the judges with information about: Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV with additional physical and/or digital supporting material

– Brief (400*) – Solution & Cultural Context (400*) – Impact (400*) – Campaign Translation (if applicable)

3204 Design - Not for Profit 3215 Service Innovations

Writing for Advertising Category

Type of Work

3301 Writing for Film Advertising

TV & Cinema Commercials

Single

Campaign

Supporting Information Provide the judges with information about: – Audience (100*)

TV Programme Promotions

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

Film Sponsorship Credits Short Form Branded Film Content & Entertainment Long Form Branded Film Content & Entertainment

– Solution & Cultural Context (400*) – Solution & Cultural Context (400*) – Audience (100*) – Solution & Cultural Context (400*)

Upload a 3-minute edit of the work and post the original execution on a Data Disk, both as an MPEG or MOV

Upload a 3-minute edit of the work and post the original executions on a Data Disk, both as MPEGs or MOVs

Input a URL linking to the original execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Input a URL of a holding page. The holding page should include the original executions or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Solution & Cultural Context (400*)

Other Screens 3302 Writing for Digital Marketing

Digital Adverts

Page 24

– Brief (400*) – Solution (400*) – Navigational Instructions (400*)

* character limit

Writing for Advertising (continued) Category

Type of Work

3302 Writing for Digital Marketing

Games

Digital Tools & Utilities

Single

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Websites

Input a URL linking to the original execution

Mobile Adverts

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Mobile Apps

Mobile Websites

3304 Writing for Press & Poster Advertising

Enhanced Posters

Poster Advertising Press Advertising

Supporting Information

Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital executions

– Brief (400*) – Solution (400*) – Viewing Instructions (400*)

N/A

Social Media

3303 Writing for Mobile Marketing

Campaign

Upload a Walkthrough Film (max. 2 mins) as MPEG or MOV and input a URL linking to the mobile executions or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

– Brief (400*) – Solution (400*) – Mobile Operating System (40*) – Navigational Instructions (400*)

– Brief (400*) – Solution (400*) – Mobile Operating System (40*) – Navigational Instructions (400*)

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL linking to the mobile execution or If the work is no longer live, upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV

N/A

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-2 A2 Presentation Boards

Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-6 A2 Presentation Boards

Post work mounted on 1 A2 board

Post work mounted on 1 A2 board per execution (2-10 parts)

Post original work

Post original work (2-10 parts)

– Brief (400*) – Solution (400*) – Mobile Operating System (40*)

Inserts & Wraps

– Brief (400*) – Location & Scale (400*) – Solution (400*)

– Brief (400*) – Location & Distribution (400*) – Solution (400*)

3305 Writing for Radio Advertising

N/A

– Brief (400*) Upload 1 MP3 or WAV of the original execution

Page 25

For each campaign part, upload 1 MP3 or WAV of the original execution (2-10 parts)

– Audience (100*) – Solution & Cultural Context (400*) – Script Translation (if applicable) * character limit

Writing for Design Category

Type of Work

3401 Writing for Design

Integrated Graphics

Single

Campaign

N/A

Post original work unmounted or Post original work unmounted and upload digital supporting material

Packaging Design Post original packaging

Post original packaging (2-20 parts)

Point of Sale

Supporting Information Provide the judges with information about: – Brief (400*) – Solution (400*) – Navigational Instructions (400*) – Brief (400*) – Solution (400*) – Production run (40*) – Brief (400*)

Post 1-4 A2 Presentation Boards

N/A

– Solution (400*) – Point of Sale Location (400*)

Poster Design

3402 Writing for Brands

Post work mounted on 1 Board (any size)

Post work mounted on 1 Board (any size) per execution (2-10 parts)

Printed Materials & Graphic Communications

Post original work

Post original work (2-10 parts)

Wayfinding & Environmental Graphics

Post 1-4 A2 Presentation Boards

N/A

N/A

Post 1-6 A2 Presentation Boards or Post 1-6 A2 Presentation Boards with additional physical and/or upload digital executions

Branding Schemes/Small Organisation Branding Schemes/Medium Organisation Branding Schemes/Large Organisation Brand Expression in Print Brand Experience & Environments Multi Platform TV & Programme Branding

– Brief (400*) – Solution (400*)

– Brief (400*) – Solution (400*)

– Brief (400*) – Solution (400*) – Brand History (400*)

Post original work – Brief (400*) Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV or Post 1-4 A2 Presentation Boards Upload a Presentation Film (max. 2 mins) as an MPEG or a MOV

N/A

– Solution (400*) – Brand History (400*)

– Brief (400*) – Solution (400*)

Channel Branding & Identity Brand Expression in Moving Image

Digital Brand Expression

Upload 1 MPEG or MOV of the original execution

For each campaign part, upload 1 MPEG or MOV of the original execution (2-10 parts)

Upload 1 MPEG or MOV of the original execution(s) or For work over 4 minutes upload a 3-minute edit of the work and post the original execution(s) on a Data Disk, both as an MPEG or MOV (1-10 parts) Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Page 26

– Cultural Context (400*)

– Brief (400*) – Solution (400*) – Brand History (400*)

– Brief (400*) – Solution (400*) – Brand History (400*) * character limit

Writing for Design Category

Type of Work

3403 Writing for Websites & Digital Design

Websites

Single

Campaign

– Brief (400*) Input a URL linking to the original execution

Apps

Digital Design

Supporting Information

Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV and input a URL link to download the app or Upload a step-by-step Walkthrough Film (max. 2 mins) as an MPEG or a MOV Input a URL linking to the original execution or Upload a Presentation Film (max. 2 mins) as MPEG or MOV and input a URL linking to the digital execution

Page 27

– Solution (400*) – Viewing Instructions (400*)

– Brief (400*) – Solution (400*) N/A

– Mobile Operating System (400*) – Voucher Code (40*)

– Brief (400*) – Solution (400*) – Viewing Instructions (400*)

* character limit

File Specs, Formats & Examples – Digital Submissions MPEG2/MPEG4 and MOV File Specs Codec

Aspect Ratio

Codec / Container

Audio

640x480 720x576 854x480 1920 x 1080

MOV/H.264 4:3 16:9 MP4/H.264

640 x 480 720 x 576

HD 720p

1280 x 720

ACC Stereo 48kHz

How to submit a video/moving image file

Where can I enter a video file?

­– Your media must come from an uncompressed format (e.g. Beta, MiniDV or DVCam). ­– The video bitrate must be a minimum of 8.5 mbps (or 15 mbps if HD) – The video bitrate must be no more than 50 mbps. ­– Y­our file must be multiplexed with audio and video in one single file. ­– Apply subtitles or dubbing to the work if necessary. ­– Use the entry title or part titles as the file name. ­– Do NOT add a clock or slate at the start. ­– Do NOT use your company logo or branding anywhere in the film!

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How to create an effective Presentation Film

Where can I enter a Presentation Film?

– Describe the idea or solution first, then go on to explain objectives, context and results in more detail later. ­– Show all elements of the project as they were originally released. ­– Emphasise the creative idea and its relevance to the audience. ­– Elaborate, costly films are not a must. Simple films with a clearly presented idea are just as effective. ­– Ensure the film is shorter than the maximum time allowed for the category. ­ Judges will stop films that are longer than the time allowed. ­– Use entry or part titles as file names where possible. ­– Ensure the Presentation Film narration is in English. ­– Do NOT wait until the end of the film to reveal the solution. ­– D­o NOT use your company logo or branding anywhere in the film.

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How to create an effective Walkthrough Film

Where can I enter a Walkthrough Film? • Art Direction for Mobile Marketing • Animation & Illustration for Mobile Marketing • Sound Design & Use of Music for Mobile Marketing • Animation & Illustration for Websites & Digital Design • Sound Design & Use of Music for Websites & Digital Design • Digital Design • Graphic Design/Digital & Mobile • Mobile Marketing • Writing for Mobile Marketing • Writing for Websites & Digital Design

–­ Judges will watch the Walkthrough Film first, and then view the digital execution if they wish. ­– Clearly show how the digital work functions and how users interact with it. ­– Ensure the Walkthrough Film narration is in English. ­– Only show a demonstration of the digital execution, do NOT show other elements of the campaign i.e. objectives, context, results... ­– Do NOT include your Walkthrough Film in the URL submission.

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Branding Branded Film Content & Entertainment Direct/Film Advertising Film Advertising Crafts Graphic Design/Moving Image Music Videos Film Advertising Writing for Advertising Writing for Design/Writing for Brands

Art Direction Branding Crafts for Advertising Digital Design Digital Marketing Direct Graphic Design/Digital & Mobile Integrated & Innovative Media Mobile Marketing Outdoor Advertising Product Design Spatial Design White Pencil - Creativity for Good Writing for Advertising

How to submit a URL of the original execution –­ The web page must be viewable on a Mac, using Chrome. ­– Provide a direct URL to the original execution. ­– If the URL is no longer live supply a holding page which hosts only the original execution. ­– The URL must be live from submission date until July 2015. ­– Do NOT submit a case study page if the site is still live. ­– Do NOT use your company logo or branding on the web page. ­– Do NOT use your company name or branding in the URL address.

How to submit an app ­– Judges will watch the Walkthrough Film first, and then view the app if they wish. ­– Input a direct URL to download the full version of the app. ­– If it is a PAID FOR app, supply a gift card/code that is valid until July 2015 ­– If the app is not available in the UK, provide a unique link to allow us to download it or supply a device with the app already installed. ­– D&AD will support apps designed for use on iOS, Android, Blackberry, Windows & Symbian. ­– Provide navigational instructions for the app if necessary.

How to submit a digital publication –­ I­f submitting a publication app, see information above. ­– If submitting a digital publication as a URL, supply a direct URL link showing the original execution only. ­– If you are submitting a PAID or subscription site, also supply a gift card/ code so D&AD can obtain the full working version up to July 2015. ­– If the site is no longer live, supply a URL link to the entry hosted on a web page. Include a Walkthrough Film showing how the original execution worked. ­– D&AD can support other types of digital publications i.e. EPUBs etc. Contact us if submitting a format other than a URL or app.

How to submit JPEG images –­ ­– ­– –­

Image resolution: 300 dpi, colour mode: RGB Image length: Min. 15cm along the longest axis. The image must be in centimetres, not pixels or millimeters. Do NOT submit different or multiple images in one file. Each JPEG should only contain one image.

How to submit an audio file –­ ­– ­– –­ –­

Where can I enter a URL? • Art Direction for Digital Marketing • Digital Brand Expression • Crafts for Advertising • Crafts for Design • Digital Design • Digital Marketing • Direct/Digital • Graphic Design • Writing for Digital Marketing • Writing for Design

Where can I enter an app? • Art Direction for Mobile Marketing • Branding/Digital Brand Expression • Crafts for Advertising • Crafts for Design • Digital Design • Digital Marketing • Direct/Digital • Graphic Design • Writing for Mobile Marketing • Writing for Design

Where can I enter a digital publication? • Book Design/E-books • Branding/Digital Brand Expression • Crafts for Design • Direct/Digital • Graphic Design • Magazine & Newspaper Design • Writing for Design

Where can I enter a JPEG image? • Product Design • Spatial Design Please Note: All entries need one cover image to be supplied. This is not shown to the judges.

Where can I enter an audio file? • Direct Response/Radio Advertising • Radio Advertising

Sample size: 16-bit; Sample rate: 44100kHz Use entry or part titles as file names. Submit 1 file per execution. Do NOT include an audio introduction of the entry. Do NOT include any agency branding.

How to submit a 3-minute edit of the work –­ Submit a 3-minute edit of the work if it is longer then 4 minutes. ­– Judges will watch the 3-minute edit first, then the original execution(s) if they wish.

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Where can I enter a 3-minute edit? • Brand Expression in Moving Image • Film Advertising Crafts • Film Advertising • Writing for Advertising

File Specs, Formats & Examples – Physical Submissions How to submit an A2 board – – – – – – – – –

Mount work on 1 rigid A2 board (42 x 59 cm or 16.5 x 23.4 inches). If the original work is larger than A2, supply a reproduction. Show work as it was originally launched, including all text. Show only one execution on each board. Attach entry labels to the back of each board. Do NOT use your company logo or branding anywhere on the board. Do NOT send rolled prints or taped boards. Do NOT put the entry number or category titles on the front of the board. Do NOT use foam board as it cannot be recycled, use mount board instead.

How to submit Presentation Boards – ­– ­– ­– ­– –­ –­ –­ –­

Mount work on 1 rigid A2 board (42 x 59 cm or 16.5 x 23.4 inches). Show the key elements of the work. Keep explanatory text short and clear. Attach entry labels to the back of each board. Ensure that explanatory text on the Presentation Boards is in English. Do NOT use your company logo or branding anywhere on the board. Do NOT send rolled prints or taped boards. Do NOT put the entry number or category title on the front of the board. Do NOT use foam board as it cannot be recycled, use mount board instead.

How to submit original work –­ Contact us prior to sending perishable goods. ­– Contact us if you need the item returned, items will not be returned unless specifically requested by entrants. ­– Attach entry labels to the item in a discreet place (base or underside of the object). ­– Do NOT submit presentation boards rather than the original work unless the work is large in scale (over 1 m³). ­– Do NOT mount original work on boards.

How to submit large scale or double sided posters ­– Only for double sided posters may work be submitted unmounted. ­– Show work as it was original launched, including all text. ­– Mount single sided posters on rigid board. ­– Show only one execution on each board. ­– Attach entry labels to the back of each board. ­– I­f submitting a double sided poster, attach entry labels with scotch tape so as not to damage the work.

Where can I enter an A2 board? • Art Direction • Crafts for Advertising • Direct Response/Press & Poster • Outdoor Advertising • Press Advertising • Writing for Advertising

Where can I enter Presentation Boards? • Art Direction • Branding • Crafts for Advertising • Crafts for Design • Direct • Graphic Design • Outdoor Advertising • Writing for Advertising • Writing for Design

Where can I enter original work? • Art Direction • Book Design • Branding/Brand Expression in Print • Crafts for Advertising • Crafts for Design • Direct • Graphic Design • Magazine & Newspaper Design • Packaging Design • Press Advertising • Writing for Advertising • Writing for Design

Where can I enter large scale or double sided posters? • Crafts for Design • Graphic Design/Posters • Writing for Design

How to submit work on a Data Disk

Where can I enter work on a Data Disk

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Supply Data Disks as writable CDs/DVDs, not authored DVDs or CD-ROMs. You can supply more than one entry on the same Data Disk if necessary. MPEG2, MPEG4 and MOV files are accepted. Use entry or part titles as file names. Attach entry labels to the CD/DVD case before sending. Apply subtitles or dubbing to the work if necessary.

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Brand Expression in Moving Image Film Advertising Crafts Film Advertising Writing for Advertising Writing For Design/Writing for Brands

Supporting Information (supply online) Audience

Indicate the target audience. Was the advert broadcast regionally, nationally or internationally? (100 characters max.)

Audience & Distribution

Indicate the target audience, issue frequency (e.g. daily, weekly, monthly), distribution area, distribution method (e.g. newsstand, subscription) and number of readers. (250 characters max.)

Availability

Indicate the countries/territories where the book was available for purchase. (100 characters max.)

Benefits

How does the product benefit the user? (400 characters max.)

Brand History

Give background information about the brand. Was it a new brand, or a rebranded product? (400 characters max.)

Brief

Specify the project’s objectives, target audience and any relevant background information. (400 characters max.)

Cost per Unit to Produce

What is the cost per unit to produce? (40 characters max.)

Casting

What is the reasoning behind the casting solution? If relevant, describe any references that are specific to the culture/region/nation where the work was released and that may not be understood without explanation. (400 characters max.)

Exhibition Type & Location

Give details of the location. Is the exhibition design permanent or temporary? Are you presenting the entire exhibition or an element of it? (400 characters max.)

Impact

Describe the project’s positive impact and how it meets the White Pencil criteria. (400 characters max.)

Location & Distribution

Where did the work run and how was it distributed? (400 characters max.)

Location & Scale

Explain where the project ran, its location and scale. (400 characters max.)

Mobile Operating System

What operating systems is the work optimised for? (40 characters max.)

Navigational Instructions

If you intend to submit a URL for this entry, highlight specific sections or features judges should view. (400 characters max.)

Platform

What digital platforms is the work optimised for? (40 characters max.)

Point of Sale Location

Describe the location of the work and how it was displayed at the point of sale. (400 characters max.)

Print Run

What was the size of the print run? (40 characters max.)

Product Description

Describe the product. (100 characters max.) Describe the product. How does it function, and how does the interaction design optimise this? (400 characters max.)

Product Interaction Production Run

What is the size of the production run? (40 characters max.)

Results

Provide evidence of how successfully your objectives were achieved. What was the response rate and how was it measured? (400 characters max.)

Retail Price

What is the recommended retail price? (40 characters max.)

Scale & Location

What country did the advert run in? Explain the positioning and location as well as how many times the actual advert ran. (400 characters max.)

Solution & Cultural Context

What is the reasoning behind the project solution? If relevant, describe any references that are specific to the culture/region/nation where the work was released and that may not be understood without explanation. (400 characters max.)

Solution & Unique Features

Explain the reasoning behind the project solution, highlighting unique features of the design and in what way it was innovative. Describe any cultural references that may not be understood without explanation. (400 characters max.)

Unique Features

What are the product’s unique features? (400 characters max.)

Viewing Instructions

If relevant, highlight the features or specific sections that the judges should view. (400 characters max.)

Voucher Code Translation

If submitting a paid for app or publication, please provide a voucher code reference number so the full version of the work can be downloaded. (40 characters max.) If the work was not originally released in English, provide a translation. This is essential for the judges to understand the work.

Script Translation

If the work was not originally released in English, provide a translation of the script.

Book Translation

If the work was not originally released in English, summarise the contents of the book.

Campaign translation

If the work was not originally released in English, provide a translation and navigational instructions if you intend to submit a URL. This is essential for the judges to understand the work.

Navigational Translation

If the work was not originally released in English, summarise the content of it and provide navigational instructions.

Note: We do not accept video, pdf or other documents as a translation of the work. Translations must be submitted as text on the entry site.

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Physical Submission Examples A2 Board Example - Click here to see more examples of winning work submitted in this format Top Tips: •

Mount the original artwork on rigid A2 mount board.

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Show the work as it was commercially released and in its original language.

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If the work was originally larger than A2, provide a reproduction.

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Show only one execution on each board.

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Your board should be a maximum size of 42 x 59 cm or 16.5 x 23.4 inches.

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Attach your entry labels to the back of each board.

•

Do NOT use any entrant company branding anywhere on the board (unless the work is self-promotional).

•

Do NOT send unmounted work or taped boards.

•

Do NOT use foam board as it cannot be recycled.

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Do NOT show the entry number or category on the front of the boards.

Dumb Ways to Die - entered in 2013 into Outdoor Advertising

Presentation Board Example - Click here to see more examples of winning work submitted in this format •

Show the key elements of the work.

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Keep the layout clean, simple and uncluttered.

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Keep explanatory text short, clear, relevant and in English.

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Explain the work clearly and make sure text is big enough to be read easily.

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Your board should be a maximum size of 42 x 59 cm or 16.5 x 23.4 inches.

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Mount work on rigid A2 mount boards and attach an entry label to the back of each.

•

Do NOT use any entrant company branding anywhere on the board (unless the work is selfpromotional).

•

Do NOT send unmounted work or taped boards.

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Do NOT use foam board as it cannot be recycled.

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Do NOT write the entry number or category on the front of the boards.

JA Minds - entered in 2013 into Branding Schemes/Medium Business

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Original Work - Click here to see examples of winning work submitted in this format •

Send in original items. Judges prefer to see the original item rather than images on boards.

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Attach the entry label to the item in a discreet place (base or back of the object).

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For books or publications, attach entry labels to the inside back cover.

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Contact us prior to sending perishable goods.

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Contact us if you need the item returned, items will not be returned unless specifically requested by entrants.

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Ensure items are packaged appropriately to avoid getting damaged in transit.

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Do NOT submit presentation boards rather than the original item. Only use boards for large-scale items (over 1 m³).

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Do NOT mount original work on boards.

Image taken from judging week 2013

Double-sided & Large Posters - Click here to see more examples of winning work submitting in this format •

Only for double sided posters may work be submitted unmounted.

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Show the work as it was commercially released and in its original language.

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Mount single sided posters on a rigid mount board, including large scale posters.

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For double sided posters, attach entry labels lightly to the corner of each poster.

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For single-sided large posters, attach entry labels to the back of each board.

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Make sure items are packaged appropriately to avoid getting damaged in transit.

Kikuchi Naruyoshi: Jazz - entered in 2013 into Graphic Design

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