Director of Marketing and Admissions London Brunel International College (LBIC) University Partnerships, Europe Salary Range: £55,000–£65,000 per annum Bonus Scheme: EVA 20% of fixed salary Location: Uxbridge Status: Permanent – Full Time Navitas is a truly global education provider. With operations and partnerships in over 30 countries on 4 continents, our vision is to become the most trusted learning organisation in the world. Our students and our partners are at the heart of everything we do, and we are relentless in our efforts to improve and enhance the outcomes and services we provide to them. As an organisation, we have made a commitment to transforming our business, through reimagining what we do and the way we do it. We are seeking passionate, innovative and creative people to help lead this journey and position our organisation for future success.
1.
Overview and objectives of the position:
Reporting to the College Director/Principal (CDP), the Director of Marketing and Admissions (DMA) leads the marketing activities for the College to drive student recruitment in line with the targets included in the College 3-year plan. The DMA works closely with the University Partner to develop global strategic recruitment initiatives, with a focus on developing and conveying the institutional value proposition to market. As part of the college and wider Navitas Europe team, the DMA is required to collaborate with colleagues across the division and the Navitas overseas Source Country Office (SCO) network to meet sales targets and increase conversion rates. With a new CDP on board, the DMA will partner with them to build robust and sustainable relationship with the university partner stakeholders and drive recruitment on behalf of the College and the University. 2.
Key relationships:
iii. iv. v. vi. vii. viii. ix.
General Manager Marketing and Recruitment Director of Admissions and Recruitment Centre UK Directors of Marketing and Admissions (DMAs) UK College Directors (CDPs) Regional Sales Directors (RSDs) Source Country Office recruitment teams College based marketing and admissions staff
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Qualifications and Selection Criteria
Essential: Technical Role Requirements i. ii. iii. iv. v. vi. vii. viii.
Proven track record of setting and meeting sales targets Proven track record of leading marketing campaigns to deliver business growth Experience of leading and managing teams to success Proven ability to monitor and evaluate the impact of marketing activities and report appropriately Experience of preparing business plans and developing new products Experience of managing budgets and demonstrating return on investment Experience working with matrix stakeholders Experience with transformational environments
Non-Technical Role Requirements i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii.
Ability to articulate value propositions in a clear and compelling way Ability to use data and market analysis to drive business decision making Ability to deliver key messages through multi-media channels Ability to respond quickly to market trends to deliver commercial outcomes Ability to reduce complexity and seek simplicity (in working relationships, processes and messaging) Willingness to take responsibility for decisions and outcomes High level interpersonal, communication and negotiation skills Proven ability as an authentic team player A passion for customer service Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally Ability to demonstrate innovative thinking and drive new initiatives A high degree of cultural sensitivity and awareness
Desirable: i. ii. iii. iv. v. vi. vii.
Experience of leading and delivering organisational change Knowledge of Home Office/UKVI compliance Experience of brand development and managing brand transition Familiarity with the Higher Education sector, internationally or within the UK Familiarity with Salesforce or similar CRM systems Bachelor’s degree in Marketing or related area Chartered Institute of Marketing (CIM) qualification
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Key Result Areas:
I.
Lead the College marketing and admissions team to achieve student recruitment targets across markets, intakes and products through the development and implementation of the College marketing plan. Activities can typically include: a. Coordination of inward College Familiarisation Visits b. Training SCO sales teams c. Overseas recruitment visits d. Conversion and student engagement campaigns e. Maintaining relationships with regulatory, government and other advisory bodies
II.
Work with the partner university and other internal stakeholders to develop and articulate the value proposition of the College with an appreciation of market nuances. This includes leading the marketing team in developing strategies and campaigns to promote new, niche or specific products.
III.
Develop and revise, annual and quarterly, student recruitment targets by product and by market to achieve overall College revenue and profit goals by: a. Accounting for destination country regulatory changes and product trends b. Reviewing spend and results from previous period c. Monitoring university partner educational landscape and incorporating into product development d. Mapping assumptions that underpin student growth target e. Ensuring the College recruitment strategy is aligned/re-aligned with Divisional goals f. Ensuring the College and the university partner are aligned in terms of agent strategy
IV.
Ensure the College remains within UKVI and internal guidelines for compliance. This includes accountability for: a. Visa refusal rates b. Visa to enrolment rates c. Ensuring that products and marketing activities comply with regulatory, legal and ethical standards
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How to apply
The deadline for applications is Friday 2nd June at 13:00. Enquiries and applications, including a CV and cover letter should be submitted to Darren Marsh at
[email protected] Navitas offers outstanding long-term career opportunities within UK and abroad, and is a values driven, equal opportunities employer. Successful applicants require working rights in the UK, and will be subject to relevant pre-employment checks, which may include a DBS check.
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