SOCIAL MEOWDIA: BUSINESS LESSONS FROM CATS Let our collection of cats littering the internet teach you how to use 10 of the hottest social media networks on the planet.
As a business, you’ve heard it is important, - no, essential to be on social media. So, how do you use these platforms to reach your clients? Find out how in these following slides.
“I BETTER LEARN THESE SOCIAL MEDIA TOOLS. RIGHT MEOW!”
I LIKE MY CAT Post regularly to add to your presence online. Check your page and messages regularly so you can respond to comments, questions, and complaints. Create Ads or Sponsored posts as part of an overall marketing strategy with a goal. Give a call to action. Link these ads and posts to a website or landing page that allows customers to take the next step.
of social media users prefer to connect with brands through Facebook.
IʼM PLAYING WITH MY CAT With Twitter, you have 140 characters to answer “what are you doing.” However, you shouldn't really answer what you are doing unless it is interesting and focused on what your audience is interested in. No one wants to know you are opening a can of cat food and watching cat videos at the moment (unless the cat video is brilliant and simply must be shared!).
Experiment with the following ideas for tweets: Contests
New products in stock
New blog entry
Links to YouTube videos, Instagram photos, Facebook, and websites.
Interesting fact about your business Special Event
Social media is the best way to reach your most influential customers, and the only way to reach your most cynical ones. -Michael Troiano
NOT JUST FOR CAT VIDEOS - TRY THESE SUGGESTIONS FOR YOUR BUSINESS: “How-to” and tutorial videos can set you or your business apart as a trusted expert in your field
WATCH THIS VIDEO OF MY CAT
Short product demonstrations can help customers make a decision Keep your videos short, informative, and interesting Know your audience--think of what they want to know and help them learn what they need to learn. Include your website or landing page so potential customers can take further action.
IʼM VERY SKILLED AT TRAINING CATS
With over 200 million users, LinkedIn is mostly for skilled workers and professionals, and businesses specializing in business-to-business selling. Not only is LinkedIn a way to maintain professional connections, it is also a way to bolster your credibility through an online network of professionals.
Use LinkedIn for personal and business-tobusiness networking
Get involved in industry groups within your expertise
Expand your groups into your business’ target market
Network! LinkedIn is a giant networking event available 24/7
Use Instagram to let your customers focus on their interests! As part of an overall marketing strategy, invite instagram submissions from your followers. A clothing shop could post a photo of a pair of designer jeans and ask followers to post photos of the perfect outfit. An outdoor retailer might ask for submissions of gear in action. Real estate firms could ask for photos of must-have features in a home. Other ideas for Instagram: Share your business’ products Concentrate on simple, stunning, and surprising images Color and contrast will make your images stand out Images of employees at your business give your business a personal appeal
HEREʼS A HIPSTER PICTURE OF MY CAT
Social Media...is a way of thinking...Itʼs not about sales, or click-through rates. Itʼs about pursuing relationships and fostering communities of consumers. -Paul Adams Google
It is estimated that 80% of Pinterest's content is re-pinned. Creating original content—if it is interesting—will make your business stand out. Recipes, witticisms (with or without cats), inspirational sayings, home and garden products and ideas all make “pin-worthy” content. Pinterest is visual. Share clean and eye-catching images with little text. Recipes, How-tos, and DIYs are most often re-pinned. Putting a price on your items leads to higher sales. Link your pin back to your website or landing page. Pinterest now allows businesses to convert their account to a business account, still currently at no charge
“One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $80 per purchase twice that of Facebook buyers.” Beth Hayden Copyblogger.com
HEREʼS HOW TO TRAIN YOUR CAT TO DANCE
Yelp bills itself as “the best way to find great local businesses,” and says, “people use Yelp to search for everything from the city's tastiest burger to the most renowned cardiologist.”
I FREAKINʼ HATE THIS CAT FOOD
Yelp requires users to have an account before being permitted to comment. A business owner may claim their business free of charge and respond to Yelpers' comments. Businesses may pay to sponsor, allowing impressions of their business show up on a search page even if a viewer is looking at a competitor's page. Advertising on Yelp also gives a slideshow of your photos when your business is pulled up.
Unless you are a restaurant, hotel, or professional in a tight, saturated market with an already stellar reputation, don't opt for advertising on Yelp. Do search Yelp occasionally to see if comments have been made about your business. If so, respond to both positive and negative comments.
Google has expanded into the social media scene with mediocre—but growing—results. However, for a company with an internet stronghold like Google’s, their social media platform is largely underused and holds potential.
Google advertises the functions of G+: Share with just the right people Share some things with friends, others with family, and almost nothing with your boss. CATch up face-to-face-to-face Video chat with up to 10 people from your computer, tablet, or mobile phone. Never lose a photo; automatically save every photo you take with your phone.
I WORK FOR GOOGLE AND I HAVE A CAT
Now social media IS media. -Shiv Singh
I AM LISTENING TO THE SONG “SOFT KITTY”
Spotify is a must for advertising with a specific niche, especially one unified by a particular genre of music. Brands and products that appeal to specific audiences are easy to advertise on Spotify because the audience is clearly defined. What's more, listeners appreciate that advertising allows Spotify to bring them legal and free music.
Foursquare brings social media out of cyberspace and into real life as it invites users to “discover and share great places with friends.” According to its website, over 30 million people use Foursquare “to make the most of where they are. Discover and learn about great places nearby, search for what you’re craving, and get deals and tips along the way. Best of all, Foursquare is personalized. With every check-in, we get even better at recommending places for you to try.” Foursquare is an ideal social media platform for events, restaurants, clubs, venues, and entertainment, combining for the ultimate word of mouth advertising with viral potential. From a very specialized niche, say a cat food can recycling station, to a cat grooming parlor or cat fashion show, Foursquare shows people “where it’s at.” Promoted listings and specials unique to Foursquare allow businesses to capitalize on personal interactions.
THIS IS WHERE I GOT MY CAT HOODIE
Need some help? Don’t be shy, we’d love to CATch up on your business objectives and come up with the PURRfect content for building your brand through social media! So, give us a call at 1-877-873-9298 or send an email [email protected]
. Or, follow us online to see what we come up with next!
H EmyLnameLisO !
NO CATS WERE HARMED DURING THE MAKING OF THIS SLIDESHARE.