why we created this book

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HOW IS THE CHURCH DOING: MOBILE WEBSITES WHY WE CREATED THIS BOOK: Mobile internet consumption is growing at an astonishing rate. In fact, global mobile internet usage is predicted to overtake desktop use by 2014. At MonkDev, we’re passionate about helping churches use their websites to provide value and accomplish missional goals. Online goals do not stop at the desktop. We conducted a mobile church survey with over 180 participants to highlight current trends and show where mobile usage in the church is headed. This eBook will give you actionable results from our mobile survey and help you achieve strategic ministry goals with your mobile website.

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“OF OUR TOTAL SITE TRAFFIC, OVER 30% IS MOBILE TRAFFIC” CRAIG DESTEFANO, Web Director at Calvary Chapel Ft. Lauderdale

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MOBILE CHURCH WEBSITE: SURVEY RESULTS Q: DOES YOUR CHURCH HAVE A MOBILE WEBSITE? A: 62% of church do not have a mobile version of their website.

Q: IF NO, WHY NOT? (TOP 3) A: 1. Not a priority 2. No budget 3. Didn’t think about it TWEET THIS BOOK!

MOBILE CHURCH WEBSITE: SURVEY RESULTS Q: HOW IMPORTANT IS A MOBILE WEBSITE TO YOUR CHURCH? A: 28.3% of churches believe a mobile website to be moderately important. 26.2% of churches believe a mobile website to be very important. 25.5% of churches believe a mobile website to be extremely important.

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4.1%

15.9%

28.3%

26.2%

25.5%

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MOBILE CHURCH WEBSITE: SURVEY RESULTS Q: WHAT IS IMPORTANT TO YOU WHEN SELECTING A MOBILE WEBSITE DESIGN? A: The majority of people said finding a long-term solution that will adapt to multiple screen sizes.

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MOBILE CHURCH WEBSITE: SURVEY RESULTS Q: WHAT CONTENT (TOP 5) WOULD YOU WANT TO SHOW VISITORS ON YOUR MOBILE SITE? A: 1. Church Information 2. Service Times & Location 3. Sermon Archives 4. Event Registration 5. Online Giving

NOTE: Of top 5 given, all received over 50% to 85% response. TWEET THIS BOOK!

WHAT IS YOUR CHURCH MOBILE WEB STRATEGY? WEB APP This low-cost solution has the appearance of a high-priced custom app, but it's built in a web environment. Whatever mobile browser people are using, they'll get the same experience. Keep in mind that your branding options won't be as expansive. Example: Oasis LA's mobile site

TAILORED MOBILE SITE With our tailored mobile site, you're going to have more flexibility in branding. Design-wise, it'll look visually similar to the main site. Essentially, this is a separate website that is optimized to work on mobile phones. Example: Fellowship Bible Church

RESPONSIVE DESIGN Responsive design "future-proofs" your website. This is a long-term solution that will adapt to multiple screen sizes. A website with responsive design, because it is based on grids and flexible media, doesn't care where it's being displayed. Responsive design is browser agnostic. Example: The good folks of Emergence

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