Social Marketing

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Social Marketing Hyperlocal For The Win! October 1, 2014

Cricket Wireless Proprietary (Sensitive Personal Information). Only for use by authorized individuals in accordance with requirements for specific data categories predefined in Company security standards for Information Classification and Protection.

Why Hyperlocal

“Start by understanding that no one cares about (the brand). People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are--it is a token, it is a badge. It's about them, it's not about the brand.”

SETH GODIN Cricket Wireless Proprietary (Sensitive Personal Information). Only for use by authorized individuals in accordance with requirements for specific data categories predefined in Company security standards for Information Classification and Protection.

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What It Is

Hyperlocal social programs leverage a brand’s social media presence to extend reach and involvement in local communities, drive customer loyalty and ultimately increase sales. They provide a chance to meet consumers where they live in their virtual neighborhoods.

Content Mix A social program that leverages the a brand’s social media presence to extend reach and involvement in local communities, drive customer loyalty and ultimately increase sales. It’s a chance to meet consumers Influencers where they live in their virtual neighborhoods. Grassroots/

Sponsorships

Brand Values

Hyperlocal Engagement Strategy

Facebook & Hyperlocal Benefits • Average Time on Platform = 40 Minutes Daily • Parent / Child Page Relationships • Bulk Data Updates

Challenges • Managing Thousands of Pages • Volume of Community Interactions • Feeding the Content Engine

Results

3,000 Stores Supported in Hyperlocal

150% Increase in Organic Reach

Store Ratings Improved 7% (4.3 Avg)

1,200 Rogue Pages Removed

Local Store Fans Increased by 80% in June

Benefits For Mobile A Clean, Crisp, & Consistent Hyperlocal Mobile Presence

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It Takes A Village SOCIAL –STORES – INTERNAL COMMUNICATIONS – PR

Where to Look Next – Oh Snap!

SNAPCHAT STATS •

400 Million Snaps Sent Daily

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100 Million Active Users

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71% Users Under 25

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70% Female Community

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Ex: TomorrowWorld Festival & NYC Fashion Week

Where to Look Next – Tumblr Triumphs

TUMBLR STATS •

38% of Teens Are Active

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13 Million Moms Spend an Average 32 Mins Daily

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180 Million Blogs

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90 Million Posts Daily

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Ex: General Electric

Thanks For Listening!

Let’s Connect Ashley Baxter - @Baxie404 Cricket Wireless - @CricketNation