October 20-22, 2015 Austin, Texas
Sponsorship opportunities
Welcome! Since the first Dell World in 2010, our premier customer event has grown in size, attendance and importance each year—and early customer enthusiasm indicates this year will be no different. Dell World brings together industry leaders and IT professionals to discover technologies and solutions that are transforming the IT landscape and giving organizations a competitive edge. Last year, Dell World was a tremendous success, in part because of the incredible showing of partners throughout the event. From high-energy breakout sessions, to demos and hands-on labs, to networking events and keynotes, Dell World 2014 left customers, press and influencers energized about the power of the future ready enterprise. We have plans to make Dell World 2015 even better by bringing together more technology leaders and decision-makers from organizations of all sizes across all industries—and we want you to be part of it! Enclosed in the prospectus are a variety of exciting opportunities to show customers how together, we can help them address their biggest challenges with a future ready enterprise. Please take a moment to review and let us know if you have any questions. I look forward to seeing you in Austin in October! Regards,
Marius Haas Chief Commercial Officer and President, Enterprise Solutions
Thank you to our 2014 Dell World Sponsors Platinum
Silver
Bronze
Exhibitor
Gold
Dell World is the annual event for professional business and IT leaders who are making long-term decisions that will give them a competitive edge. Converging in Austin, Dell World is the place to learn, share and debate about the road ahead, so the industry can implement solutions today to become and remain future ready. Our fifth annual event includes organizations of all sizes and across many industries. Join us for Dell World 2015 to show business and IT leaders how your organization can help them embrace emerging technologies and transform their enterprises through mobility, security, cloud, big data, and the internet of things. Don’t miss this opportunity to be part of Dell’s premier customer event and show customers how you can help them address their biggest challenges.
Logistics Dates: Oct. 20-22, 2015 Location: Austin Convention Center in Austin, Texas Or virtual at Dell World Live
Features • Keynotes from globally recognized leaders • Session on the forces shaping business today • Immersive, hands-on Solutions Showcase where attendees interact directly with sponsors • Environment that promotes engagement, conversation and education • Live demos and hands-on solutions labs led by subject matter experts
Return on your sponsorship investment Opportunity to cultivate relationships with high-caliber, decision-maker executives
Projected attendance C-level executives and IT professionals from organizations around the world
250 C-level executives Invitation only
4,500+ Executives, IT directors, managers and operators
250+ Influencers
12,000+ Dell World Live
Dell World 2014 digital/social metrics overview Digital properties and activations of Dell World 2014, in all areas, drastically out performed previous years’ metrics.
60%
265,000,000
12,000+
Mobile app engagement – 40% increase over 2013
Total Twitter reach 111% increase over 2013 total of 126,000,000
99.1%
621,000
52.4%
Positive sentiment 3.2% over 2013
Page views on Dellworld.com Over 1,000% increase from 2013
Retweet rate 49.7% over 2013
1,500
50,700
210,000
Live Online on-demand video views
Total posts across all social media platforms for Dell World 2014; 141% over 2013
Unique visitors of event website Dellworld.com
Viewers of virtual event – 35% increase over 2013 live stream
The press and analysts agree: Dell World 2014 was the best ever! “Awesome experience. Spent two days in awe!!” “Great event. Excellent use of my time.” “First time attending - thought show was very informative and a great opportunity to get information on Dell products and services as well as learn and talk to Dell Partners.” “4 tractor-trailers of gear brought in to support partner and Dell booths” “From the Executive Summit to Dell World User Forum; from keynote sessions with experts and innovators to the Solutions Showcase and immersive breakout sessions; more than 4,600 global attendees–including EMEA, APJ, Latin America and Canada– experienced Dell World 2014 in Austin.”
“For the first time I was able to understand Dells business strategy, before I just saw hardware and some product offering. Dell strategy is the best kept secret, need for the message to be delivered to the customer. Michael Dell opening keynote was an eye opener.” “I like to hear how other vendors use tech to solve problems; it might not be the same as mine but similar.” “The virtual event, Dell World: Live Online, so far has hosted 21,142 unique visitors with 12,901 Livestream viewers.” “...and one baby born when mom went into labor in the Solutions Showcase!”
Dell World 2014 attendee metrics overview Company Size
Job Role
1-99
Manager 11% 27%
Administrator / Operator Executive
19%
16%
25%
500 - 999
7%
1,000 - 4,999
Director 21%
22%
22%
19%
Other Positions
5000 - 9,999 10,000 and up
11%
Industry
Gender
2%
17%
2% 1%
Technology: Software and Hardware
Female 4%
Male
3%
Other – many industries under 1% each Education: College/University/Cont Ed
4% 4%
37%
4%
Manufacturing Government: Federal / Local / S&L Energy/Oil and Gas
5%
83%
100 - 499
Education: K-12
5%
Healthcare/HMO/Hospital/Medical
7% 7%
15%
Business Services Retail Banking and Securities Non-Profit/Trade Aerospace/Defense/Military Insurance
SPONSORSHIP PACKAGES Platinum
Gold
Silver
Bronze
Exhibitor
$500,000 - limit 2
$200,000 - limit 4
$100,000 - limit 8
$50,000 - limit 12
$20,000 - limit 40
Assigned concierge to be the single POC on package activities
Yes
Yes
Yes
Yes
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Dedicated Solutions Showcase landing space
Standalone island; 40 x 40 and create your own space. Partner supplied hanging sign cost included.
Half island kiosk; 30 x 30 turnkey to include two kiosks, two highboy tables, four chairs, one display table, one meter board, and one hanging sign option at cost to partner.
Corner kiosk; 20 x 20 turnkey. Includes one kiosk, one highboy table, two chairs, one display table, one meter board.
Corner kiosk; 10 x 10 turnkey. Includes one kiosk, one highboy table and two chairs.
Inline kiosk; 10 x 10 turnkey. Included one kiosk with options to upgrade space if available, limited booth property rental potential.
Event passes; same attendee gets full Solutions Showcase and General Session access
Twenty
Fifteen
Ten
Seven
Five
Lead retrievals
Up to five
Up to three
Up to two
Up to one
Up to one
Solutions area signage (company logos in approved solution areas)
Add logo in up to three solution areas
Add logo in up to two solution areas
Add logo in up to one solution area
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Partner lounge
Lounge outside of expo
Shared lounge
Shared lounge
Shared lounge
Shared lounge
Multiple thank you sign recognition
Yes
Yes
Yes
Yes
Yes
Breakout speaker sessions (50 min. breakout sessions to communicate an agreed upon topic)
Two sessions in rooms set for 140 with one of the sessions recorded and published online post event
One session in room set for 100 and recorded and published online post event
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Partner reception
Up to three
Up to two
Up to one
Up to one
Up to one
Executive Summit cocktail reception & dinner
Up to three CxO
Up to two CxO
Up to one CxO
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Description
Continue next page >
SPONSORSHIP PACKAGES Platinum
Gold
Silver
Bronze
Exhibitor
$500,000 - limit 2
$200,000 - limit 4
$100,000 - limit 8
$50,000 - limit 12
$20,000 - limit 40
Access to the opt-ins from registration (customer first/last/title/company/ email address) at 2 weeks pre-event and full opt-In registrant respondents post-event, plus any leads captured onsite.
Access to the opt-ins from registration (customer first/last/title/ company) at 4 weeks pre-event and full opt-In registrant respondents post-event, plus any leads captured onsite.
Full opt-In registrant respondents postevent, plus any leads captured onsite.
Get all leads captured onsite.
Opt in lists
Access to the opt-ins from registration (customer first/last/title/company) at 4 weeks pre-event, then (customer first/last/title/ company/email address) at 2 weeks pre-event, and full opt-in registrant respondents post-event, plus any leads captured onsite.
Dell World website
Inclusion of logo, company description, website URL, social URL and inclusion of sponsor at event activity.
Inclusion of logo, company description, website URL, social URL and inclusion of sponsor at event activity.
Inclusion of logo, company description, website URL, social URL.
Inclusion of logo, Inclusion of logo, company description, company description, website URL, social URL. website URL, social URL.
Inclusion of logo, company description, website URL, social URL
Inclusion of logo, company description, website URL, social URL
Inclusion of logo, company description, website URL, social URL
Inclusion of logo, company description, website URL, social URL
Inclusion of logo, company description, website URL
Hot link on interactive map connected to bio. Attendee ability to directly engage with sponsor & rate / review and sponsor survey. Gamification layer and individual analytics read out.
Hot link on interactive map connected to bio. Attendee ability to directly engage with sponsor & rate / review and sponsor survey.
Hot link on interactive map connected to bio. Attendee ability to directly engage with sponsor & rate / review.
Hot link on interactive map connected to bio. Attendee ability to directly engage with sponsor & rate / review.
Hot link on interactive map connected to bio.
One push message, one promoted post
One promoted post
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Description
Mobile app
Partners will receive the Dell World press and analyst list on the first day of the event. Partners are responsible for reaching out to press & analyst and scheduling briefings as appropriate.
PR package
Partners have the option of providing a supporting third-party quote to be included in the online press kit if relevant to Dell World news. Partners have the option of drafting a third-party press release. Dell’s communications team will help determine if the release should be distributed before, during or after the Dell World event. All third-party press releases will be approved by Dell’s Communications team. Partners have the option of developing a guest blog post for one of Dell's popular blog platforms. The blog post should tie back to the Dell World event theme. Continue next page >
SPONSORSHIP PACKAGES Description
Social Media
PR package
Platinum
Gold
Silver
Bronze
Exhibitor
$500,000 - limit 2
$200,000 - limit 4
$100,000 - limit 8
$50,000 - limit 12
$20,000 - limit 40
Dell official handles to announce partnership. Dell official handles to promote sponsor content on website (minimum two tweets).
Dell official handles to promote sponsor content on website (minimum two tweets).
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Sponsor opportunity to promote various Tweetups or other social ancillary events (on & offsite)
Sponsor opportunity to promote various Tweetups or other social ancillary events (on & offsite)
Sponsor opportunity to promote various Tweetups or other social ancillary events (onsite)
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Two assets to be submitted for resources section of site (in accordance with digital guidelines), One session recorded and made available for on-demand viewing post event, participation in Dell World Live Stage programming (live streamed and simultaneously recorded), running ad placement within live streamed programming.
One asset to be submitted for resources section of site (in accordance with digital guidelines), One session recorded and made available for on-demand viewing post event, participation in Dell World Live Stage programming (live streamed and simultaneously recorded).
One asset to be submitted for resources section of site (in accordance with digital guidelines).
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See you in Austin for Dell World 2015! Limited space available on each level due to last year’s number of partners surpassing our plans so reserve your place now! Don’t miss this opportunity to partner together to reach businesses of all sizes at Dell’s premier customer event. Dell World 2015 is about building relationships and providing you with opportunities for direct interaction with decision makers and influencers who are genuinely interested in new technologies and solutions for their business. We look forward to working with you to build a unique sponsorship to meet your needs and partnership that shines a spotlight on your company’s offering. Sales close on September 18, 2015 or prior if all booths sell out again. Prior to the event we will share the floor plan and YOU get to choose your spot. Your booth selection will be determined by the signature date of your contract.
For inquiries and to apply for a package, please contact: Don Woodhouse
[email protected] 512.775.7801