08/11/2012
Oliver Selfe – BUCS Football Development Manager Prathiv Kholia – BUCS Football Development Coordinator
Session outcomes
• Develop group understanding of the Small Sided Development Fund. • Explore the application process and key criteria for a successful application. • Share some good practice models from the Higher Education Sector.
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The small sided game • SSF largest adult football participation sector in English football. • 1.2 million adult male and female participants play small sided football at least once a week; this compares to the 700,000 adults that play 11-a-side. • 85% of Sport England Active People respondents who play small sided football don’t play other forms of the game. • These formats of the game increasingly fit with people’s flexible lifestyles, and desire to play casually and socially. And for the better players, Futsal offers an achievable elite pathway. • Desirable format for under represented groups.
The role of the FA SSF Development Fund • Key influencer and tool for partnership building with the SSF Sector 1. County FA 2. Local Authorities (GIFO’s) 3. FE and HE (CCFC’s) • 64 projects > £320K invested > 25,000 new participants > 2,800 new teams = key driver for Growth in 2008-12 NGS • Extensive insight into market trends, target audiences, marketing and promotion and innovation. • Initiated new SSF products and projects that would never have been launched
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What does your SSF offer look like?
Increase participation
Recreational/ Turn-up and play
Attract new players
One-off Competitions/festivals
Enhance quality and satisfaction
Encourage participation from under represented groups Unique and innovative
Link to 11v11
Affiliated Leagues
What will be funded? Marketing Resources Facility Hire Referees League Co-ordinator Subsidised Team Fees Taster sessions Equipment
Coach and Referee Education Prizes/Trophies
Project Administration Staff Salaries Capital Projects
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2011–2012 FA SSDF success
Funding round 7 University of Winchester £2,000
Funding round 8 University of Portsmouth £2,000 University of Bristol £3,000
Funding round 9 Nottingham Trent University - £6,000 UCLAN - £2,806 Royal Holloway – £2,000 University of Bath - £4,000 University of Derby - £5,250 Hartpury College - £2,500 University of Kent Medway - £3,000 University of Leicester - £2,000 Loughborough University - £3,000 Northumbria University - £3,000
Total £40,556
What makes a good application?
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In groups answer the following questions Q1: What are the key aims of your project? Q2: What do you plan to deliver? Q3: Who will be you target audience and how will you reach them? Q4: Who will you be looking for support from or to link with? Q5: Please provide an indicative outline of the forecasted expenditure for the project?
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SECTION 2: PROJECT PROPOSAL 2.1) What are the key aims and objectives of your project?
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Develop intramural men’s and women’s 5-a-side football leagues, and a men’s futsal league, to provide students at the University of xxxxxxxxxxx an opportunity to participate in small sided indoor football in a fun yet competitive environment Focus on unengaged groups of students, e.g. international students, first year students in halls of residence, and females Affiliate these leagues to the FA and join the Respect programme etc, to ensure that these leagues are of high quality Improve referee recruiting and training processes for these small sided leagues to support our football referee academy work Provide these students with links to wider community football programmes by signposting them to our 11v11 leagues, the University and local league football clubs etc, by working with partners such as BUCS, Hampshire FA, and local leagues such as Pitch Invasion Encourage the students to make the transition to adult 11v11 football by building relationships with at least one local FA affiliated adult league. Slide 8
2.2) What do you plan to deliver? (Please provide an outline of the content of the project and how you plan to deliver it, including any strategies for making it a success)
We will develop a new male 5v5 football league of 8 teams, a new male futsal league of 8 teams, and a new female 5v5 football league of 6 teams. This will create 22 new teams and approx 176 new players. Below explains what we intend to do and how we will achieve it. • • • • • • • •
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Meet with County FA to ensure that the small sided football leagues are of high quality by adopting FA policies such as, league rules and regulations, code of conduct for players, FA affiliation etc. Work with the County FA to embed the Respect programme into the leagues to help improve standards. Identify a couple of student volunteers to act as coordinators, and recruit a league organiser to support the leagues. Create a clear marketing/delivery plan to promote the new activity . Create a brand and offer package for the students to encourage sign up promoting progression, social and health benefits Run 1 Mars Just Play festival to launch the new league with the support from the FA at the start of the academic year, where students can turn up and play for free, students who don’t have teams can be put into teams Teams will be charged to enter each intramural league . Money will be reinvested into the league development so the leagues are sustainable long term, this will work at approximately £2 per person per fixture. Deliver 1 small sided football referee course for students to train 14 new student referees who can then support and referee these small sided intramural leagues. The small sided referee course along with further training and mentoring from the FA will support the work we are doing as a football referee academy. Plan a finals day where all league finals are played on the same day/ weekend to keep the players involved. Ensure that the University football club watch the finals, the finals day is promoted so there are spectators, and the FA provide support our presentations. Run a small sided tournament each semester so all teams have the opportunity to play all teams in other leagues, and further new teams/players can get involved if they are unable to commit to a league format. Source appropriate links with the community so students have exit routes into local clubs to continue playing football outsid of the University. We plan to link and build relationships with 5-a-side Pitch Invasion league, so we can signpost our students to get involved in this league which takes place at our xxxxxxxx sports facilities on Thursday evenings. Slide 8
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Please provide an outline of how you would promote and market your Futsal activity • Promotion at Fresher's Fair is the main publicity this will be face to face marketing in addition • Contacting players that took part this year (in futsal, 5 aside and 11 aside) email and face to face • Utilizing the links the futsal coordinator has with the various societies. • Direct marketing through university societies. • Building robust partnership links with the SU • Existing university Facebook pages and the creation of a specific football Facebook group • Sports Development website (including a video to explain what futsal is, as some students are unaware) • Creation of a brand and website specific to Futsal at the university. • Poster on notice board/leaflets
Please provide an outline of how you would promote and market your Futsal activity
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Facebook Twitter UoB Email Lists
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Futsal Festivals
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URB Radio Fresher’s Week Fair & Trials website SA website Posters Taster/Charity Events Fundraising Futsal competition Introductory evening and presentations (i.e. to local Football League Clubs with Futsal Scholarship Programmes & FE Colleges, especially those with Team19 Futsal initiatives)
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2.4) Will you be looking for support from or to link with any other organisation or agency in order to deliver your project outcomes? (If yes, then please describe) • • •
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BUCS the National Governing Body for Higher Education Sport who have provided a support letter to this application The xxxxxxx County FA support letter attached. The xxxxxxxxxxxxxxxxxx who are a local adult FA Charter Standard league. They will be assisting us with workforce support referees and club guidance. We will be providing exit routes for our students engaged in the project into the league. BUCS – working with Oliver Selfe to offer support to students who are interested in volunteering and direct them towards the BUCS Football Futures programme. To provide links to small sided operators Pitch Invasion to provide students with opportunities to referee beyond our small sided intramural leagues The xxxxxxxxxx FA - for support with developing our leagues, affiliation, rules and regulations, code of conduct, embedding the respect programme, County FA promotion, attendance at end of league presentations/ launch events, and CPD events/ training for volunteers and referees The University are also currently working on becoming a football referee hub, so we will work closely with both BUCS and Janie Frampton and Brian Lebreton from the County FA to recruit, train, develop and support our referees Local adult leagues, e.g. Pitch Invasion- to build relationships so successful exit routes can be created for the players into community football. Slide 8
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SECTION 4: FINANCIAL INFORMATION 4.1) Does your organisation have a bank account in your organisation’s name? 4.2) How much funding are you seeking from The FA Small Sided Development Fund? Please outline below an indicative outline of areas of expenditure related to this project. Facility hire (if applicable)
Football coach hire
Referee hire FA affiliation Equipment (please be specific) Promotion and recruitment Training courses
4.3) How much funding is your organisation contributing to this project? Slide 8
Yes £2000 (this will be used for the first 10 week league to ensure that we get 22 teams to enter across the 3 leagues. Outgoing =£2908 In Kind/Partnership = £908 Income to be re-invested into the league for first 10 weeks Sports hall hire for 6 hours per week over initial 10 weeks: £1080 2 hours 5V5 (four ½ hour fixtures) 2 hours Futsal (four ½ hour fixtures) 2 hours womens 5v5 (three ½ hour fixtures) league organiser 10 weeks to launch programme £8.00 ph x 6 hours = £48 x 10 weeks = £480. Total coach cost: £480 After 10 weeks an FA level 1 student will take on the league management £18 per referee (x3 referees) for 10 weeks = Total referee cost: £540 £5 per team affiliated to the xxxxxxx FA x 26 teams Total affiliation cost: £130 per season 6 balls x £8 and 3 sets of bibs x £10 Total equipment costs: £78 Marketing material, resource packs for staff, captains and referees Total promotion and recruitment costs: £150 Small sided referee course tutor costs £25 per hour x 9 hours = £225, and £15 for resources = £240 Level 1 coaching x 1 (to assist in running the league) = £150 FA First Aid Course x3 = £60 Total training costs: £450 The University of xxxxxxxxxx will contribute an initial £408 to the project over the first 10 weeks. After the initial 10 weeks the university will continue to support the new leagues by contributions to facility costs and staffing costs. Facility hire = £1080 (remaining facility hire for the next 10 week league)
University of Bristol The Project • £3,000 • 2 new 5v5 men's leagues 10 teams • Futsal drop in session 25 male and 25 female • Post Easter outdoor 7v7 festival min 7 teams • Recruit 2 new student activators • Target audience non elite • Exit routes to Rocklease F.C
The Tactics • • • • • • • • •
Create brand First Touch Marketing strategy developed Agree activator JD Recruit activators Liaison with GCFA Booking facility space Big recruitment push at fresher's Connection with internal departments Launch indoor SS and Futsal turn up and play sessions
Progress to Date • Established website http://www.uobfirsttouch.co.uk/home.html • Set up social media http://www.facebook.com/uobfirsttouch • Wednesday and Thursday 6v6 evening league 10 teams • Friday lunch time 5v5 league8 teams • Futsal turn up and play session 85 players attended
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08/11/2012
Post offer
• Assigned a dedicated FA funding support officer • Acceptance letter issued • Staggered release of funding based upon success • Pre-project planning meeting arranged • Quarterly updates to the FA and BUCS
Moving forward
There is a clear alignment with the SSF Development Fund and delivering a sustainable SSF offer to your students. SSF Development Fund moving forward – increased scope and greater resources! • • • •
Over £10,000 6 funding round 2013 Increased age groups from14+ New dates out in Dec 2012
Contact details:
[email protected] Tel: 0207 633 5098 www.bucs.org.uk/football
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