tsbc infographic anatomy

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TSBC INFOGRAPHIC ANATOMY

Statistics work well in infographics so we include relevant statistics to enhance the content.

www.tsbc.com

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Use a theme and analogies throughout the infographic. For example, this infographic has a giant tree representing the business – holding the fruits of the job.

The content is broken up into small sections of text to make it easy to read and relate to the image(s).

www.tsbc.com

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Sidebar tips add to the variety of content within the infographic.

There is more scope for playing on words with infographic scripts – especially using the analogy of the theme.

The infographic will feature links to any appropriate products or services on the client’s website.

www.tsbc.com

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General comments • Fewer words are often best for infographics. Be concise by introducing a point followed by a visual suggestion. • Provide relevant and helpful information, to help grow readers’ understanding. Back this information up with statistics if you can and reference any statistics to the websites where you found them. • Write in an active voice with a warm, familiar tone, like you’re the expert offering advice to a friend. • Be careful not to talk down to customers, implying they don’t know much about running a business. • Include the occasional link to the client’s products and services, more detailed articles, or blog posts. • Consider keywords in any headings or subheadings to catch the attention of readers. • Be succinct and deliver insightful new content. • Each pain point addressed should have a solution or a suggestion.

Comments on the ‘Visual’ notes • Each infographic has a carefully worded script, linked to an overall theme – in this case, the big green tree hanging with the fruits of employment hanging from it. • Each section of the script has visual images to help explain the text and to be more engaging for the user. • Visual suggestions can just be one image (like a giant tree that represents parts of the marketing mix) or a series of images (like a ship lost at sea that eventually finds land, suggesting if a new business doesn’t have all the right aspects in place, it will be lost at sea). • Some examples we’ve use in the past include a racecourse (showing what you need to do as your business progresses), an efficient railway (representing growth of a business) and an ice hockey team (as an analogy for planning a business right).

www.tsbc.com

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