. . . WHERE NEW ENGLAND SKIS . . . SKI RESORT VISITORS SPEND MORE THAN $1.1 BILLION IN NEW HAMPSHIRE ANNUALLY.
Connect to your target audience with a 2016-2017 Ski New Hampshire advertising program PRINT, ONLINE, AND MOBILE while they’re planning their New Hampshire winter ski and ride adventures.
3.26
MILLION VISITORS PER YEAR Skiers and riders spend $300.4 MILLION during the five winter months PLUS Summer and fall visitors to ski areas and surrounding towns spend an additional $58 MILLION
FIRST TRACKS
A 3-Year-Old Learns to Ski
ALPINE FOR ALL SEASONS
Your Guide to Year-Round Mountain Fun
LOCAL MOUNTAINS
A Day in the Life
MAKING TRACKS
magazine
A Little Cross-Country Inspiration Goes a Long Way
THE OFFICIAL GUIDE TO SKIING AND RIDING IN NEW HAMPSHIRE 2015-2016
WHERE NEW ENGLAND SKIS Celebrating the Dramatic Beauty of New Hampshire
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MAGAZINE
THE OFFICIAL GUIDE TO
SKIING & RIDING IN NEW HAMPSHIRE Advertise in Ski NH Magazine to connect with skiers, riders, and winter enthusiasts planning to visit New Hampshire. Reach your target audience with an ad in the Granite State’s only comprehensive guide devoted to winter fun, skiing, travel, and adventures in the mountains. FIRST TRACKS
A 3-Year-Old Learns
to Ski
S ALPINE FOR ALL SEASON Fun nd Mountain
Your Guide to Year-Rou
Produced by the editors of New Hampshire–based Yankee Magazine and The Official New Hampshire Visitors’ Guide, Ski NH Magazine showcases our home state with editorially rich content and stunning photography created to engage and excite potential visitors.
LOCAL MOUNTAINS Life A Day in the
MAKING TRACKS
magazine
TO SKIING AND THE OFFICIAL GUIDE E 2015-2016 RIDING IN NEW HAMPSHIR
Our readers have a passion for skiing, riding, and the winter-fun lifestyle. Diehard skiers and first-time visitors alike will find page after page filled with fresh ideas and inspiration for where to go and what to do both on- and off-mountain this winter.
Promote your property Run of Book with a one-third or larger display ad
WHERE NEW ENGLAND SKIS atic Celebrating the Dram shire Beauty of New Hamp
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We’ve got the inside edge on resorts and ski towns: what to do off the slopes (spas, shopping, snowshoeing); where to stay (inns, B&Bs, and hotels); and where to play in New Hampshire this winter.
A Little Cross-Country Way Inspiration Goes a Long
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*FROM THE EDITOR
DIRECTOR’S CUT:
GRANITE STATE GREATNESS WHATEVER YOU WANT FROM YOUR SKIING EXPERIENCE, YOU’LL FIND IT IN NEW HAMPSHIRE: FROM STEEP PITCHES AND MAGNIFICENT VIEWS TO WINDING TRAILS AND BLAZING FIRES IN A COZY LODGE. AND THAT’S JUST FOR STARTERS…. BY JESSYCA KEELER, SkiNH EXECUTIVE DIRECTOR Jessyca Keeler practices what she preaches by sampling different New Hampshire ski areas. She’s pictured here at King Pine with husband Greg and their two children.
• Brochure racks at ski, sports, and outdoor shops in Massachusetts, southern New Hampshire, Rhode Island, coastal Connecticut, southern Maine, New York City area, and Ottawa.
TOTAL READERSHIP:
Phase 1 Opening Early 2016 Full Service - Club Benefits - Complete Property Management - Only 2 hours from Boston
Fully furnished studios, one, two, and three bedroom condominiums. Ownership Starts at $59,000
Area Rug
Amenities
Services
• Year-Round Heated Pool • Fitness Center
• Owner Concierge • Valet Parking
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CALL TODAY TO TAKE A TOUR OF THE BUILDING! (603) 728-6205
[email protected] 49 Main Street, Lincoln, NH 03251
www.RiverWalkAtLoon.com Phase I of the Condominium, encompassing 81 of 170 total proposed units, and all amenities depicted are under construction.
8 Ski NH Magazine
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Visit the Western White Mountains
• The Boston Globe Ski & Snowboard Expo Nov. 10–16, 2016
Adrenaline rush included!
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• Mailed to 5,000 highly qualified ski enthusiasts from Massachusetts and around New England
ince starting with Ski New Hampshire in May 2014, I have experienced the joy of traveling throughout the state to visit many of our ski areas—sometimes with skis, sometimes without. In fact, one of my first official visits was to Gunstock last July, where Ski NH Member Services Director Kim Pickering and I were treated to a Zip Tour with Gunstock’s General Manager Greg Goddard (a self-proclaimed zip-line addict). Suspended only by a harness and some carabiners and cables, I whizzed down the zip-line and took in magnificent views of Lake Winnipesaukee and the White Mountains to the north. Along the way, I was struck (for what might have been the 10,000th time since I moved here in 1999) by just how awe-inspiring and unique New Hampshire really is. I’ve had many similar moments since then. With visits to Ski NH member resorts being part of my job (I know, I know… poor me), I have the opportunity to see and learn that much more about all that makes New Hampshire special. Of course, I could go on and on about the scenery. Just the drives to our ski areas are enough to get any intrepid traveler excited. Pinkham Notch, Carter Notch, and Franconia Notch are all gateways to some of the most magical skiing in the Northeast, and the highway drives—I-93 to the Western
VVV� VV
MAGAZINE DISTRIBUTION Printed Copies — 60,000
S
Great Taste
from a
Special ! Place
• New Hampshire’s Welcome and Information Centers • Inclusion in media gift bags during Ski NH’s November Boston Media Reception
Digital Edition Promoted Via: • SkiNH.com (324,000 visits) • Ski NH e-newsletter (11,000 opt-ins) • Ski NH Social Network 11,000 likes
7,896 followers
A CHARMING COUNTRY INN 35 guest rooms near Cannon, Bretton Woods & Loon ski areas!
X-C SKI CENTER • TUBING • HOT TUB
Regional sections present an affordable opportunity to call attention to your property
Frank realizes the importance of “a home base where everyone feels comfortable and can cut their teeth.”
UNCONDO Ski Package for Two
Skating & Sleigh rideS...
800.473.5299 • franconiainn.com
Overnight stay, 2 Lift Tickets, 2 full breakfasts, 2 box lunches (or $10 meal credit), $25 towards dinner at the Woodstock Station. .....................starting at $94* *see web for details
NH 03262 135 Main St., No. Woodstock, nnNH.com 800-321-3985 WoodstockI
Stay Here. Ski Free.
Nestled in the heart of the White Mountains, a great destination for alpine & Nordic skiing, snowshoeing, snowmobiling, sleigh rides, and year-round hiking and zip lining. www.TwinMountain.org Since 1981 Rodger’s Ski & Sport has evolved into one of the largest premier ski & board shops in New England. Located in Lincoln, NH, on Main Street, right off of Exit 32 on I-93. Rodger’s has an expansive selection of ski & board gear, apparel, and accessories making it a one-stop shopping experience for the entire family. Rentals and demos are available.
Stay at this legendary mountain resort, and ski at Bretton Woods, SKI magazine’s pick for the BEST GROOMING IN THE EAST for the 3rd consecutive year. Just 2.5 hours from Boston and 30 minutes from Lincoln and North Conway.
NEW FOR 2015/2016! In keeping with Rodgers commitment to provide the best service and products available to its customers, Rodgers has purchased a Montana Challange Robot to provide the highest level of ski/snowboard service available anywhere.
5 Railroad St. • Lincoln, NH 03251
• “New England Today” e-mail blasts (125K distribution)
• Tours Daily - $9 Reserve online
Route 116, Easton Valley Road Franconia, NH 03580
[email protected] ©2015 Omni Hotels & Resorts
• Breakfast, Lunch & Dinner Daily! • 170-seat Function Suite
TWO PUBs • Live Entertainment! ON-siTe BreWerY
Take flight on our NINE exhilarating zip lines, named “the most amazing zip-line experience in New England” by About.com. Ask about the “Zip & Ski” special. 603-278-4ZIP (4947) brettonwoods.com
39 UNiqUe Ue rOOms LeGeNDArY DiNiNG
603-745-8347 • www.rodgersskiandsport.com Present this ad for $10 off any performance tune. Exp. 4/15/16
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STAY HERE. SKI FREE. Stay at the Omni Mount Washington Hotel, Bretton Arms Inn, Lodge or Townhomes, and ski free at Bretton Woods.* *Subject to availability during select periods. Restrictions and blackout dates apply. Valid through 2015-16 ski season. ©2015 Omni Hotels & Resorts
#1 in NH for LODGING! SKI Magazine, October 2015
(800) 843-6664 • brettonwoods.com
9/2/15 11:25 AM
DIGITAL
BE EXACTLY WHERE ONLINE VISITORS GO TO PLAN THEIR SKI AND RIDE ADVENTURES NEW!
Promote your business with a digital ad on SkiNH.com, the online destination for skiers, riders, and winter enthusiasts who are planning to visit New Hampshire. More than any other website, SkiNH.com offers marketers the most effective way to reach this niche audience. Reach the growing number of travelers looking for information on their mobile devices. Be sure that this ready-to-ski or -ride audience sees your ad— advertise on SkiNH.com. • Targeted, high-impact digital ads on SkiNH.com, desktop and mobile • Highly visible run-of-site ads • Direct link to your Web site
SKINH.COM ANNUAL 3 -YEAR AVERAGE • 324,000 Visits • 232,000 Unique Visits • 812,000 Page Views • .77% Average Click Through (9-1/2 times the national average)
SkiNH.com relaunched in 2016 with a new responsive design. Formatted ads delivered a 40% increase in total clicks.
Mobile site ad
FEATURED PROPERTY SPONSORSHIP
Your property featured for two weeks on the SkiNH.com home page and in the Ski NH e-newsletter • e-newsletter reaches over 11,000 opt-in subscribers • average home page views 13,000 biweekly October through March
NE W
!
Home Page ad
Featured Property updated design with relaunch of SkiNH.com
E-newsletter
MAGAZINE & DIGITAL ADVERTISING PARTNERS RECEIVE: • OPPORTUNITY TO PARTICIPATE IN TARGETED SEASONAL SKI NH PROMOTIONS AT NO COST (example: February Vacation Week Online Guide) • REPRESENTATION IN SKI NH MEDIA INQUIRIES (approximately 150 annually) • INVITATION TO SKI NH ANNUAL MEETING • ADVERTISER INDEX IN PRINT AND LISTING ONLINE • LODGING REFERRAL FROM RESORT PAGE
2016–2017 PRINT & ONLINE RATES PRINT RUN-OF-BOOK RATES NET
REGIONAL AD SECTIONS RATES NET
TWO-PAGE SPREAD ................................................. $7,940
Sixth Page...............................................................………..$ 995 Twelfth Page........................................................................ $ 595 OPTION TO CREATE CUSTOMIZED C0OP SECTION
FULL PAGE ................................................................ $4,410 TWO-THIRDS PAGE (VERTICAL) ................................ $3,300 HALF PAGE................................................................ $2,760 THIRD PAGE (VERTICAL OR SQUARE) ...................... $2,210 PREMIUM PRINT POSITIONS:
INSIDE FRONT COVER............................................... $5,520 PAGE ONE ................................................................. $4,860 LAST PAGE ................................................................ $4,860 INSIDE BACK COVER ................................................. $5,080 BACK COVER ............................................................. $5,520 INSIDE FRONT COVER & PAGE ONE SPREAD ...........$9,190 INSIDE BACK COVER & LAST PAGE SPREAD ........... $8,670
DIGITAL RATES NET AD RUN-OF-SITE ....................................................... $1,050 each FEATURED PROPERTY—BIWEEKLY (limit of 12) Early & Late October and Late March ..................... $ 495 each Early & Late: Nov, Dec, Jan, Feb and Early March....$ 795 each DISCOUNTS FOR ADVERTISERS
• Combination discount—two or more ads: 10% off
5% EARLY-BIRD DISCOUNT WITH SIGNED CONTRACT BY APRIL 29, 2016
Other premium positions, gatefolds, and special-insert pricing available upon request.
Ski NH PRINT & SkiNH.COM DIGITAL — RESERVATIONS & MATERIALS DUE: EARLY-BIRD RESERVATIONS .................. .....April 29, 2016
MATERIALS ............................................................. July 19, 2016
RESERVATIONS ..................................................July 15, 2016
DIGITAL ADS RUN ............ October 15, 2016 thru September 2017 PUBLICATION IN-MARKET DATE ............................October 2016
QUESTIONS? TO LEARN MORE OR TO RESERVE YOUR SPOT, CONTACT: GREAT NORTH WOODS, SEACOAST, WHITE MOUNTAINS:
Kelly Moores —
[email protected] or 603-933-0427
Yankee Publishing Inc., PO Box 520, Dublin, NH 03444
MERRIMACK VALLEY, MONADNOCK, LAKES, DARTMOUTH/LAKE SUNAPEE:
Dean Deluca —
[email protected] or 603-933-0428