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PRIVATE LABEL PRODUCT LIFECYCLE
MANAGEMENT COLLABORATION A LOOK AT HOW RETAILERS, MANUFACTURERS AND SUPPLIERS
SHARE INFORMATION ACROSS THE SUPPLY CHAIN BENEFITS OF COLLABORATION
93
%
said their organization is more productive because of their ability to collaborate
82
%
believe better collaboration can offset costs associated with the industry’s top market pressures
HOW DO YOU COLLABORATE? Use offline tools like % Excel documents and email to communicate
69
Use online tools created % specifically for the product lifecycle process
32
Of those who use online tools specifically for the product lifecycle process rated their collaboration as “excellent”
Of those using offline tools rated their collaboration as “poor” or “fair”
PRIVATE LABELSTAKEHOLDERS ARE MOST FOCUSED ON
THE TOP THREE COLLABORATION CHALLENGES
41
$
42
34
Improved consumer confidence
need to protect proprietary % The information and shield best
www.traceone.com
Cost control
%
specifications % Incorrect and ingredients
practices from competitors
54
%
misalignment % Stakeholder on common objectives
32
23%
Use other, general online tools, like Dropbox or Google Docs
40
%
Improved time to market
The Private Label Product Lifecycle Management Collaboration survey is Trace One’s proprietary research. Executives from Fortune 500 companies who serve as private label retailers, manufacturers and suppliers in various industries anonymously responded to this survey in November of 2013.