headline texting
SPONSORSHIP OPPORTUNITIES with us, contact Porter Sproul:
[email protected] | 801.584.5882 A S K1 I D A Y T O C ToOpartner NQ UER CANCER
WHAT IS PINK PARK CITY? WHEN: Saturday, March 24, 2018 WHERE: Park City Mountain, Canyons Village 2018 is the inaugural year of Pink Park City, part of the world’s biggest ski day to conquer cancer. Pink Vail was the first of Vail Resort’s pink ski events and benefits Shaw Regional Cancer Center in Vail. In 2017, six years after it began, Pink Vail raised over $820K and had 2,764 participants. Vail Resorts has decided to expand this ski day to include Vail, Park City, and Heavenly resorts – each pink ski event will benefit a local cancer center. Pink Park City is supporting research taking place at Huntsman Cancer Institute in Salt Lake City, Utah.
100% OF FUNDS W ILL BENEFIT BENEFITING
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WHAT DO PEOPLE DO? »» Sign up solo or with a team at pinkparkcity.com »» Use a personal fundraising webpage to collect donations online »» Enjoy a day of fabulous skiing, live music, activities for all ages, a costume contest, prizes for top fundraisers, and great food! »» Participate in the Checkpoint Challenge by visiting four of Park City Mountain’s lodges »» Join the ranks of over one-million donors to Huntsman Cancer Institute
EXPECTATIONS FOR THE INAUGURAL YEAR OF PINK PARK CITY »» 1,000 registered participants »» 50% of participants will have a household income of $100K or more »» 30% of participants will be from out of state »» Exposure to thousands of additional day of skiers »» Raise $100,000 for cancer research
To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
ABOUT HUNTSMAN CANCER INSTITUTE HUNTSMAN CANCER INSTITUTE’S MISSION
WHY SUPPORT HUNTSMAN CANCER INSTITUTE?
To understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care.
We imagine a time when cancer is no longer the leading cause of death for people under age 85. We envision a time when cancer is eradicated altogether. Thanks to research, many forms of cancer are now prevented entirely or diagnosed in their earliest, most treatable stages. Thanks to research, new treatments and interventions exist for advanced cancers.
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By funding efforts to better understand the beginnings of cancer and more effectively treat cancer, you help relieve suffering and improve the quality of life for cancer patients, survivors, and their families when you give. Cancer patients, caregivers, and donors are encouraged to come together in a myriad of ways to fight cancer individually and collectively through fundraising programs like Pink Park City.
To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
HCI: AT A GLANCE LEADS THE WORLD IN THE STUDY OF GENETICALLY INHERITED CANCERS HCI TREATS THE
LARGEST GEOGRAPH ICAL
REGION IN THE
UNITED STATES
2017 RESEARCHERS AT HCI DISCOVERED: A new type of lung cancer and a promising way to treat it.
99
TH
In a national survey of over 9,000 cancer clinics, HCI ranked at the 99th percentile for patient satisfaction.
A new way to block bone destruction caused by metastatic breast cancer.
A new understanding of long-term challenges faced by childhood cancer survivors.
>125,000
VI S I T S HCI hosted more than 125,000 patient visits in 2017.
Leads an international study on colorectal cancer supported by the National Cancer Institute (NCI).
more than HCI CAMPUS COMPRISES
1 MILLION
SQUARE FEET
including more than one linear mile of laboratory bench space
PARTNERS WITH
14
OF THE TOP CANCER CENTERS IN THE COUNTRY
200 clinical trials
available
INCLUDING:
Led a national study to test a new way to treat late stage melanoma by activating a patient’s immune system. Showed the ability to safely reduce radiation therapy from 30 to 15 sessions in certain breast cancer patients.
MORE INFORMATION ABOUT HUNTSMAN CANCER INSTITUTE CAN BE FOUND AT HUNTSMANCANCER.ORG
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
BENEFITS AND OPPORTUNITIES OF PARTNERING WITH US »» Company exposure highly focused in the Park City ski community, residents of northern Utah, and cancer community. »» Co-branding with Huntsman Cancer Foundation for the event and receiving exposure through public relations and marketing efforts. »» Company integration and participation built into the event.
»» Satisfy the need for corporate social responsibility; specifically within the cancer community. »» 100% of all donations, funds raised, and registration fees are donated to cancer research. »» On-site engagement with all Park City Mountain Resort guests at Base Camp.
To5partner with us, contact Porter Sproul: To
[email protected] partner with us, contact Porter Sproul: | 801.584.5882
[email protected] | 801.584.5882 5
7 reasons why your business should sponsor an event Put your business in the spotlight. Get in front of your target market. Lead generation and new contacts.
Get your brand noticed.
New clients, new customers, new business. Give attendees a “taste” of your business. Market your business inexpensively.
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882 7 Reasons why your business should sponsor an event – by LinkedIn
PUBLIC RELATIONS & MARKETING Because 2018 is the inaugural year for Pink Park City, the promotion below is from the 2017 Huntsman Heroes 140 and 5K event. Promotional efforts will be comparable for Pink Park City. »» 50 posters and 5,500 postcards distributed in the community »» Email Marketing: 3 registration emails sent to 110,030 people in the northern Utah region ••10,793 Email Opens »» Digital Marketing – 1,582,502 Impressions »» Media Attention: ABC4 Utah, KUTV, FOX13 •• 9 Broadcast Segments – 12,097,049 Impressions ••7 Online Placements – 1,027,614 Impressions »» Influencers – 1,137,306 Impressions ••4 blog posts ••9 social media posts
MARCH 24 | 2018 A S K I D AY T O C O N Q U E R C A N C E R
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1/12/18 6:34 PM
To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
presenting sponsor »» Co-brand the Pink Park City event and event logo »» Company logo on all marketing and event collateral »» Presenting sponsorship mentioned in all media alerts and press releases »» Logo on all event signage »» Opportunity to speak on stage during event »» Opportunity for interview with any attending media »» Logo on Pink Park City website »» 50 VIP registrations/passes into the event (valued at $1,000 per person) or 400 registrations to the event »» Opportunity to place branded material in participant bags »» Logo on Pink Carpet step and repeat banner »» On-site activation at Base Camp »» Verbal recognition from stage during event »» Up to ten (10) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) PINK PARK CITY PRESENTING SPONSOR - $100,000
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YO UR LO GO H ER E
To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
base camp & main stage sponsor Base Camp is the central location for all things at Pink Park City. Located in the center of Canyons Village, this is where check-in, late registration, event awards, the Kids Fun Zone, VIP Lounge, and Main Stage are located. This sponsorship package includes: »» Company logo on all Base Camp and Main Stage signage »» Company branding on all print advertising & event collateral »» Logo on Pink Park City website »» 10 VIP registrations/passes into the event (valued at $1,000 per person) or 100 registrations to the event »» Opportunity to place branded material in participant bags »» Logo on Pink Carpet step and repeat banner »» On-site activation at Base Camp »» Verbal recognition from stage during event »» Up to six (6) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) BASE CAMP & MAIN STAGE SPONSOR - $25,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
vip lounge sponsor The VIP Lounge is only accessible to participants who fundraise more than $1,000. These top fundraisers will have access to catered food, a viewing deck of the Main Stage, an open bar, and receive Pink Park City gear for their fundraising efforts. This sponsorship package includes: »» Company logo on all VIP Lounge signage & VIP passes »» Company branding on all print advertising & event collateral »» Logo on Pink Park City website »» 8 VIP registrations/passes into the event (valued at $1,000 per person) or 80 registrations to the event »» Opportunity to place branded material in participant bags »» Logo on Pink Carpet step and repeat banner »» On-site activation at Base Camp »» Verbal recognition from stage during event »» Up to four (4) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) VIP LOUNGE SPONSOR - $20,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
kids fun zone sponsor The Kids Fun Zone is an area of games and activities located at Base Camp in Canyons Village. This sponsorship package includes: »» Company logo on all Kids Fun Zone signage and collateral materials »» Company branding on all print advertising & event collateral »» Logo on Pink Park City website »» 5 VIP registrations/passes into the event (valued at $1,000 per person) or 50 registrations to the event »» Opportunity to place branded material in participant bags »» Logo on Pink Carpet step and repeat banner »» On-site activation in the Kids Fun Zone area at Base Camp »» Verbal recognition from stage during event »» Up to four (4) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) KIDS FUN ZONE SPONSOR - $15,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
mountain top & lodge sponsor Participants in the Checkpoint Challenge are aiming to visit four lodges on the mountain to be entered into a drawing for a chance to win Pink Park City prizes. Each lodge sponsor is asked to provide programing at their lodge to drive traffic and fun event element (example: live music, games, DJ, food and/or beverage, etc.) This sponsorship package includes: »» Right to customize one of four lodges on Park City Mountain with company brand and staff (or we can provide volunteers to help!) »» Logo on Checkpoint Challenge lodge signage and collateral materials »» Company branding on all print advertising and event collateral »» Logo on Pink Park City website »» 4 VIP registrations/passes into the event (valued at $1,000 per person) or 40 registrations to the event »» Opportunity to place branded material in participant bags »» Logo on Pink Carpet step and repeat banner »» Verbal recognition from stage during event »» Up to four (4) sponsored/branded social media 12
posts on HCF social media accounts »» Sponsorship and fundraising kit
FOUR (4) MOUNTAIN TOP & LODGE SPONSORS $10,000
To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
trailblazer sponsor All Trailblazer sponsors will have the opportunity to name a ski run on Park City Mountain. This sponsorship package includes: »» Opportunity to name and brand a ski run (example: The [company name] Run of Hope) »» Company branding on event map and flags marking the run on the mountain »» Logo on Pink Park City website »» 15 registrations to the event »» Opportunity to place branded material in participant bags »» On-site activation at Base Camp »» Logo on sponsorship banners at Base Camp »» Verbal recognition from stage during event »» Up to two (2) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
MULTIPLE TRAILBLAZER SPONSORSHIPS AVAILABLE - $5,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
photo booth sponsor »» Opportunity to name the photo booth »» Company branding on photo strips »» Logo on Pink Park City website »» 15 registrations to the event »» Right to place branded material in participant bags »» On-site activation at Base Camp »» Logo on sponsorship banners at Base Camp »» Verbal recognition from stage during event »» Up to two (2) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) PHOTO BOOTH SPONSOR - $5,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
beer garden sponsor »» Opportunity to name the beer garden(s) »» Company branding in the beer garden(s) »» Logo on Pink Park City website »» 15 registrations to the event »» Opportunity to place branded material in participant bags »» On-site activation at Base Camp »» Logo on sponsorship banners at Base Camp »» Verbal recognition from stage during event »» Up to two (2) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
ONE (1) BEER GARDEN SPONSOR - $5,000
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
powder sponsor »» Logo on Pink Park City website »» 10 registrations to the event »» Opportunity to place branded material in participant bags »» On-site activation at Base Camp »» Logo on sponsorship banners at Base Camp »» Verbal recognition from stage during event »» Up to one (1) sponsored/branded social media posts on HCF social media accounts »» Sponsorship and fundraising kit
MULTIPLE POWDER SPONSORS - $2,500
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
Benefit to Sponsor
headline Presenting ($100K)
Co-brand the Pink Park City event and event logo
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Company logo on all marketing and event collateral
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Presenting sponsorship mentioned in all media alerts and press releases
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Logo on all event signage
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Opportunity to speak at Main Stage during event
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Opportunity to interview with any attending media
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Logo on all Base Camp and Main Stage signage
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Base Camp & Main Stage ($25,000)
VIP Lounge ($20,000)
Kids Fun Zone ($15,000)
Trailblazer ($5,000)
Photo Booth ($5,000)
Beer Garden ($5,000)
Powder ($2,500)
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Name and brand the VIP Lounge
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Customize one of Park City Mountain’s lodges Logo on Checkpoint Challenge lodge signage and collateral materials
Mountain Top & Lodge ($10,000)
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Logo on all Kids Fun Zone signage
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Name and brand a ski run
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Company branding on flags marking the run on the mountain
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Name and brand the photo booth
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Logo on Pink Carpet step and repeat banner
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Company branding on all print advertising and event collateral
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Company branding on event map
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Opportunity to place branded material in participant bags
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On-site activation at Base Camp
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Logo on sponsorship banners at Base Camp
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Verbal recognition from stage during event
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Sponsorship and fundraising kit
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Sponsored/branded social media posts on HCF social media accounts Event Participant Registrations
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50 VIP or 400
10 VIP or 100
8 VIP or 80
5 VIP or 50
4 VIP or 40
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
contact us PORTER SPROUL Event Sponsorship Manager
[email protected] | 801.584.5882
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To partner with us, contact Porter Sproul:
[email protected] | 801.584.5882
