WHO WE ARE: WHAT WE DO

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WHO WE ARE: Lucozade Sport is the number one sports drink*. We continue to work closely with leading coaches, elite athletes, academics and sports professionals to advance our knowledge and understanding of what it takes to succeed at the highest level.

WHAT WE DO: We are dedicated to providing education on the latest advances in sports science and nutrition to help everyone get the most out of their sport. Like the athletes who drink Lucozade Sport, we strive for success, and are committed to maintaining our positioning at the cutting edge of sports science and nutrition.

HOW WE SCREEN OUR PRODUCTS FOR CONTAMINAnts: Analytical techniques have been developed by the very best laboratories within doping control. This means our products have been through the WADA accreditation process to determine the presence (or otherwise) of substances that are banned by WADA. We use a screen developed by HFL Sport Science, one of the world’s largest sports doping control and research labs, to test their supplement products for inadvertent contamination with WADA banned steroids and stimulants. This ensures our products are safe for elite athletes to use. All supplement testing at HFL is carried out to ISO 17025 standards – a vital laboratory accreditation for carrying out supplement testing. Although it is only elite athletes who are subjected to regular testing for banned substances, we maintain this additional and rigorous quality testing to make sure that all our consumers (i.e. not just the elite athletes) are getting the highest quality products. We have been using HFL’s testing service since 2004. Well over 2000 products have been tested since then and no contamination issues have ever been found. And in addition to regular banned substance testing, all products manufactured by GSK are made in line with GMPs (Good Manufacturing Practices) to check their products are safe, pure and effective.

What you’re missing out on… Lucozade Sport Orange Body Fuel

Lucozade Sport Energy Bar

RSP: 99p Case Cost: £7.32 Case Quantity: 12 Opportunity: £300

RSP: 99p Case Cost: £12.96 Case Quantity: 24 Opportunity: £94

(selling 15 bottles per week)

Lucozade Sport Carbo Gel

(selling 4 bars per week)

Lucozade Sport Creatine and Carbohydrate Tablets

RSP: 99p Case Cost: £16.32 Case Quantity: 24 Opportunity: £65

(selling 4 packets per week)

RSP: 99p Case Cost: £12.96 Case Quantity: 24 Opportunity: £70

(selling 3 packets per week)

Note – Opportunity equals recommended selling price minus the per unit cost.

Order now: www.lucozadeshop.co.uk/wholesale LUCOZADE, LUCOZADE SPORT and the Winner Device are registered trade marks of the GlaxoSmithKline group of companies.

Sports DRINKS AND nutrition CATEGORY 300

THE SPORTS NUTRITION CATEGORY is currently worth around £300m AND IS GROWING**

£113m

Sports Nutrition

“

“

250

200

150

100

£187m Sports Drinks

50

2%

2%

2% Gatorade

1%

Met-Rex Weider Nutrition

MuscleTech

0

2008

18%

3%

Other

Prolab

5% EAS

42%

11%

Powerade

Lucozade Sport

14%

Maximuscle

And Lucozade Sport is growing at a massive 13% (9% IN IMPULSE CHANNELS AND 28% IN MAJOR MULTIPLES) Sources: *Nielsen -Value in Total Coverage for the latest MAT w/e 12-07-08 ** Mintel, ACN, GSK Internal Growth Projections Feb 2008

THE COMPLETE LUCOZADE SPORT RANGE HYDRATION Just a 2% decrease in body weight, as a result of sweating, can lead to a drop in performance, and that’s why water is essential for the body to function efficiently during exercise. Dehydration Dehydration occurs occurs if if a a significant significant amount amount of of water water is is lost lost as as sweat sweat and and not not replaced. replaced. This This will will reduce reduce your your performance performance by by increasing increasing the the strain strain placed placed on on the the body, body, decreasing decreasing your your work work rate rate and and increasing increasing feelings feelings of of exertion exertion.

FUEL Fuel is crucial to performance in many sports, including running, football, rugby and tennis. Dehydration and a reduction in the body’s carbohydrate stores are known to be two key causes of fatigue in sports where endurance is crucial to performance. Consequently, sport nutrition guidelines are focused on strategies to enhance carbohydrate availability in the periods before, during and after exercise.

FOCUS Although sports differ in the physical and mental demands, what does not change is the need to provide fuel for the exercising muscles and fluid required to stay hydrated. Integral to endurance is also a need to perform mentally, including the ability to focus, concentrate and react.

RECOVERY Rapid recovery after exercise is vital if you train regularly and want to get the most from your performance. Recovery is the ability to restore exercise capacity, or more simply get the body back to where it was before exercise. From a nutritional point of view recovery requires carbohydrate to replace that used during exercise, protein to help repair damaged muscles and fluid to replace that lost as sweat.

STRENGTH Strength is an important element of fitness, for both men and women no matter what sport you’re involved in. Strength is defined as the ability of an individual to produce a maximal force against a resistance, although many may also include ‘power’ and ‘building muscle’ as similar descriptions. Developments in strength are gained from an effective resistance-based training programme in combination with suitable nutritional strategies.