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WHEN IS THE BEST TIME TO SEND AN EMAIL MARKETING CAMPAIGN? FIND THE RIGHT RESULTS FOR YOUR BUSINESS! We analyzed millions of our customers’ email campaigns to find the answer. Here’s what we learned broken down into the 6 most common kinds of businesses:
eCommerce
Software /SaaS
Marketing Services
Offline Retail/ Professional Hospitality Services/ B2B
NGOs (Nonprofits)
METHODOLOGY Here are the two performance indicators we used to analyze engagement for each industry:
% Open Volume:
% Click Volume:
Percentage of the overall volume of
Percentage of the overall volume of clicks
opens for emails sent during a specific
for emails sent during a specific period.
period. For example, 20 percent “open
For example, 8 percent “click volume” for
volume” for Tuesday means that 20 percent
10:00 AM means that 8 percent of the
of the overall weekly volume of email
overall daily volume of email clicks came
opens came from emails sent on Tuesday.
from emails sent at 10:00 AM.
eCommerce Average
eCommerce
M
40%
T
35%
eCommerce
30%
W
25%
TH
Average
20%
F
15%
S
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume
M
T
W
T
eCommerce
S
S
% of Weekly Email Click Volume
24%
Average
F
27%
Clicked Between
Clicked Between
4PM-6PM
10AM-12PM
Average
% of Daily Email Open Volume
eCommerce
% of Daily Email Click Volume
VERDICT Best Day to Send:
Best Time to Send:
WEDNESDAY
10:00AM
Software/SaaS Average
Software/Saas
M
40%
T
35%
38%
35%
30%
W
25%
TH
20%
F
Average
15%
S
Software/ SaaS
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume
Software/ Saas
M
T
W
T
S
S
% of Weekly Email Click Volume
24%
36%
4PM-6PM
2PM-4PM
Clicked Between
Clicked Between
Average
F
Average
% of Daily Email Open Volume
Software/SaaS
% of Daily Email Click Volume
VERDICT Best Day to Send:
Best Time to Send:
WEDNESDAY
2:00-3:00PM
Marketing Services Average
Marketing Services
M
40%
T
35%
33%
35%
30%
W
25%
TH
Average
20%
F
15%
S
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume
Marketing Services
M
T
W
T
F
S
S
% of Weekly Email Click Volume
Average
Marketing Services
24%
20%
4PM-6PM
3PM-5PM
Clicked Between
Clicked Between
Average
% of Daily Email Open Volume
Marketing Services
% of Daily Email Click Volume
VERDICT Best Day to Send:
Best Time to Send:
WEDNESDAY
4:00PM
Offline Retail/ Hospitality Average
Offline Retail/Hospitality
M
40%
T
35%
36%
35%
30%
W
25%
TH
Average
20%
F
Offline Retail/ Hospitality
15%
S
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume
M
T
W
T
F
S
S
% of Weekly Email Click Volume
Offline Retail/ Hospitality
24%
Average
31%
Clicked Between
Clicked Between
4PM-6PM
10AM-12PM
Average
% of Daily Email Open Volume
Offline Retail/ Hospitality
% of Daily Email Click Volume
VERDICT Best Day to Send:
Best Time to Send:
THURSDAY
8:00-10:00AM
Professional Services/B2B Average
Professional Services/B2B
M
40%
T
35%
39%
35%
30%
W
25%
TH
20%
F
Average
15%
S
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume Professional Services/ B2B
Average
Professional Services /B2B
M
T
W
T
F
S
S
% of Weekly Email Click Volume
24%
32%
4PM-6PM
10AM-12PM
Clicked Between
Clicked Between
Average
% of Daily Email Open Volume
Professional Services/B2B
% of Daily Email Click Volume
VERDICT Best Day to Send:
Best Time to Send:
TUESDAY
8:00-10:00AM
NGOs (Nonprofits) Average
NGOs (Nonprofits)
M
40%
T
35%
W TH
38%
30%
35%
25%
Average
20%
F
NGO’s (Nonprofits)
15%
S
10%
S
5% 5%
10%
15%
20%
25%
30%
35%
40%
% of Weekly Email Open Volume NGOs (Nonprofits) Average
M
T
W
F
S
S
% of Weekly Email Click Volume
24%
38%
4PM-6PM
4PM-6PM
Clicked Between
Clicked Between
Average
% of Daily Email Open Volume
T
NGOs (Nonprofits)
% of Daily Email Click Volume
VERDICT Best Day to Send:
TUESDAY/ WEDNESDAY
Best Time to Send:
3:00-4:00PM
KEY TAKEAWAYS The optimal time to send an email will depend on what type of business you have Over 85% of opened marketing emails were sent on weekdays Over 90% of marketing emails that received clicks were sent on weekdays In general, it’s better to send email campaigns in the middle of the week between Tuesday and Thursday Email engagement is generally best for emails sent mid-morning at 10:00 or mid-afternoon at around 2:00
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